7 Minutes to Empowering Your LinkedIn Profile

Filed in LinkedIn 3 comments

One of the treasured opportunities for BNI [Business Networking International] members is the time we get to present an extended Infomercial to our “salesforce,” i.e. our chapter members.

Next week I plan to condense my 2-hour LinkedIn workshop into seven minutes — to provide an outline of tips for filling out the LI profile that is too often neglected by busy careerists.

To get the most from this worksheet, you might want to check out my article 10 steps to build up your LinkedIn profile for maximum findability online.

Use blank lines for your notes.

LinkedIn Profile Worksheet

1. Photo: _____________________________________________________________________

2. Headline: ____________________________________________________________________

  • 2 benefits for audience
  • Your “title”
  • An email or website or phone number

3. Update: _____________________________________________________________________

4. Current position[s]: Be certain to use keywords [phrases]

5. Recommendations: ____________________________________________________________

6. Connections: _________________________________________________________________

7. Websites: ____________________________________________________________________

Do not use Defaults. Use “other” and Keyword phrases

8. Twitter: ______________________________________________________________________

9. Public Profile: _________________________________________________________________


FIRST PARAGRAPH: Communicate quickly and clearly the type of opportunities you are seeking.

SECOND PARAGRAPH: Highlight 3 or 4 key career accomplishments that demonstrate your qualifications. [Don’t use bullet points. Make it a friendly narrative.]

THIRD PARAGRAPH: Answer the question: How are you UNIQUE? How are you DIFFERENT?

ADD “for more info” line __________________________________________________________

ADD common misspellings _________________________________________________________

SPECIALTIES: Include ALL the keyword phrases you think people might use to search for someone who does what you do.

Please feel free to add more suggestions to this list in the comment section below. And . . . if you have any questions, please ask.

Meanwhile here’s a bit larger copy of my LI profile if it will give you ideas for enhancing your own:

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Posted by Shari Weiss   @   19 August 2010
Tags : , , ,
Aug 29, 2010
5:21 am

Great thoughts, Shari. Changed my LI profile per your suggestion. It now is easier to read and looks much better. Thanks!

Jan 14, 2011
10:13 am
#2 Nica :

Very useful worksheet Shari! I just copied it on an spreadsheet so I can go back at it later. Thank you so much!

Author Jan 14, 2011
10:12 pm

Nica, I really do believe that our LinkedIn profiles should be as carefully designed and maintained as possible! Good luck with your own “online resume”!

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