Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall.
Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media success stories and practical strategies that inspire his audiences to go home and start creating plans of their own.
Below are 14 videos taken at the 90-minute presentation — from how to introduce yourself online to maximizing the professional opportunities on LinkedIn.
First, however, read the reactions from 10 of the more than 70 entrepreneurs in attendance.
I went into Patrick’s presentation knowing nothing about social media except that someone told me I was being reviewed on Yelp and joined LinkedIn because I was invited.
The one step I decided to implement was making a video for YouTube on how to do something specific in QuickBooks and start a blog to connect to my website.” — Pamela Lyons
Pamela teaches companies to leverage technology with their accounting practices using training, part time CFO, and bookkeepers onsite or remote. She takes QuickBooks to the next level to get results on your financial information.
Steven offers financial Expertise for the Nonprofit Sector: The Benemetrics Consulting Group partners with nonprofit executives, directors, and finance staff to develop, evaluate, and communicate meaningful financial information, enabling them to implement good decisions that assure the financial well being and mission effectiveness of their organizations.
The best tip for me was to create educational videos for You Tube, leverage them with similar related videos, match my current branding and then, get the word out there. Patrick is a great speaker – he loves “this stuff” and enjoys sharing the information.” — Deborah Myers
An acupressurist and Health Educator, Deborah unravels the mysteries of the body, bringing health and wellness to your personal and business life.
” Patrick has a wealth of useful information on Social Media Marketing; he has a gift for simplifying and giving practical tips. I immediately put to use his tips on doing a YouTube video.” — Diane Parente
Diane’s company Image Development & Management, Inc (IDMI) is The Professional Image Resource based in San Francisco providing services and products to fit every aspect of your image from visual to verbal.
Terry’s organization, The Henderson Group, helps business professionals transition into high visibility roles where communication skills are critical for success.
“One powerful tip I got from Patrick’s presentation is the fact that there are 400 million users on Facebook and that I need to start utilizing that resource. As a result of hearing him speak, I plan on creating a Fan Page on Facebook to help direct people to my website.” — Carrie Cheadle
Carrie has dedicated her career to helping athletes of all levels enhance their athletic experience by coaching them on how to approach their sport with more confidence, more enjoyment, and empowering them with the necessary support and skills to achieve their goals and perform to their potential.
“Social media can be so overwhelming – lots of choices with little understanding of real marketing value. Patrick’s presentation made both sense and cents, as I feel I can better implement social media to my advantage.” — Bruce Burtch
Bruce, the Cause Marketing Catalyst, develops cause marketing campaigns, joining for-profit and nonprofit organizations, with the focus of building win-win partnerships for the greater good.
Carol’s company Executive Gears provides support for executives and boards to bring order and efficiency to organizations.
“The main idea I took away from the presentation was to be redundant on the web: Facebook, LinkedIn, Plaxo, YouTube, all are excellent platforms for getting the word out about your business. I feel more confident about moving forward with this branch of our marketing efforts after listening to Patrick.” — William Buchanan
Bill’s 51 years of federal law enforcement experience combined with an efficient business model assure our corporate and law firm clients the highest quality of investigative services.
“I suppose I have to put my business on Yelp, which I have resisted doing for years. It still doesn’t seem to me like the kind of place people look for my type of services. (After last time, I created a Facebook Fan Page for the Podcast Asylum, though I refuse to have a personal profile on Facebook.) Patrick is a convincing guy.” — Sallie Goetsch
Digital Divide — embrace the new media
“If an online transaction goes wrong, I have no recourse VS. If online transaction goes wrong, I can personally destroy their business”