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25 December 2009

Resolve to Manage Your Online Presence — Lists only go so far . . .

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“Social Media: Step-by-step” The End of The Year is made for reflection, clean up, and planning for the future. Six months ago, social media luminary Chris Brogan published 19 tips to manage your SM online  presence. And I most likely did what a lot of my friends might have done, i.e. LOOK at the List […]

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20 December 2009

1,734 Uses for Social Media – Look ’em Up in Tamar’s “Text”

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You’ve got to be more than a Social Media Newbie to appreciate the depth and breadth of research that went into compiling the 334-page compendium The New Community Rules: Marketing on the Social Web. Author Tamar Weinberg is a community manager for Mashable, clearly the best source for Social Media news on the Net — […]

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27 November 2009

Social Media Marketing 101: More strategies to get you started

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It almost doesn’t make a difference where you are on the Social Media learning curve, there’s always more to discover and integrate into your strategy . . . even if you are just getting started. STRATEGY is the key word of the day i.e., what do you do first, second, third, and so on . […]

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20 November 2009

Do we need an Emily Post for social media etiquette?

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“To be or not to be . . .” “To DO, or NOT to do . . .” I got a “dressing down” the other day when I asked a question on various social media platforms. This was my message: “ARE PRESS RELEASES DEAD?  I would like to publish an article on my blog,” I […]

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12 November 2009

Facebook for Business, Blogging, Posterous and more:

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Twitter is like my personal bookstore, but so is most of Web 2.0 Sharing is one of the amazing benefits of Web 2.0, so it’s no wonder that Twitter is so important to me — both as a source and a repository. Here are some of the articles I read and Tweeted and Re-Tweeted this […]

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7 November 2009

Let’s get the blogging story “straight” — a glimpse of the Technorati report

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 Blogging,Facebook         10 comments

Just over six months ago [in April 2009], I wrote my first blog post with the announced intention to aim for “A-List status.” Four months later I wrote an article about the “day I thought I’d died and gone to Heaven” — it was actually a report of a panel discussion headlining Steve Rubel among […]

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30 October 2009

From creating Buzz to real-time Trends: Reading my favorite blogs is just like taking out toys and playing with them

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Coming back from vacation is Hard Work, but if that “work” is “play,” then it can be a lot of fun — albeit different from three days in Las Vegas to celebrate my birthday. So my “coming back plan” is to catch up on my blog-reading and blog-writing at the same time. Where to start? […]

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23 October 2009

Web designers more in demand now — even with the ease of blogging and pre-made themes

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Migrating from wordpress.com to wp.org was one tough challenge — and then finding my ideal template was an even bigger one. Thank heavens for all the support available online — especially via the LinkedIn Q&A feature. [See previous guest post.] One question led to another once Australian problem solver James Hilton offered me his expertise […]

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15 October 2009

Reading: Social Media tips, stats, and updates. What are people talking about?

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My friend and colleague Zahid Lilani recently posted links to eight articles he’d found interesting. So I thought I’d do the same — and get through some of my emails at the same time. If you read any of the suggested articles, please feel free to comment below — that “tip” is also recommended in […]

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14 October 2009

Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN

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As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.” Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . . . but what […]

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16 September 2009

Yes, Shari, Micromedia can support and inspire great conversation

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 Facebook,Twitter         1 comment

When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation. But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could in fact power “engaging” and “enlightening” experiences — not to mention the […]

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14 September 2009

Our Future Around Facebook and Twitter — guest post from Gen Y-er Zahid Lilani

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I couldn’t wait. Sharisax Is Out There has been featuring a series of reviews on the book Putting the Public Back in PR, but one of my most conscientious SFSU students wrote this wonderful article on Gen Y and social media. Without further ado, here is Zahid: Social Media has changed the way we communicate […]

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