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16 April 2015

What to Tweet to Stand Out from the Masses

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 Featured,Twitter         62 comments

Now that 645,750,000 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control.  People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and will […]

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1 June 2011

LinkedIn Basics

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 Featured,LinkedIn         21 comments

LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers. Click on these images to read content AND get started with LinkedIn: Tweet

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6 March 2011

10 Steps to Update your LinkedIn Profile for Maximum Find-ability

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 Featured,LinkedIn         53 comments

My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on […]

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8 November 2010

Social Media Policy: Protect your online reputation

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 Featured         13 comments

Q: Who needs a social media policy? A: Any person with employees, independent contractors, and visitors who may use your business computer. With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, […]

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17 April 2010

How TO DO Facebook Right . . . If You Care About Your Online Reputation

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 Facebook,Featured         21 comments

When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani.  Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts with my own comments. Facebook […]

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25 March 2010

Social Media Victories — and how to win them

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Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media […]

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10 December 2009

10 Mistakes Made by Social Media Newbies

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 Featured         93 comments

A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions. Bob asked me: “What do Newbies typically do wrong?” Putting on my Thinking Cap, I […]

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3 December 2009

Twitter Basics – Workshop “cheat sheet”

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 Featured,Twitter         46 comments

Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope. In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the earlier Twitter 101 lessons […]

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20 August 2009

Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours

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 Blogging,Featured         15 comments

A few weeks ago,  I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens […]

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