Press Releases and Advertising are Dead

Filed in Archive , Business Communication , Sharisax Is Out There , Twitter 7 comments

Social Media is Pushing Dramatic Changes in Marketing

There's light, new growth, beauty, and interconnection

TGIF. We’ll make this blog-lite, just in case you haven’t read my first post.

Yesterday’s adventure along the SM Revolutionary Road was anything but “lite” – information-wise. Three Bay Area social media players: John Harper, Dean Guadagni, and Pat Kitano visited my SFSU advertising and PR classes to provide all of us with a host of on-scene strategies they are currently implementing for their clients.

A few of the social media insights we heard:

  • The 100-year-old press release, the Hard Sell, is dead.
  • After celebrities Oprah Winfrey and Ashton Kutcher joined the Twitter Universe, its population grew 1.2 million – including a 12% growth in One Day!
  • Twitter is the perfect medium for broadcasting today, especially when building brands.
  • Speaking of branding, the Internet is an outstanding way to create and develop a personal brand. Resumes are passé. The paradigm is shifting in job search.
  • Google Alerts allow you to get an email notification every time your name [or any key word of your choosing] is mentioned on the Internet.
  • Information is going to be like the air around us.
  • We will be making chips from man-made diamonds so computers will get lighter and lighter.
  • Advertising, as we have known it, i.e., Madison Avenue strategies developed for the “New” medium of TV in the Fifties, just doesn’t work anymore.

More on all of these topics coming soon. In the meantime, check out (1) John’s April 23 blog post [and on-the-spot interview with me]: (2) Dean’s views and tips: and (3) Pat’s web explanations of how social media converges with mass media.

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Posted by Shari Weiss   @   24 April 2009
Tags : , , , , , , ,
Apr 24, 2009
9:08 pm
#1 Ann-Marie Pawlicki :

First I just want to say that my head was hurting from all the valuable information that these gentlemen presented to us, I serisously could not believe how much I learned in that hour and how this world of social media is changing so drastically. The thing that intrigued me most was the google alert and how they said that you have to really watch what you put online especially all the picutres of the partyig and what not. Being at this age all we have are pictures of drinking and clubbing becuase we feel that our private lives are ok to show on facebook and myspace, but now with this time of onlne job offers and search medias everyone needs to start censoring what they put up, which is really hard when we are all at this age where we want to show how much fun we are having as opposed to starting to clean up our personal sites and making them professional. but hey you gotta do wht you gotta do to jump start on your future.

Apr 27, 2009
6:47 pm
#2 Cody Ramlan :

I stayed after class and got a chance to discuss the overload of information that John and Dean had for us. Something I really wanted to find out was what are companies looking for in us online when they want to hire someone? Their answer was simple, think outside the box and display those thoughts in anyway possible online. They suggested that I tweet about what it takes to get my attention through advertising. This led me to think that when I watch television I always notice all sorts of flaws in how companies try to reach me. They said that tweeting my problems with these ads would be a great way to start out in the right direction. Their advise and information was priceless and has helped me start to see what it takes today to succeed in advertising, or social media networking, in an unknown future.

Apr 28, 2009
11:21 am
#3 Ayaka Mizutani :

Being an exchange student planning on job hunting back in Tokyo, the whole presentation by these gentlemen about this revolution in the social media and its effects on job hunting left me very curious about what it’s like back at home. Plus, social media networks like Facebook has always been a socializing space for me, but with lesson by lesson and day by day I have come to realize that it’s really not a place to play around with. I’ve heard stories of underage students getting caught while posting blog posts about drinking on “mixi”, a social networking service much like Facebook from Japan. I’m not familiar with companies checking profiles of prospective workers, but who knows? Facebook and Twitter have there Japanese versions already and for a while… =)

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