Social Media Monitoring: Critical for Business Success

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Success with social media strategies requires monitoring and reporting, but with so many tools available, what should you choose? This was a Discussion Topic that has so far generated 88 comments on the LinkedIn group: Future Social Media. Among the individual site recommendations was a response from Alan Stevenson who offered several tools to consider, […]

Press Releases and Advertising are Dead

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Social Media is Pushing Dramatic Changes in Marketing TGIF. We’ll make this blog-lite, just in case you haven’t read my first post. Yesterday’s adventure along the SM Revolutionary Road was anything but “lite” – information-wise. Three Bay Area social media players: John Harper, Dean Guadagni, and Pat Kitano visited my SFSU advertising and PR classes […]

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