What to Tweet So Your Company Becomes a Brand All-Star

Filed in Sharisax Is Out There , Twitter 16 comments

“What to Tweet” articles have been among the most popular on my blog. That’s why I suggested the topic to Michael Cohn, founder and CTO of CompuKol Communications — when he asked me to write a guest post for his very popular social media for business blog.

I’d been reading CompuKol Communication for quite awhile, and a recent article stood out as one I wish I’d written. Michael allowed me to republish it as a Guest Post here: Why your website really needs a blog. And here is the article I wrote for his blog:

17 Ideas to Make Your Brand a Twitter Success Story

Companies that understand the power and potential of Twitter to effectively communicate with their markets, their employees, their communities – and the entire globe – are growing their reputations as industry innovators and category leaders.

Two recent reports show Twitter to be the social tool of choice for businesses. The Burston-Marsteller study showed that 65 of the largest 100 international companies have active Twitter accounts, and 96% of marketers with social media knowledge are using Twitter.

It’s all about Influence and Interaction:

(a)     The online population that’s creating the content influencing the rest of the world is on Twitter

(b)     Customers prefer Twitter as the mechanism to truly interact with brands and learn more about them.

With Twitter as a communication platform, brands capitalize on speed and brevity to listen to the marketplace, respond to inquiries, resolve issues, build community, and promote their products and services.

Here are 17 suggestions on what your company should Tweet:

1.       Announce special offers and sales instantly to a large audience.

2.       Write live updates on events like conferences and trade shows. Twitter is a great last minute marketing tool.

3.       Provide links to blog posts from your company officers and employees.

4.       Highlight URLs to relevant articles from respected industry sources.

5.       Retweet [RT] brand followers to show you listen to them and respect their opinions.

6.       Offer rewards to customers who Tweet about your brand.

7.       Engage in real-time conversations with key influencers to establish your brand as an industry source for bloggers and other media people.

8.       Create valuable webinars to generate leads and promote them through Tweets.

9.       Post photos & videos from your offices, stores, and warehouses.

10.     Ask questions and get opinions. Twitter is like a real-time focus group; it’s great for feedback. This can be especially helpful for market research and product development.

11.     Answer questions, especially about your brand. Show you are listening.

12.     Set up a Twitter account that acts solely as a Help Desk. Have experts ready 24/7 to respond to inquiries.

13.     Share sneak peeks of projects or events in development.

14.     Recommend sites and events that your customers might enjoy and benefit from.

15.     Comment on industry issues.

16.     Congratulate employees on promotions and other achievements.

17.     Publicize customer success stories.

Twitter eliminates the middleman and allows brands to both listen and talk directly with their customers. Many companies like Dell, Home Depot, Starbucks, Jet Blue, Whole Foods, and Southwest Airlines – to name just a few – have already developed successful Twitter strategies. Follow them. Listen to them. Engage with them. Learn from them, and then just do it.

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Posted by Shari Weiss   @   30 August 2010
Tags : , , ,
Aug 31, 2010
3:40 pm

Hi Shari-

I remember you from SFSU, you were my teacher for Public Relations!

Great article – glad to have come across it!


Author Aug 31, 2010
4:08 pm

Of course I remember you!
Great students make great impressions. NOW can I ask a HUGE favor? Please help me reach my goal of 500 comments on the first post of my new blog DRIVING MISS SHARI 🙂

Jan 25, 2011
12:02 pm
#3 Berlyn Traylor :

I really enjoy reading the article I have no idea that twitter did all that, let along was so helpful and very easy to use. I want to share this article with an upcoming restaurant owner and see if he can benefit from reading it. Thanks so much

Author Jan 25, 2011
6:46 pm

Berlyn . . . SHARING is what this social media is all about. When we learn about Social Media for Journalists, we see all the many more ways writers can share news, opinions, and other info with a wide audience.

Jan 25, 2011
2:50 pm
#5 Leanna Marie Francis :

I’m not sure what I’ll be tweeting about. I’d be happiest giving people help in things that I know about or doing current world and local events. But I know that I would be better off sticking to one subject, so I’m not scattered. I’m going to explore the website because it is new to me.

Author Jan 25, 2011
7:02 pm

Leanna, Best Practice dictates that becoming the GO-TO Source for one area of expertise works best for lots of people. Find something you are passionate about and learn all you can! Then share that knowledge!

Jan 25, 2011
5:59 pm
#7 A Socialite :

This helps me feel better about having a twitter account and the other social sites i’m signed up for.

Author Jan 25, 2011
7:16 pm

Aja, what kind of Tweets do you think you would like to publish? Would you say that any of those might be considered “journalistic” or “commercial.” This is an important question for EVERYONE in the class to understand and be able to answer!

Jan 25, 2011
8:32 pm
#9 Taniesha R. :

Ms. Weiss, this article was very insightful. I wrote all 17 suggestions down, and I plan on utilizing them in any way that I can. Very helpful and useful article.

Author Jan 25, 2011
10:44 pm
#10 Shari Weiss :

Taniesha, I’m very happy you found these tips useful. I hope you’ll now have lots of fun with Twitter.

Jan 25, 2011
11:00 pm
#11 Berlyn Traylor :

@Shari Thanks. I’m looking forward to it.

Jan 27, 2011
11:12 pm
#12 Neysa Ordaz Sifuentes :

As an aspiring entrepreneur, this article is very helpful to get my future business up and running. Since i do believe that networking is a major part in having a successful business, social websites like twitter can be such a help, and with these tips im sure it can lead me on the right path.

Thank you.

Author Jan 27, 2011
11:18 pm
#13 Shari Weiss :

Neysa, lots of luck in becoming that Brand All Star! Perhaps Twitter will be key to your success.

Jan 30, 2011
2:07 pm
#14 Maria Saenz :

Thank you for posting this it’s a really nice adavice am planning on doing my own bussiness and now i know what to do with a twitter page 🙂

Author Jan 30, 2011
4:18 pm
#15 Shari Weiss :

What is your business, Maria?
BTW, the Twitter page I will recommend for this class should be different than for your business.

Jun 17, 2012
2:55 am
#16 Bernice Kao :

My co-founder Sue sent this to me as a networking resource as we are planning to launch a new networking website/organization/.net to off job coaching services.
We had two meetings so far; and will meet in July to formulate more details of the group like name, program, blog, target audience, guest speaker, web design, professional association.
I haven’t tweet for a long time. Now I may get back to it if only I can find my password…
Bernice Kao, Job Coach

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