POWER UP LinkedIn Company Pages by adding Products & Services

Filed in LinkedIn 10 comments

Got that LinkedIn Company Page up and running? If not, here’s how: Add your Company to LinkedIn.

This article is STEP TWO in creating a company website on fast growing, highly respected, professional social media platform LINKEDIN, with more than 100 million members worldwide — and now a “public” company .

Still not convinced? Read my previous article on LinkedIn as your Virtual Office Space.

If you haven’t completed more than the OVERVIEW, your company screen may look something “not very impressive” like this:


Time to add some power and functionality

Steps 1-3: Click on Edit in Step 1 screen. Click  on Products and Services in Step 2 screen. Click on Add a product & service as shown in Step 3 screen.

Step 1 screen





Step 2 screen




Step 3 screen









Now we are really ready to begin

Below you will see a screenshot of the ADD A PRODUCT page. But first, here is a list all of the options, so you can can come prepared. Keep in mind that each product/service page has its own separate URL and can be promoted as a landing page — which can be posted on your website and various social media sites like Twitter and Facebook.

You may add as many as 25 products/services.


2) Select a CATEGORY. Your choices include the following: Apparel; Arts & Entertainment; Automotive; Business Services; Consulting; Consumer Electronics; Education; Energy Services; Environmental Services; Financial Services; Government; Health & Well Being; Healthcare; Internet; Legal; Manufacturing; Marketing & Advertising; Non Profit; Other; Packaged Goods; Pharmaceutical; Publishing & Media; Real Estate; Recruitment; Retail; Technology; Telecommunications; Travel; Web Design & Development; Writing & Translation

3) NAME your product or service

4) Add an IMAGE: Best to use a Thumbnail image and trim out unnecessary white space.

5) DESCRIBE your product or service: While there is no character limit, keep in mind that less is more. Too much text could keep someone from reading any of it.

6) FEATURES & BENEFITS: You may add up to ten features and benefits. Best marketing strategy, however, is to focus on consumer benefits, rather than just the features of your products. There is also a space for a Disclaimer, and if your company uses specific language, you will want to write that here.

7) Add a URL: Here is an opportunity for cross-posting, i.e. external links from LinkedIn to your website [just as you can link your website to these product pages].

8- Add employees to a CONTACT list: The employees must have LinkedIn profiles, and you must be connected with them to add them to the company page.

9) Create a PROMOTION: Here is where your company product pages can be more dynamic. Whenever you have a special promotion, you can add that to the product page. Prepare a Title, a URL, and a description.

10) YOUTUBE video: For many people, this is the most exciting option on the page. You can add the human element as well as product demonstrations through video. Make certain to take special care with both the TITLE of the video and the tags you use on YouTube. You will then have the opportunity to add the YouTube URL.

Here is the actual screen:

BTW: You can add recommendations to Product pages AND you can remove them. Here are two LinkedIn “help” answers to guide you:

Here’s one more idea: Post links to your company pages in the comment section, and readers can see how successful you were.

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Posted by Shari Weiss   @   28 May 2011
Tags : , , ,
May 29, 2011
11:03 pm
#1 Valerie :

Hey Shari recently I have been hearing a lot about LinkedIn so I was happy to come across such a descriptive article.

Author May 29, 2011
11:27 pm

Valerie, have you built up your personal profile? If not I have a 10 step process to increase your Findability online.

May 30, 2011
12:29 am
#3 Maranj :

Been waiting for Part 2 of your article on LI Company Pages, so this is great! Thanks for sharing valuable info.


Author May 30, 2011
10:05 am

Jo, thanks for being patient. The end of the semester “got in the way” and after five weeks off, I’m aiming to keep to my 3 posts per week schedule.

Author May 31, 2011
8:35 pm

Here’s an additional TIP:
For each product or feature you can add a bulleted list of features. Each bullet item is limited to 45 character so trim the fat and keep your bullets short and to the point. You can add more features but the limit is 10. So plan out what you want to communicate in less than 450 characters.

This is from an article 8 Tips for LinkedIn Company Products & Services Pages: http://www.squarejawmedia.com/linkedin-product-services-tips/

Jun 12, 2011
2:03 pm

Great tutorial – you really make it very easy by providing the step by step instructions! I admit Linkedin has been a poor step child as far as my social media efforts, but now that I’m getting ready to introduce new product I’m planning to get myself up to speed. Thanks!

Author Jun 12, 2011
2:57 pm

Marquita, yes, LinkedIn is too important for small business people to be considered a “stepchild.”
Google algorithms LOVE LinkedIn, so your additional “landing pages” for products and services will definitely add more Google Juice.
GOOD LUCK, and let me know what results you discover.

Jun 27, 2012
10:47 am

If you would like to get a great deal from this article then you have to
apply such techniques to your won website.

Dec 13, 2012
1:36 am

I already registered an account at Linkedin because I’ve heard it with my friends but not exploring the site much. Upon reading this post and discover it’s feature will definitely use this for my business. Thanks for sharing this post.

Apr 3, 2013
2:53 am
#10 Marlon :

It is cool to find thorough info that isn’t autospun garbage on the first 2 pages of google. Nearly all helpful websites are 2 and 3 pages back in google these days, glad to see one has broken off from the lot of em. Google really does stink as of late.

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