Why do people read blogs? To find personal opinions and insights on topics they care about

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When deciding if you, too, should become a blogger, then tons of questions come to mind — and one of the first should be “Why do people read blogs?” After all, if you are going to spend time and energy writing on the Global Whiteboard, you do want readers. So your blog plan needs to […]

10 Mistakes Made by Social Media Newbies

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A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions. Bob asked me: “What do Newbies typically do wrong?” Putting on my Thinking Cap, I […]

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