How To Add A Company To LinkedIn – Step ONE: Create the Page

Filed in LinkedIn 19 comments

LinkedIn has become the official business outpost in cyberspace with more than 100 million professional business people now registered. This well-respected social media platform is the right place — and this is the right time — for your organization to set up and maintain a detailed description of who you are and what you do.

Recent enhancements to LinkedIn now enable members to have more control over Company Pages — which offer powerful tools for building and managing an organization’s digital presence.

These days it is clear that “people do business with people and not organizations,” and LinkedIn’s Company pages offer a “human side” to business. Company Pages provide a great way for LinkedIn members to research everything they want to know about a company from products and services to who works there and what they do. Company pages even provide a professional space for freelancers to promote their businesses and expertise.

Your step-by-step guide to setting up a LinkedIn Company Page

STEP ONE: Start the process by creating your company’s profile page

[NOTE: Below the instructions is my first attempt at a Jing video presentation of this article. Click on the link, but forgive the fact that this is my first attempt at a screencast video and I have a cold.]

a. Go to your own LinkedIn page and click on the word Companies on the top ride side of the menu board.

b. Select “Add a company” — located on the top right underneath the search box. You will see this box:

c. Fill in company name AND your email address at the company. Make certain to use an email address AT THE COMPANY. Email addresses using yahoo, gmail, AOL, etc. will not allow you to set up a company. Then check the box that verifies you can officially represent the company.

d. When you click “Continue” you’ll get the message to “check your email.”

e. Then you’ll need to access your email account, click on that link which takes you to the “Confirm Your Email Address.”

After clicking the “Confirm” button, you will be asked to sign in to your account to confirm this new email address. Sign in using your existing primary email address — even if different than your company email. [LinkedIn often asks you to “sign in” even after you have been using the site.]

e. After signing in again, you will be able to add your company information on the following Company Overview screen:

f. In the first box on the left, select whether to allow ALL employees to administer the site OR choose “Designated users only” and then be certain to at least write in your own name.

g. Upload a logo: you have two choices. The second choice, the square one, is useful because it will accompany your company’s name. The first choice [the rectangular one] will not. So if you don’t have something square, you might want to create something to fit this opportunity.

h. Company description: LI “allows” you at least 150 characters. If you use any less, however, you will be asked for more before you can “publish” the page.

i. Company specialties: remember to use keywords here to help with “find-ability” in online searches. The admin page offers four boxes, but you can add more [and should].

j. Twitter ID? If you don’t have one, get one — and post it here.

k. Company blog RSS: If you use Google’s Feedburner, you can go to the Edit Feed Details to find the correct URL to add. [If you don’t use Feedburner, you are on your own for this one.]

l. Keep the default button selection for “show news about my company” unless you have a good reason not to.

m. ON THE RIGHT SIDE BAR, fill in the requested info in each dropdown box.

n. Then — Go up to the Top Right and press PUBLISH.

VOILA! Your LinkedIn Company Page is up and running.

Creating your Company Profile on LinkedIn is an excellent way to get your business name “out there” and ranked more successfully on Google and other search engines.

Stay tuned for Step TWO: Adding the New Features: Product/Services and Recommendation opportunities

[Screencast video of this article]

Here’s STEP TWO – Adding your Products & Services to your company page

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Posted by Shari Weiss   @   10 April 2011
Tags : , , , ,
May 13, 2011
11:34 pm

Hi Shari, thanks so much for this awesome help with Linkedin. I didn’t know they had those videos and am really glad you shared this. I love video and look forward to checking out the other Linkedin videos too. Adding the personal side to business pages is a good thing. Thanks for sharing your expertise 🙂 Heading over to Linkedin now…

Author May 14, 2011
10:03 am

Julie, please let me know when you’ve got your “improved” LinkedIn profile finished. Are we connected? If not, please invite me.

May 14, 2011
12:26 pm

Hi Shari, yes we are and I sure will 🙂

May 23, 2011
12:45 am

Hi Shari,
Linkedin is a site I need to spend some time at and set up my information…just have been putting it off.
I signed up for a account ages ago but have not been back for a while.
Now that I have your post to guide me I will go over and finish my profile.

Thanks for the info and look forward to the next installment.


Author May 23, 2011
1:12 am

Hi Bryan, the post you commented on is for adding your Company to a business page. I do have a 10-step tutorial on building your personal profile on LinkedIn:

May 23, 2011
7:52 am
#6 Ben Brown :

Thanks a lot for this amazing post. It’s such a disturbing fact to note that a lot of businesses do not even have a LinkedIn or a Facebook page. They concentrate on expensive ways to increase the visibility of their business but completely ignore the easiest and cheapest way around!

May 24, 2011
11:49 pm
#7 Valerie :

Hey Sharri,
Thank you for all this valuable info I have read a little about this program but have not really understood it but you have really helped with this.

Author May 28, 2011
3:17 pm

The information on company profiles is also extracted from information held by LinkedIn partners, Capital IQ and BusinessWeek. With backing by these major firms, LinkedIn Companies is quickly becoming an alternative free source of company information where you should absolutely be present.

Jun 9, 2011
2:24 pm

Hello Shari,
I have put in my Twitter ID on the company page I created on Linkedin, however, my tweets are not showing up. Unlike other company pages, “Recent Tweets” is not visible. Your assistance will be greatly appreicated.

Author Jun 9, 2011
5:12 pm
#10 Shari Weiss :

Hi Heidi, I am so happy to have gotten your emails notifying me that you were able to solve your problem. Perhaps you’d like to help other readers who have had the same challenge BY WRITING ANOTHER COMMENT . . . or Guest blog post [if long enough]

Jun 16, 2011
2:31 am
#11 Robin James :

How can I see my tweets on company linkedin page? It is coming on my profile page but not on company page.


Author Jun 16, 2011
9:51 am
#12 Shari Weiss :

Robin, send a note to LinkedIn OR post on a LinkedIn group asking the question. But I don’t think your tweets go on the company page. There are probably too many possible administrators, so then whose tweets would they publish? I suspect LinkedIn hasn’t yet figured out how to do this yet. Anyone “out there” know differently?

My suspicion is, though, that moving forward as Twitter becomes more and more into the mainstream, this functionality will be added [if it is not already available].

Nov 10, 2011
8:52 am
#13 Veronica Cervera@coral gables homes :

I do not know so much about LinkedIn but I do know that it is used by many business people in order to market themselves.The steps you have put down on this post are very easy to follow and I am sure many will benefit from this.

Jun 22, 2012
4:03 am

This would be useful. Thanks for the step by step process Shari. Now, businesses will be more known in LinkedIn and as well as in the online business.

Sep 28, 2012
12:10 pm

Outstanding article on How to add your company profile to LinkedIn | Sharisax Is
Out There. It is surely amongst the most useful that I’ve checked out in a long time.
We have been looking for this information…

Nov 20, 2012
8:54 pm

Heya this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to
manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!

Jan 21, 2013
2:02 am
#17 EzyDog :

Thanks for the tips. I really need to make linkedin profile for my blogs to promote my product more and to make it more popular.

May 20, 2013
1:36 am
#18 thomas :

Really useful for linkedin beginner and others who want to create attractive and complete company linked profile. your explaining visual support is awesome nad simple. I am going to do this now.
Thanks Shari

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