Twitter,Twitter Basics         5 comments

If you love getting organized, you’ll love Tweetdeck Tweetdeck is the key that not only opens the door to greater accessibility but can make your entire Twitter experience so much fun — especially for those who love easy organization. How Tweetdeck works: 1. Download Tweetdeck (TweetDeck runs on the Adobe AIR runtime. To use TweetDeck, [...]

 Blogging,Personal Branding,Social Media Marketing,Twitter,Twitter Basics         18 comments

The REAL, intrinsic, not-so-secret value of social media in general — and Twitter, particularly — is the desire to help others by sharing information. Expertise, whether in the form of “raw knowledge” or super-research skills, is on the Net for the taking and, of course, the giving. Lesson TWO: How to find people to “follow” [...]

 Social Media Marketing,Twitter,Twitter Basics         39 comments

Stupid is such a loaded word: you never know how someone else will react if they hear the word So let’s begin TWITTER WEEK 101 with an agreement that 10 million+ users can’t be All Wrong. They’ve learned it’s all about How You Choose To Use The Power of Twitter. [BTW, as of Dec 2009, [...]

 Blogging,Personal Branding,Social Media Marketing,Twitter         8 comments

The last class of the semester will not be the end of studies for many SFSU marketing students. What a wild ride – Jumping off the PR 1.0 trail and on to PR 2.0! And I’m happy to report that many of my 90+ students will be continuing our trek down Revolutionary Road. Below is [...]

 Twitter         10 comments

. . .  and Twitter is for Dummies, and Friendfeed, well, that’s way over the top! Just how is one supposed to counter .  . . and even live with . . . people who just don’t “get it” i.e., that the world has changed dramatically? “Everything never changes. Something has changed and it impacts [...]

 Guest Post,Twitter,Year 2009         16 comments

Jack Dorsey is a REGULAR GUY whose idea is revolutionizing the way the world communicates **GUEST POST** Cody Ramlan is a San Francisco State senior whose taken several courses with me and has, like me, caught the Social Media Fever. Agreeing to guest “host,” he told me that he now intends to take his future [...]

 Future of advertising,PR 2.0,Twitter         9 comments

Social Media is Pushing Dramatic Changes in Marketing TGIF. We’ll make this blog-lite, just in case you haven’t read my first post. Yesterday’s adventure along the SM Revolutionary Road was anything but “lite” – information-wise. Three Bay Area social media players: John Harper, Dean Guadagni, and Pat Kitano visited my SFSU advertising and PR classes [...]

 Blogging,Facebook,Personal Branding,PR 2.0,Sharisax Is Out There,Social Media Marketing,Twitter         Comments Off

How does one tell a story from the middle, i.e., in medias res. You just jump in, I suspect, and start paddling.

As a journalist for more than thirty years and a marketing instructor for more than a decade, I’ve had a variety of valuable experiences learning to write, to sell, and to teach. But nothing has so excited and energized