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20 May 2009

Life on Twitter made easier than Life on Mars — Try Tweetdeck

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 Twitter         5 comments

If you love getting organized, you’ll love Tweetdeck Tweetdeck is the key that not only opens the door to greater accessibility but can make your entire Twitter experience so much fun — especially for those who love easy organization. How Tweetdeck works: 1. Download Tweetdeck (TweetDeck runs on the Adobe AIR runtime. To use TweetDeck, […]

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19 May 2009

Twitter 101: Be Choosy when selecting first Tweeple to Follow

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 Blogging,Twitter         18 comments

The REAL, intrinsic, not-so-secret value of social media in general — and Twitter, particularly — is the desire to help others by sharing information. Expertise, whether in the form of “raw knowledge” or super-research skills, is on the Net for the taking and, of course, the giving. Lesson TWO: How to find people to “follow” […]

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17 May 2009

Twitter does NOT have to be STUPID: Twitter 101 – Lesson ONE

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 Twitter         39 comments

Stupid is such a loaded word: you never know how someone else will react if they hear the word So let’s begin TWITTER WEEK 101 with an agreement that 10 million+ users can’t be All Wrong. They’ve learned it’s all about How You Choose To Use The Power of Twitter. [BTW, as of Dec 2009, […]

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15 May 2009

Personal Branding is Powerful Strategy in Social Media

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 Blogging,Twitter         8 comments

The last class of the semester will not be the end of studies for many SFSU marketing students. What a wild ride – Jumping off the PR 1.0 trail and on to PR 2.0! And I’m happy to report that many of my 90+ students will be continuing our trek down Revolutionary Road. Below is […]

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3 May 2009

Facebook is a Waste of Time

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 Twitter         10 comments

. . .  and Twitter is for Dummies, and Friendfeed, well, that’s way over the top! Just how is one supposed to counter .  . . and even live with . . . people who just don’t “get it” i.e., that the world has changed dramatically? “Everything never changes. Something has changed and it impacts […]

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1 May 2009

The Original TWEETER — Jack Dorsey — comes to SFSU

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 Guest Post,Twitter         16 comments

Jack Dorsey is a REGULAR GUY whose idea is revolutionizing the way the world communicates **GUEST POST** Cody Ramlan is a San Francisco State senior whose taken several courses with me and has, like me, caught the Social Media Fever. Agreeing to guest “host,” he told me that he now intends to take his future […]

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24 April 2009

Press Releases and Advertising are Dead

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Social Media is Pushing Dramatic Changes in Marketing TGIF. We’ll make this blog-lite, just in case you haven’t read my first post. Yesterday’s adventure along the SM Revolutionary Road was anything but “lite” – information-wise. Three Bay Area social media players: John Harper, Dean Guadagni, and Pat Kitano visited my SFSU advertising and PR classes […]

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23 April 2009

Follow Me Along Revolutionary Road

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 Archive,Blogging,Facebook,Sharisax Is Out There,Twitter         Comments Off on Follow Me Along Revolutionary Road

How does one tell a story from the middle, i.e., in medias res. You just jump in, I suspect, and start paddling.

As a journalist for more than thirty years and a marketing instructor for more than a decade, I’ve had a variety of valuable experiences learning to write, to sell, and to teach. But nothing has so excited and energized

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