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17 December 2010

How Twitter has changed from 2009 to 2010 [Briefly stated]

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 Twitter         10 comments

I joined Twitter just about when my grandbaby was born . . . and that was a few weeks before Oprah, early in 2009. Back then there were somewhere around 10 million Tweeple. Now there are more than 145 million. Jack Dorsey’s visit to my San Francisco State marketing class convinced me that Twitter was […]

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30 August 2010

What to Tweet So Your Company Becomes a Brand All-Star

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“What to Tweet” articles have been among the most popular on my blog. That’s why I suggested the topic to Michael Cohn, founder and CTO of CompuKol Communications — when he asked me to write a guest post for his very popular social media for business blog. I’d been reading CompuKol Communication for quite awhile, […]

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13 August 2010

Twitter for Business by the Numbers: 7 Ways to Tweet-For-Profit

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 Guest Post,Twitter         3 comments

Twitter Power for Business is an awesome LinkedIn group if you want to hobnob with folks who understand and use the power of  the ultra-popular microblogging site to (a) listen, (b) converse, (c) promote, and (d) build profits. This blog recently featured “What to Tweet to Stand out from the Masses” and I am currently working […]

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9 February 2010

How Many of These Social Media Questions Can You Answer?

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My Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter. What is Social Media and why is it important? and . . . here are many of their other questions: Where […]

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6 February 2010

Want To Get Retweeted? MOST & LEAST popular RT’d Words

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 Twitter         4 comments

Sharing is cool, especially when people share your Tweets. Did you realize that the WORDS YOU USE can help — or hinder — your Tweets from being Retweeted? It’s scientific. Dan Zarrella reported his research in a slideshare presentation: The Science Of ReTweets View more presentations from Dan Zarrella. Most Retweeted words and phrases: you […]

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26 December 2009

Use this Checklist for Managing Online Presence

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CHART YOUR SOCIAL MEDIA PROGRESS: Want to manage your social media sites? Yesterday’s post reviewed Chris Brogan‘s 19 tips: Resolve to Manage your Online Presence. Today you’ll find a handy spreadsheet to use for weekly check-offs. And there’s space to add other tasks . . .  like writing your blog post 🙂 Now you can […]

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25 December 2009

Resolve to Manage Your Online Presence — Lists only go so far . . .

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“Social Media: Step-by-step” The End of The Year is made for reflection, clean up, and planning for the future. Six months ago, social media luminary Chris Brogan published 19 tips to manage your SM online  presence. And I most likely did what a lot of my friends might have done, i.e. LOOK at the List […]

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3 December 2009

Twitter Basics – Workshop “cheat sheet”

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 Featured,Twitter         46 comments

Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope. In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the earlier Twitter 101 lessons […]

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28 November 2009

Counting the ways I loved “Twitterville”

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 Twitter         2 comments

What a great read! — Twitterville by Shel Israel This is likely to be a “Labor of Love” i.e., chatting with you about all the cool things I learned from this very personal, highly researched, inspirational Social Media MUST READ. A friend just told me that her secret to reading loads of books is to […]

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28 November 2009

Best Twitter Tips from Small Business Trends report

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 Twitter         No comments

I love Twitter Search! Because I use Tweetdeck . . . and because I’m interested in the Future of Advertising, Twitter for Business, Twitter Lists, Facebook for Business, and the Future of Newspapers, I can have a constant stream of TWEETS about all of those subjects. Today, in my Twitter for Business column of Tweets,  […]

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27 November 2009

Social Media Marketing 101: More strategies to get you started

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It almost doesn’t make a difference where you are on the Social Media learning curve, there’s always more to discover and integrate into your strategy . . . even if you are just getting started. STRATEGY is the key word of the day i.e., what do you do first, second, third, and so on . […]

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25 November 2009

What to Tweet? Yes, you can mix personal with business

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 Twitter         10 comments

I’m planning a Twitter workshop for some of my BabyBoomer friends, who are finally getting the idea that Twitter isn’t going away — and maybe they ought to jump aboard sooner rather than later. There’s a whole lot of confusion out there: note the “Digital Divide” that Janis Johnson and I discussed in my last […]

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