Ian Lurie • I’ve been using it a fair amount. The only problem: They’ve got to reach critical mass before non-marketers care about it. And marketers won’t really care about it until the non-marketers do.

It’s like some of the Twitter alternatives that came out a few years back (ie Plurk). Technically, it is superior. Google+ has a better feature set, is easier to use than Facebook, and at least right now seems a little more ‘open’. But without a user base, it won’t matter.

I am on it pretty much because I like new toys, but I see a strong reason for anyone in business to get on it ASAP.

Google is the search giant and if you are at all concerned about SEO, you would want your hand in Google’s algorithm any way you can. If someone searches for EHS management software, then my company’s Google+ page (once available) will have that one edge over a company that is not on it. That could be the difference between page 1 or 2 in the Google results.

Anthony

I disagree with what Ian wrote about it not mattering to marketers – Google is the most powerful search engine out there. So if Google wants to put Google+ business pages at a higher ranking than, say, a Twitter page or an FB page, it can.

I would say someone who is teaching social media should be experimenting with it now, before all the spammers join. Unfortunately, some spammers have already joined.

One of the reasons why I like it is that the people in my circles who are posting are really smart people – and it’s easier to learn from them this way than on Twitter.

As someone who is starting to dip their professional toes in the social media world this has all been extremely useful. Certainly it’s one to keep a watch on for those professional reasons but some of the comments from others far more qualified than I means I won’t dive in just yet!

Oh, the Google+ buzz is everywhere! To do or not to do?
I guess I feel like I am barely keeping up with Facebook & Twitter, and to add another social network to my plate seems a bit overwhelming at this point. But I am open to the idea and am one of those who will wait and see.
I do thank you for putting the time and effort into researching and sharing this information with us.
Have a blessed day whether it’s Google+ or not.
Lynn

Google+ aim to kill facebook? Is this for real? How come I never heard about it, just recently when I open your blog. Well I got to try it first before saying anything and see if it has the ability to turn down the table.

Haven’t tried it as of yet. I think it may catch on though, since the have such a reputable brand.

Shari, I’ve registered on Google+ but have spent no more time on it than putting up a picture. The big question is do I have enough time in my current schedule to jump onto yet another service. I waited on Facebook had haven’t suffered. So, I think I’ll wait, keep building where I currently am.

RICK

Hi Shari,
I tried to subscribe to Google+ but right now it is hard to get in. But I will keep trying because the marketers that I know that are in are really liking it. Some say that they like it better than Facebook, and because it is still in beta, they are able to make friends with people that they could not reach on Facebook.
I, too, am on overwhelm for all the social media to keep up with, but I will definitely join Google+ as soon as I get time to keep trying to sign up.
Thanks for the fun post,
Linda

Your article on the topic Who’s using Google+ and why? Who should get on now and why? Who ought to wait?includes the information that i was looking for. Your post includes great tips and you managed to keep it simple and understandable. Your post helps me to understand what Who’s using Google+ and why? Who should get on now and why? Who ought to wait? really is, and i will surely recommend it to other people. Thanks and keep up the good work.

Good review, makes a lot of sense. I’ve had several invitations to join “geeks” who jumped on the bandwagon early but so far haven’t taken the plunge myself … and I think I’ll wait a little longer till the dust settles. I view FB as a necessary evil so I’d love to see this work with Google. Thanks!

shari

Thanks for the good info.

Yes i did join G+ but on this moment
just join with my Picture on it.

I need to do some time planing to work
there to, Face book is my main “SM” site
on this moment i know how it work so i will see
how things work out .

Regards
Theuns

Yup, I’ve been blogging about this too. They say success of social media in marketing is based in the monetization of personal information, so perhaps we shouldn’t lose sight of the #1 reason that Google+ is in the media and being pushed right now. Google has been losing advertising revenue to Facebook so it’s launched a campaign and Google+ to “capture the wave”.

But the success of Facebook is based upon the amount of personal information it has already collected. Until we know how much Google+ will collect it’s difficult to assess its value… and I’m simply not convinced that folks are going to jump there from Facebook en masse. Stats seem to indicate that, while search is not dead, targeted ads via Facebook are getting better ROI, and this seems to indicate that consumers are systemically changing the way they search for goods and services. We appear to be moving toward “referral” based business culturally.

In the old model customers are told by the corporate entity what they should buy. In the new model customers want to be on a first name basis with the CEO first, before they buy. And this is what I love about social media, the human connection and the honesty.

I just started with Google+. Not sure what to think of it yet but, we’ll see. I appreciate articles like this to better understand the ins and outs. Thanks.

There’s no reason why Facebook shouldn’t have to compete with other companies. Having Google+ keep them on their toes can only be a good thing. As for which is better, Google+ already seems to be better in at least one regard: I don’t have to be bombarded with blue page after blue page, which is visually dull and restrictive. Hopefully it will really catch on.

Very nice review about Google+ I really appreciate that you have let others express their own opinions. Although I have been able to get on yet I am still very interested in how they have set up the platform in comparison to Facebook. I had to block some young girls that I work with because all I heard is them going on about the boyfriends. I did pick up on some texting abbreviations. I like that Google+ will let you put people into groups. But for now I will just stand on the side lines and let the geeks iron out the bugs.
Joyce

Thanks for sharing this, Shari. Google+ is definitely worth looking into, if only because of all the “buzz” it’s creating! I joined it a while back and am still getting to grips with it – it’s interesting to read all the comments you got from LinkedIn and see other experiences.
One irritation I have with it is that it seems the default when I post is to e-mail everybody in my e-mail account who is NOT in Google+. To avoid annoying my friends, I have to remember to uncheck that box.
Keep up the good, informative posts, Shari!
Alan

Hey Shari,

Good to be on your blog again… Yeah Google+ is making waves and I enjoyed the answers you gathered to your question. Just when I run through the answers it popped up in my mind that obviously all the correspondances and post within Google+ will build a huge platform of inteligence for the owner of Google business wise and trend wise. What a clever idea to have this built in in-house and being able to pull from that.

Thx for sharing these responses.

All the best,

Alex

Hi Shari:

I only just started with Google+ so I don’t have an informed opinion yet. I haven’t made the time yet to sit down and “figure it out”.

Thanks for the helpful information!

Kevin

Cool idea to put other people’s answers on your blog post.
All of this social media stuff is getting out of control! =) I’m just learning the basics of Facebook and Twitter to use in my business… and now Google +
I guess that’s just how things go in internet marketing. I’ll look forward to seeing where Google+ will go.

Hi Shari,

Like many I suspect, Google is that evil force you can’t do without. For now they still have most of the search traffic and I like how the little gravitars turn up on web pages with google plus recommendations.

I have joined and wil be exploring more. Thanks for your words and feedback on this brand new venture in Social Networking.

I would agree that right now G+ is for social media geeks, such as myself. However, I think this will go out past the techies much faster than people expect. Get ready to see this go to the public within 3-6 months. That means that businesses need to be set up now.

Shari,
I joined Google+, because it is the giant search engine. I figure I will be left behind if I didn’t join. I haven’t used it much, but plan to at least play around with it.

Jaden

I like G+, but like all of the non-techie guys. Friends and family are not there, they are in Facebook, so why would I spend my time in there alone? lol

Hi Shari,

Great idea to post the question on linkedin. The answers you received were great and I agree with almost all of it. I really like the potential of G+ and I’m sure there is more to come that we haven’t even thought about yet.

Thanks for Sharing!
-Kevin

Hi Shari ~ I have received a Google+ invite but have been hesitant to leap in with both feet as it were. I really like that you posed the question to Linkedin and have enjoyed all of the thoughtful responses to your question. I can’t say that I am an internet geek but I am somewhat disillusioned with facebook. Nevertheless I think I have more of a reason after reading your blog post to tread carefully.
Thanks

Thank You Shari. I really like how you target this article. Sometimes it is easy for bloggers, marketers, and especially newbies to just jump around everything that comes online.

Being a consistent presence on only a few social networks like one, two, or three is more important than being everywhere but interacting nowhere!

People just don’t want to start with the same thing all over again. FB and Twitter (and other networks) are ‘old’ now and people are satisfied with that, that’s one of the reasons they don’t want to mess with G+.

Even the basic 5 you recommend is more than most of us can really handle, if each is done well. That’s why Google+ will not just be “another” platform, it will replace something else. Not necessarily FB either. It’s simply that time does not allow for effective use of more than 2-3 platforms and still be able to do something productive.

Well, I signed up for G+ a month ago just to see how it works as I had seen a lot of hype about it online. I figured out since it by the big G one could not go wrong. One thing I have realized with social media sites, they are not one size fits all. One has to really pick a few that works for their business. It will drive you nuts if you tried to work around all of them. Maybe G+ will be the next big thing, but I just don’t see how they are going to replace fb.
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I like some of the Google+ features such as circles, and it has a cleaner look than facebook. Now that we’re several weeks in, though, it looks like the growth rate is slowing. It’s going to be hard to sway people from facebook with its massive user base.
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After a couple of months using G+, I agree 100% with your final conclusion: Most of my friends who have moved to G+ are techies. Also, I would add (and this is a personal appreciation) that women don’t like G+ too much. Also, most of my female friends are “addicted” to Facebook games, and they won’t move to G+ in any way.
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We’re just waiting for Google+ to start allowing businesses to join! Once it’s possible to create business profiles, we’ll be very happy! Think it’s going to be a great way to promote your company online, we’re looking forward to it.

Recently signed up at Google+. At first I was excited to have an account on Google+. Now, I don’t really know how to use it. I have no connections.
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Since Google pretty much controls everything when it comes to search results, then it would probably be wise to harness the power of Google+ pretty soon. This is Google’s 3rd attempt at a social media platform, so I doubt they will be giving up anytime soon, and will continue to chip away at Facebook’s user base. We are already seeing positive search engine results from people +1′ing our website.

I’ve been invited to use Google+ during the geek wave. Tried it, didn’t really like it.

I use Twitter and LinkedIn and I will consider devoting more time to Google+ only if it proves to be valuable enough. I’m a bit tired of all the “Facebooks” out there.

I’ve started using Google+ about a month back. But not as much as facebook. I still feel somehow fb is better than g+. The latest fb updates makes it even better and more intuitive.

Up to now I have been a Facebook user,but I do not like he changes they have made lately.I will definately move to Google+.Does anyone else feel the same way?

Google+ is stuffed with features and I think its one of the best developments by Google but I don’t see how its going to overpower fb. Google no doubt is the top search engine but competing with fb or any other giant social networking site is a great challenge.

The thing I like about Google+ is how simple it is. I just hope it will be useful.
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It seems that slowly google takes over the internet. Although, not happened yet, sooner or later it will happen. Google + is already used by most blogs and serious industry websites, and I think is already a trend if not a must have among webmasters.
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It will take time but Google+ no doubt will be a great social network one day. As many people above have alluded to its important to decide on your marketing strategy and where are your target market before spending a lot of time and effort in one more social media channel. Without a strategy for social media you can spend hours doing basically nothing.
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google + have very simple look , i like your posting than you for this
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I also have an account on Google+ but I’m still trying to figure out how things work there…I have to admit though that I prefer to use other sites.
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I have made an account before but never really visited it ever since. I am still using other social networking sites esp facebook. But I know that google+ will gain its full popularity anytime soon!
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I was actually in the beta group for Google+, which really isn’t saying much since there were about 10 million people in the beta. I checked it out and found that there were many different aspects that were pretty cool. However, I don’t really think the world needed another social site. Google would have better served with just releasing Google Hangouts on its own, as well as the Google +1 button.
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I have had my google+ account for a couple of months and it has been given me better results than facebook, why? I don’t know, the only thing that I know is that I have more friends, more contacts, and is easier when searching and adding people as well

Rob, while I see what you’re saying about FB being familiar, it is about due for replacement. With the recent and ongoing bad press regarding information storage and manipulation, added to the fact that FB is essentially not that interesting a gadget, it’s days are numbered. With the public attention span getting shorter and shorter, it’s time to start looking around. For that reason, I think Google + is worth keeping an eye on, even if we don’t decamp en masse just yet.

Really interesting post, thought provoking. Thanks putting it up.

Its interesting that Google+ is now allowing businesses to create pages on there for promotion. However, I think until the critial mass are on Google+ it will be difficult for it to beat Facebook. However, it is logical to think that Google will be using activity on there when looking at search engine rankings.

I have been a Facebook user, but I do not like the changes they have made lately. I will definitely move to Google+. Does anyone else feel the same way?
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I am really glad I found my way to your blog, I was in the not sure basket, but now I know in 2012 google+ is where I am going to be.

cheers
Saba

Google Search is the key way that any business gets found in the world nowadays. So logically they would try to deeply integrate Google+ information into Google search. I expect that integration to be much deeper than any “social” search integration with FB or Twitter. Thus I think it would be crazy for us not to have brand pages on Google+, if only as an insurance.
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I eagerly awaited Google+ and it did live up to my expectations. The benefits of being part of it are tremendous. You’re right, if someone who does business isn’t in it, I would recommend for them to read this article so they will know why they should join Google+.

What I am more concerned with is that we the public donot create another monster like Paypal. Google is already at the point where there command of the internet is vitually a monopoly. Now with the introduction of google plus to competing with face book would probably make them an established monopo. So I say to all you internet used to becareful that you make the right choice on who to support.
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Well i think Google Search is the key way that any business gets found in the world nowadays. So logically they would try to deeply integrate Google+ information into Google search. I expect that integration to be much deeper than any “social” search integration with FB or Twitter.
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I still feel somehow fb is better than g+. Google has been losing advertising revenue to Facebook so it’s launched a campaign and Google+ to “capture the wave”. I have been a Facebook user, but I do not like the changes they have made lately.
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Hey,

Great post. I do agree it would be wonderful if they come out with their iphone or BB app.
Thanks for the share.

I felt facebook is better than Google+. But to overcome the addiction of fb, I’m using G+ and twitter more nowadays than fb. G+ helps me a lot to avoid fb. After using G+, I like more now than fb:)
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Who’s using Google+ and why? Who should get on now and why? Who ought to wait?includes the information that i was looking for.

i think all geeks are on google plus … all big names …
it should be social networking site
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In the starting google plus is faster than fb … but now its working same as orkut …too slow

t’s like some of the Twitter alternatives that came out a few years back (ie Plurk). Technically, it is superior. Google+ has a better feature set, is easier to use than Facebook, and at least right now seems a little more ‘open’. But without a user base, it won’t matter.

Thank You Shari
I just started using it I’m still in the learning stage
it can be very confusing, And there seems to be a lot of people using it, I’m still on the fence about it.
Sharon
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businesses in Google+ embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook.terrazzo flooring

Ian i totally agree with you we are using it to but you seem to find there is very little of the public on there. It just seems to be business but then again Facebook started off with only university uses at first so we will just have to wait and see.

Real food for thought, here, Shari.

I think Google + is worth the effort, but i think that effort needs to be measured at this point.

Certainly, one of the best reasons to get involved is the integration of Google + with the omnipresent Google Search.
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I have not been this excited and motivated by a post for quite some time! Keep up the great job. Keep on inspiring the people!

Till the time Facebook is there, Google + will never be popular….. “As Simple as that”
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I agree with Vineet Mehra. Facebook is the leader and and Google are powerless.
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I like it is that the people in my circles who are posting are really smart people..Thanks for sharing this post..
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I have always believed that Google wants a Facebook and Facebook wants a Google. Google is trying so hard to have a Facebook (Google+), and is almost BEGGING people to try it. God help Google when Facebook unveils a search engine. Game set and match! I run a New Jersey Marketing Company, interesting post!
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Its gonna hard for google+ to compete with facebook.
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Good post. I like G+, it has more features than FB and easier to use than FB. Thanks for sharing this post
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hello cliqe,

No comparision between google and facebook. I just wanna say that.

thanks
jessica wills

tucson wedding photographer

Good review. .I think I’ll wait a little longer till the dust settles. I view FB as a necessary evil so I’d love to see this work with Google. Thanks!

Hi, I wish to thank you for all the good work you have done by compiling so much and putting all this info for freshers to this field like me to use.
great info keep rocking .
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To be honest, i haven’t tried Google+ yet. But, after what i have read here, it looks very interesting. I am a facebook fan but i do not like twitter.
I am pretty sure that Google will get feedback from its users (they always do that) and in a year or two it will be the leading social network.
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Very useful information , especially for some one like me who is venturing into blog posting.
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I have a Google+ account but I have not really spent time to learn about it and how to use its other features. Based from what I read on this post, it seems like a good alternative to FB.

I have also G+ account.And i like this because in this we change our snap like Photoshop.

Draw Something Cheats

Have to agree with Leora here, i think google+ is very useful for marketers, it gives you your own unique and personal circle of people who when you post a relevant comment of what is going on with you/your business people are more then likely going to be interested in what you have to say, instead of generic posts to the public.

Google+ is getting more fans slowly.. Google is winning all market and i am sure they will not allow Google+ to shutdown for any reason.
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Maybe the question is not who should get on Google Plus, but rather who should get off! It usually takes browsing to page two in order to get to the better comments.

I’ve been using it a fair amount. The only problem: They’ve got to reach critical mass before non-marketers care about it. And marketers won’t really care about it until the non-marketers do.
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I think the biggest appeal to g+ is the whole lack of meaningless information overload. And the stupid information for that matter. Which is most probably thanks to the lack of people participating in it. I really like it so far.
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I’ve been putting off signing up to Google + for a while but with the recent change in Google local, I’m gonna have give in. I love rating restaurants and whatnot but it looks like you need a Google + account to do that now.
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Please do not underestimate the things that we see now in this world. Google is not a search engine any longer. It is HUGE MONOPOLY that grows like a lightning, it won’t stop till the entire Internet is… Google. Too much money is there, too much. More than in most of highly developed countries. So, it will be a norm for Future Google to control economy and politics of vast areas of this planet, to control lives of billions of people. Well, Google does it RIGHT NOW. We are all slaves of Google, we DEPEND ON its ranks and indexes. Google changes some scripts of its bots and WHAT HAPPENS then? Fear! We all TREMBLE in fear. We can loose our money, job, and consequently, families, houses, businesses… everything. Because Google can make us rich and it is able to push us into the hole of poverty. And it is just the very beginning. The positive side is globalization. Yes, it IS positive. If there are no borders, there are no extra expenses on wars and armies, on millions of bureaucrats of customs, etc. An open world is much cheaper to its citizens than a world of 200 separated territories. And the risk of wars is minimum. That is good. All the rest is totally bad and wrong. But we are nobody to decide. Google is. It will decide how to keep us on the surface, how to treat us. That is the REAL future we are witnessing the dawn of.

I joined Google+, because it is the giant search engine. I figure I will be left behind if I didn’t join. I haven’t used it much, but plan to at least play around with it.

I like Google Plus, a little more than Facebook but it still has problem with post images preload. Also it seems it helps the ranking.

I think everybody that have a site should have facebook, twitter, google plus + youtube page and widgets. They help on building stable fans for traffic and on SEO.

When you think Google+ as a social networking platform only than it surely has to go a long way, so that we can say that it really is able to compete with facebook, which has a great design, fantastic UI, and lot’s of features but when you think Google+ i terms of your business needs than it surely has lots to offer.Features like Hangout, Google Reader and Circles and Google Drive will make lots of things easier.Also Google Search Results also shows Google+’s in top search results, So It’s really important for businesses.

I have also G+ account.And i like this because in this we change our snap like Photoshop.

I’ve been using +1 service to promote my blog since many days and guess what, it perfectly worked for me in social promoting
by the way nice and informative post..luved it
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i do agree . google recently has added +1 impacts on search queries on its webmaster tools. which means you should use it for blogging. thanks for great article
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Spot on with this write-up, I truly suppose this website wants way more consideration. I’ll probably be again to read way more, thanks for that info.
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I think google+ is a great social platform both for marketers and non-marketers. Plus, it has great features.
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I don’t think there’s any doubt that if Google is serious about getting further embedded into social media that they will be anything short of hugely successful. They have importance and finances which equate to staying power in attacking whatever objective they desire.

Google+ contains a lot of good features that makes sharing easier. However, if you aim to reach a wider range of audience, Facebook remains as the leading social networking site.

I just think that google plus is nothing more than a google answer to facebook, however it is necessary to have a google plus account because goole use this as part of their algorithm as i know.
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I am presently in google+. Though it contains very useful features that can be employed in marketing your products or brand. However, the only downside that I can see in this network is that it is saturated with marketers. Normal users are not very active in participating in this platform.

Howdy superb blog! Does running a blog like this require a
massive amount work? I’ve virtually no expertise in programming however I was hoping to start my own blog in the near future. Anyways, should you have any recommendations or tips for new blog owners please share. I know this is off topic however I simply wanted to ask. Thanks a lot!
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I joined google plus and really enjoyed using. It has a lot of nice features. However, from a marketer’s perspective I cannot say that it a great platform for reaching out a wider range of audience because most of the people I stumble into google+ are marketers and business owners like me. Well, maybe this can be great for b2b marketing.
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I’m using Google+ quite a lot now, although at the moment I’m not totally sure why or what I get out of it! Something to persevere with though I think, I do notice more and more customers and contacts signing up.
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It’s like some of the Twitter alternatives that came out a few years back (ie Plurk). Technically, it is superior.

and at least right now seems a little more ‘open’. But without a user base, it won’t matter.

Google is the search engine out there and important for every internet business so i think one should try to use every possible angle to rank high. Problem with google + is, that it does not have a big active user mass, probably the most accounts are from marketers.
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Till now I change the Google + to facebook.

I disagree with what Ian wrote about it not mattering to marketers – Google is the most powerful search engine out there. I totally agree with u.

Google+ has a lot of features which can be helpful for marketers. This is helpful to widen up the connections and in stretching out the angles for customers. However the number of users is less than the users of Facabook and people may find much easy access to market as they use Facebook.

Google plus can has a lot of useful features and has the advantage for marketers. This may not have the same number of users like Fb or Twitter but you could work to invite friend or colleagues to use this and make connections.

Hi Shari

I must say that Google+ is the future of SEO! Google is tweaking it in a way which is attracting webmasters to get into Google+ and have some +1s for their blog posts.

I have some big hopes with Google+.
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I like the fact that your friends +1 of your business page on Google+ can influence SEO for their friend circles. For that fact alone i think its worth it for every business to be on Google+

I use it just to promote the business. It’s good for SEO as it comes for google social platform but that’s about it. There is not such interaction on FB (even if I have 3 times +1 than likes on FB) so it’s pretty quiet, not a lot to do on it…Maybe later, in a couple of years, it will become better as more and more people join, but for now, that’s about it from my point of view…
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I think that the SEO properties of google+ is being over emphasized. People make it sound as if once you have google plus, then your SEO issues are half solved but it is barely scratched.

Google+ is definitely a good place to promote your business online, or do some other stuff as well. Hangout is the best and unique (yet) thing about Google+. I really hope, some more people start using it now.
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Good article. Everyone uses Facebook, but Google+ can be effective as well if used right.
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I´m total newbie to whole social media thing. I have to say that I have underestimate power of social signals when it comes to promoting your content on the web. But now I share my posts on google plus, facebook, twitter and pinterest as well.
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I have a personal account on Google+ however I just created one for my companies as I could really see the value of it based on articles like these that are enumerating how business owners can benefit from it. It won’t really take that much time to create one so I highly suggest everyone to do the same.

Nice tips shari.Really nice post..I like it and your post is very helpful for new blogger

Google + is the way forward for bloggers. Because Google as a search engine gives priority to those who use its social network!
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I really think that Google+ is going to continue to influence SEO moving forward. With Google being the number one Search Engine, businesses and service providers just can’t ignore their social media site.
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I think it’s important to build credibility before offering our products to them to gain the trust of others. Because trust is the essence of sales success..
Nice post..

I think Google+ is a great place to promote your business even though I’m not using it. But Google+ is owned by Google so obviously it has the advantages to help SEO users to get their business rankings.
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Google+ is good but it can never compete with other social networks we have like Twitter and Facebook.
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I think that the SEO properties of google+ is being over stressed

Google+ for business has continued to be a growth market for businesses and for search engine optimization.
Google+ has definitely succeeded where their previous attempts at harnessing social media have failed. Remember Google Buzz or Google Wave?
Google Plus reached 100 million users faster than Facebook (which took what, four years?) and Twitter it took even longer to eclipse 100 million. Google may have finally created the social network they were hoping for.