Who’s using Google+ and why? Who should get on now and why? Who ought to wait?

Filed in Sharisax Is Out There 155 comments

It’s not like we all need yet another social network site to add to our online plate, right?

That was my first question when I began to hear the buzz surrounding Google+, the new social network platform that’s reportedly aiming to kill Facebook.

If you check out my article on Simple Answers to 6 Basic Social Media Questions, you’ll note I suggest newbies concentrate on five basic places when they are getting their feet wet in a teeming sea of social media sites. [Start here: Facebook, LinkedIn, Twitter, YouTube, and blogging.]

Google is such a huge influence on our online behavior that you have to wonder if the omnipresent search engine could be wrong. Will we soon “wave” goodbye to the latest Google “buzz”?

I read a lot of social media pundits who are devoting time and blog space to their experiments with Google+ and so I have to wonder if it’s time for me to follow suit . . . or wait.

That’s why I relied on my trusted adviser LinkedIn Answers to post the following:

Who’s using Google+ and why? Who should get on now and why? Who ought to wait?

The question obviously struck a chord. In less than two days, I have received 16 answers. Here are some of them:

Depends on your business industry and marketing model. Does every business need a Facebook page? Does a HVAC systems integrator need a Twitter account? Customer demand will lead businesses to the technology. If there are no customers using the feature, a business is not going to spend the time investing in it.

Your early adopters are going to be personal blogs and tech-savvy businesses first who need to adopt every piece of new marketing technology in its infancy because its niche customers are primarily early adopters already. —Matt Rygelski

I’m just starting to experiment with Google+ and like it so far. Of course, one reason I like it is that it’s still in the “early adopter, just us geeks here” phase. The main reason I like it is that it’s NOT FACEBOOK, and I detest Facebook.

If you’re not a geek, wait a bit until Google has worked out some of the kinks. If you are a geek and want to help with the beta testing, come on in.

Oh, and if you are a company or brand, your employees can join, but Google hasn’t finished setting up its brand pages yet, so you should wait.

It’s nice to be able to organize connections. The group video feature is a little buggy yet, but it’s free, whereas someone has to pay for Skype’s group video. The ability to decide which of your circles a chat post goes to is nice. And chat in as many characters as you want is also nice.

As with Twitter, I suspect it will take some time before people discover all the things they can use it for–the uses that the creators never imagined. There will always be people who have to wait until those uses appear to use a tool. And people for whom a tool is just not the right tool, because it doesn’t help them accomplish their goals. If you aren’t someone who likes playing with new tools for fun and can’t see a business application yet, then wait until you DO see a practical use. — Sallie Goetsch

There is very little there TBH…I got invited, signed up and 5 mins later had seen the whole thing and left.

That’s not to say it isn’t going to be good….just way to early to tell yet. If you haven’t seen it, you are not missing anything i assure you. — Scott Linklater

I’ve been using it for a couple of weeks and overall it’s very good, but I’d caution businesses or ‘collecetive entities’ in general from doing too much on the platform just yet. Google has said that branded pages will be available soon, and has taken steps to remove some early branded accounts that have sprung up. I’d reccomend signing up for personal use and exploring, possibly publishing some content there and beginning to build contacts, but I wouldn’t throw too much investment at it just yet – the platform will eveolve as more gmail users get involved, and it’s nly then that the usage norms will start to appear and make it a truly valuable channel.
I wrote an article on Econsultancy recently about this, if you’re interested, I’ve added a link below.
http://ecly.co/q5ErI9 Matt Owen

Glad you asked this question, because I’m curious why I should blithely hand over even more personal information to Google. That Google is facing a major FTC investigation indicates a wait and see attitude to me. Overall, I think they’ve devolved from search engine to omniscience. — Elektrish Media

People who are involved in Marketing, Promotion, Social Media, Advertising, and Technology related fields should jump onto Google + immediately in order to establish their credibility in speaking about it, and other current trends, and also to become “experts” before anyone else.

This of course adds value to them as individuals and companies, and also means that they will be in a position to influence others about this product/technology.

Who should wait? Everyone else. There is no business or monetary value to being involved with Google+ yet for anyone who isn’t in the industries I stated above. They can wait to get involved with this.– Roberto Blake

I’m currently using Google+, but I don’t think it really compares to other social networking platforms (at least not yet). I think it will be much more innovative when a Google+ app is available for the iPhone or Blackberry. Right now I’m really only associating with business contacts, friends, and blogger connections. Some of it seems to be a bit of a spam; lots of Asian dialect and inappropriate pictures. I’m not too sold on the idea of switching over to it and haven’t used any of the functions yet (group chat/video), but I think once it’s available via mobile devices it might just be a game changer! — Molly Dixon

I think Google+ is worth watching because Google seems to have finally moved away from knee-jerk efforts at “social” to thinking through how “social” might work within the context of Google’s core business and the Google-sphere.

While it is far too early to tell how successful Google+ will be (or which elements will really take off), I like the concept of Circles, the serendipity of Sparks, and the potential of the Hangouts. Plus the fact that (hopefully shortly) there will be integration with Google Reader. — Daria Steigman

Seems “clear” to me: If you’re an SM geek and/or techie early adopter, then you need to be there, i.e. Google+

To Google+ it OR To wait.   — Which is it for you?


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Posted by Shari Weiss   @   14 July 2011
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Jul 14, 2011
2:57 pm

Ian Lurie • I’ve been using it a fair amount. The only problem: They’ve got to reach critical mass before non-marketers care about it. And marketers won’t really care about it until the non-marketers do.

It’s like some of the Twitter alternatives that came out a few years back (ie Plurk). Technically, it is superior. Google+ has a better feature set, is easier to use than Facebook, and at least right now seems a little more ‘open’. But without a user base, it won’t matter.

Jul 14, 2011
3:22 pm

I am on it pretty much because I like new toys, but I see a strong reason for anyone in business to get on it ASAP.

Google is the search giant and if you are at all concerned about SEO, you would want your hand in Google’s algorithm any way you can. If someone searches for EHS management software, then my company’s Google+ page (once available) will have that one edge over a company that is not on it. That could be the difference between page 1 or 2 in the Google results.


Jul 14, 2011
3:37 pm

I disagree with what Ian wrote about it not mattering to marketers – Google is the most powerful search engine out there. So if Google wants to put Google+ business pages at a higher ranking than, say, a Twitter page or an FB page, it can.

I would say someone who is teaching social media should be experimenting with it now, before all the spammers join. Unfortunately, some spammers have already joined.

One of the reasons why I like it is that the people in my circles who are posting are really smart people – and it’s easier to learn from them this way than on Twitter.

Jul 15, 2011
4:13 am
#4 Juliette Kemp :

As someone who is starting to dip their professional toes in the social media world this has all been extremely useful. Certainly it’s one to keep a watch on for those professional reasons but some of the comments from others far more qualified than I means I won’t dive in just yet!

Jul 16, 2011
12:29 am
#5 Lynn Jones :

Oh, the Google+ buzz is everywhere! To do or not to do?
I guess I feel like I am barely keeping up with Facebook & Twitter, and to add another social network to my plate seems a bit overwhelming at this point. But I am open to the idea and am one of those who will wait and see.
I do thank you for putting the time and effort into researching and sharing this information with us.
Have a blessed day whether it’s Google+ or not. :)

Jul 16, 2011
12:52 am
#6 Richard :

Google+ aim to kill facebook? Is this for real? How come I never heard about it, just recently when I open your blog. Well I got to try it first before saying anything and see if it has the ability to turn down the table.

Jul 16, 2011
11:30 am
#7 Chuck Balcher :

Haven’t tried it as of yet. I think it may catch on though, since the have such a reputable brand.

Jul 17, 2011
4:50 pm

Shari, I’ve registered on Google+ but have spent no more time on it than putting up a picture. The big question is do I have enough time in my current schedule to jump onto yet another service. I waited on Facebook had haven’t suffered. So, I think I’ll wait, keep building where I currently am.


Author Jul 17, 2011
8:38 pm

Rick, I “think” I’m on, but I’m not sure. I seem to have a pic up on some site that looks like it says Google + but the browser I was using lso said it didn’t support it . . . what was the first thing you did when you were on?

Jul 17, 2011
10:44 pm
#10 Linda Thomas :

Hi Shari,
I tried to subscribe to Google+ but right now it is hard to get in. But I will keep trying because the marketers that I know that are in are really liking it. Some say that they like it better than Facebook, and because it is still in beta, they are able to make friends with people that they could not reach on Facebook.
I, too, am on overwhelm for all the social media to keep up with, but I will definitely join Google+ as soon as I get time to keep trying to sign up.
Thanks for the fun post,

Author Jul 18, 2011
9:23 pm
#11 Shari Weiss :

Linda, I “think” I’m on, and once I get going, i.e. figure out what to do next, I’ll invite you :-)
I think I should have a “Circle” of TSA friends. Are you in TSA?

Jul 19, 2011
2:14 am

Your article on the topic Who’s using Google+ and why? Who should get on now and why? Who ought to wait?includes the information that i was looking for. Your post includes great tips and you managed to keep it simple and understandable. Your post helps me to understand what Who’s using Google+ and why? Who should get on now and why? Who ought to wait? really is, and i will surely recommend it to other people. Thanks and keep up the good work.

Jul 19, 2011
10:33 am

Good review, makes a lot of sense. I’ve had several invitations to join “geeks” who jumped on the bandwagon early but so far haven’t taken the plunge myself … and I think I’ll wait a little longer till the dust settles. I view FB as a necessary evil so I’d love to see this work with Google. Thanks!

Author Jul 19, 2011
11:07 am
#14 Shari Weiss :

Marquita, we certainly are alive during a very exciting revolution. I know I personally am evolving, and social media platforms, strategies, and opportunities have truly inspired me. Like you, I have been hesitating to dive into Google+ but this weeked, by gosh, I’m going to do it! We should have a TSA Circle for certain!

Jul 19, 2011
1:28 pm
#15 Theuns :


Thanks for the good info.

Yes i did join G+ but on this moment
just join with my Picture on it.

I need to do some time planing to work
there to, Face book is my main “SM” site
on this moment i know how it work so i will see
how things work out .


Jul 19, 2011
5:07 pm
#16 Anna Trueman :

Yup, I’ve been blogging about this too. They say success of social media in marketing is based in the monetization of personal information, so perhaps we shouldn’t lose sight of the #1 reason that Google+ is in the media and being pushed right now. Google has been losing advertising revenue to Facebook so it’s launched a campaign and Google+ to “capture the wave”.

But the success of Facebook is based upon the amount of personal information it has already collected. Until we know how much Google+ will collect it’s difficult to assess its value… and I’m simply not convinced that folks are going to jump there from Facebook en masse. Stats seem to indicate that, while search is not dead, targeted ads via Facebook are getting better ROI, and this seems to indicate that consumers are systemically changing the way they search for goods and services. We appear to be moving toward “referral” based business culturally.

In the old model customers are told by the corporate entity what they should buy. In the new model customers want to be on a first name basis with the CEO first, before they buy. And this is what I love about social media, the human connection and the honesty.

Author Jul 19, 2011
5:26 pm
#17 Shari Weiss :

Anna, this is sensational! Would you mind if I re-posted it as a Guest Post on the blog itself? And you can certainly add or revise it in any way. I also would like a photo of you. Thanks so much for adding these important insights.

Jul 19, 2011
8:20 pm

I just started with Google+. Not sure what to think of it yet but, we’ll see. I appreciate articles like this to better understand the ins and outs. Thanks.

Author Jul 20, 2011
12:17 pm
#19 Shari Weiss :

Melodie, be certain to “return” here when you have some insights from using it. I, too, have signed on but haven’t done much with it yet.

Jul 20, 2011
4:01 pm
#20 Drew :

There’s no reason why Facebook shouldn’t have to compete with other companies. Having Google+ keep them on their toes can only be a good thing. As for which is better, Google+ already seems to be better in at least one regard: I don’t have to be bombarded with blue page after blue page, which is visually dull and restrictive. Hopefully it will really catch on.

Jul 22, 2011
7:46 pm

Very nice review about Google+ I really appreciate that you have let others express their own opinions. Although I have been able to get on yet I am still very interested in how they have set up the platform in comparison to Facebook. I had to block some young girls that I work with because all I heard is them going on about the boyfriends. I did pick up on some texting abbreviations. I like that Google+ will let you put people into groups. But for now I will just stand on the side lines and let the geeks iron out the bugs.

Jul 23, 2011
9:40 am
#22 Alan Jenkin :

Thanks for sharing this, Shari. Google+ is definitely worth looking into, if only because of all the “buzz” it’s creating! I joined it a while back and am still getting to grips with it – it’s interesting to read all the comments you got from LinkedIn and see other experiences.
One irritation I have with it is that it seems the default when I post is to e-mail everybody in my e-mail account who is NOT in Google+. To avoid annoying my friends, I have to remember to uncheck that box.
Keep up the good, informative posts, Shari!

Jul 24, 2011
4:32 pm

Hey Shari,

Good to be on your blog again… Yeah Google+ is making waves and I enjoyed the answers you gathered to your question. Just when I run through the answers it popped up in my mind that obviously all the correspondances and post within Google+ will build a huge platform of inteligence for the owner of Google business wise and trend wise. What a clever idea to have this built in in-house and being able to pull from that.

Thx for sharing these responses.

All the best,


Author Jul 24, 2011
4:44 pm
#24 Shari Weiss :

Alexander, stay tuned, one of the previous comments was so “telling” about Google’s presumed objectives that I am publishing it and more Google + responses on LinkedIn sites where I published the first article. Thanks for visiting again.

Jul 26, 2011
6:45 pm

Hi Shari:

I only just started with Google+ so I don’t have an informed opinion yet. I haven’t made the time yet to sit down and “figure it out”.

Thanks for the helpful information!


Jul 27, 2011
7:14 pm

Cool idea to put other people’s answers on your blog post.
All of this social media stuff is getting out of control! =) I’m just learning the basics of Facebook and Twitter to use in my business… and now Google +
I guess that’s just how things go in internet marketing. I’ll look forward to seeing where Google+ will go.

Jul 27, 2011
8:39 pm
#27 John Gaydon :

Hi Shari,

Like many I suspect, Google is that evil force you can’t do without. For now they still have most of the search traffic and I like how the little gravitars turn up on web pages with google plus recommendations.

I have joined and wil be exploring more. Thanks for your words and feedback on this brand new venture in Social Networking.

Author Jul 27, 2011
11:50 pm
#28 Shari Weiss :

Actually, John, I read a book on Google and was very impressed with their Intentions, so I suspect I trust them more than others do.

Author Jul 27, 2011
11:51 pm
#29 Shari Weiss :

Kyle, I “hear” you. Yes, it is tough to try to incorporate yet another social media platform/tool, but that’s what evolution is all about!

Author Jul 27, 2011
11:54 pm
#30 Shari Weiss :

Kevin, I’m definitely with you, i.e. not knowing what to do with. But I suspect that unlike Google Wave and Google Buzz, this new platform will show Google at its “studied” best.

Jul 31, 2011
11:22 am
#31 Andy Nathan :

I would agree that right now G+ is for social media geeks, such as myself. However, I think this will go out past the techies much faster than people expect. Get ready to see this go to the public within 3-6 months. That means that businesses need to be set up now.

Author Jul 31, 2011
11:47 am
#32 Shari Weiss :

I hear you Andy. Do you have a top 5 or 10 list of tips for businesses to do NOW to get set up on Google+ ? If so, I’d love to publish or cross-publish it as a Guest Post on my blog [and you could do the same].

Aug 2, 2011
10:41 am

I joined Google+, because it is the giant search engine. I figure I will be left behind if I didn’t join. I haven’t used it much, but plan to at least play around with it.


Author Aug 2, 2011
8:06 pm
#34 Shari Weiss :

So, Jaden, what features do you like best in Google+
Any recommendations for us Google+ newbies?

Aug 3, 2011
9:15 am
#35 sanjay :

I like G+, but like all of the non-techie guys. Friends and family are not there, they are in Facebook, so why would I spend my time in there alone? lol

Aug 7, 2011
10:19 am

Hi Shari,

Great idea to post the question on linkedin. The answers you received were great and I agree with almost all of it. I really like the potential of G+ and I’m sure there is more to come that we haven’t even thought about yet.

Thanks for Sharing!

Aug 7, 2011
8:25 pm
#37 Jim Talbott :

Hi Shari ~ I have received a Google+ invite but have been hesitant to leap in with both feet as it were. I really like that you posed the question to Linkedin and have enjoyed all of the thoughtful responses to your question. I can’t say that I am an internet geek but I am somewhat disillusioned with facebook. Nevertheless I think I have more of a reason after reading your blog post to tread carefully.

Aug 23, 2011
5:50 pm

Thank You Shari. I really like how you target this article. Sometimes it is easy for bloggers, marketers, and especially newbies to just jump around everything that comes online.

Being a consistent presence on only a few social networks like one, two, or three is more important than being everywhere but interacting nowhere!

Aug 24, 2011
9:08 pm
#39 Rob Benwell :

People just don’t want to start with the same thing all over again. FB and Twitter (and other networks) are ‘old’ now and people are satisfied with that, that’s one of the reasons they don’t want to mess with G+.

Author Aug 25, 2011
4:21 am
#40 Shari Weiss :

A challenge for many of us is to prioritize, i.e., not take on more than we can handle.

Author Aug 25, 2011
4:23 am
#41 Shari Weiss :

Well stated, Rob. However, it seems like many Geeks want to show their leadership and creativeness by helping grow Google + in ways the other sites cannot. Personally, I’m like you and am “satisfied” with what I now have.

Aug 26, 2011
3:31 pm

Even the basic 5 you recommend is more than most of us can really handle, if each is done well. That’s why Google+ will not just be “another” platform, it will replace something else. Not necessarily FB either. It’s simply that time does not allow for effective use of more than 2-3 platforms and still be able to do something productive.

Author Aug 26, 2011
7:42 pm
#43 Shari Weiss :

Richard, my own personal take is that it is not so much about “time” as it is about figuring out goals and planning strategies AND priorities to meet those goals.

Sep 1, 2011
6:42 pm
#44 Liz K :

Well, I signed up for G+ a month ago just to see how it works as I had seen a lot of hype about it online. I figured out since it by the big G one could not go wrong. One thing I have realized with social media sites, they are not one size fits all. One has to really pick a few that works for their business. It will drive you nuts if you tried to work around all of them. Maybe G+ will be the next big thing, but I just don’t see how they are going to replace fb.

Author Sep 5, 2011
1:33 am
#45 Shari Weiss :

Liz, the buzz certainly has died down, hasn’t it. Facebookers are a loyal bunch, for the most part.

Sep 9, 2011
10:52 pm
#46 Sabs :

I like some of the Google+ features such as circles, and it has a cleaner look than facebook. Now that we’re several weeks in, though, it looks like the growth rate is slowing. It’s going to be hard to sway people from facebook with its massive user base.

Author Sep 9, 2011
11:51 pm
#47 Shari Weiss :

“Sabs,” although Google Plus has not “crashed and burned” it does not seem to be setting the world afire in any really meaningful way. Maybe that’s why Google bought Zagat i.e., to generate some new buzz.

Sep 16, 2011
12:16 pm

After a couple of months using G+, I agree 100% with your final conclusion: Most of my friends who have moved to G+ are techies. Also, I would add (and this is a personal appreciation) that women don’t like G+ too much. Also, most of my female friends are “addicted” to Facebook games, and they won’t move to G+ in any way.

Author Sep 16, 2011
9:37 pm
#49 Shari Weiss :

“Addicted to Facebook games,” eh? Most of my business colleagues don’t understand this at all. Too bad, some of their best prospects could be found on Facebook games. I also understand that “gaming” is going to be really important in the future of marketing.

Sep 26, 2011
4:53 am

We’re just waiting for Google+ to start allowing businesses to join! Once it’s possible to create business profiles, we’ll be very happy! Think it’s going to be a great way to promote your company online, we’re looking forward to it.

Sep 27, 2011
2:39 am

Recently signed up at Google+. At first I was excited to have an account on Google+. Now, I don’t really know how to use it. I have no connections.

Sep 28, 2011
1:07 pm

Since Google pretty much controls everything when it comes to search results, then it would probably be wise to harness the power of Google+ pretty soon. This is Google’s 3rd attempt at a social media platform, so I doubt they will be giving up anytime soon, and will continue to chip away at Facebook’s user base. We are already seeing positive search engine results from people +1’ing our website.

Author Sep 28, 2011
1:43 pm
#53 Shari Weiss :

With all the changes Facebook is making, small business people will have lots of choices AFTER they figure out how to navigate the choppy waters.

Author Sep 28, 2011
1:47 pm
#54 Shari Weiss :

Allen, with (a) so many choices out there AND (b) Facebook making so many choices, it is definitely hard to get one’s hands around everything “new.”

Author Sep 28, 2011
1:49 pm
#55 Shari Weiss :

Andrew, you wouldn’t be interested in writing a Guest Post for this blog about how your company is using +1, would you?

Sep 30, 2011
2:43 pm

I’ve been invited to use Google+ during the geek wave. Tried it, didn’t really like it.

I use Twitter and LinkedIn and I will consider devoting more time to Google+ only if it proves to be valuable enough. I’m a bit tired of all the “Facebooks” out there.

Oct 5, 2011
6:17 pm

I’ve started using Google+ about a month back. But not as much as facebook. I still feel somehow fb is better than g+. The latest fb updates makes it even better and more intuitive.

Oct 6, 2011
1:35 am

Up to now I have been a Facebook user,but I do not like he changes they have made lately.I will definately move to Google+.Does anyone else feel the same way?

Oct 13, 2011
1:30 pm

Google+ is stuffed with features and I think its one of the best developments by Google but I don’t see how its going to overpower fb. Google no doubt is the top search engine but competing with fb or any other giant social networking site is a great challenge.

Oct 21, 2011
8:47 pm
#60 Joel :

The thing I like about Google+ is how simple it is. I just hope it will be useful.

Oct 28, 2011
3:17 am
#61 Alin :

It seems that slowly google takes over the internet. Although, not happened yet, sooner or later it will happen. Google + is already used by most blogs and serious industry websites, and I think is already a trend if not a must have among webmasters.

Oct 28, 2011
10:48 am
#62 Anne Perez :

It will take time but Google+ no doubt will be a great social network one day. As many people above have alluded to its important to decide on your marketing strategy and where are your target market before spending a lot of time and effort in one more social media channel. Without a strategy for social media you can spend hours doing basically nothing.

Oct 31, 2011
3:08 pm

google + have very simple look , i like your posting than you for this

Oct 31, 2011
8:13 pm
#64 coin buyer :

I also have an account on Google+ but I’m still trying to figure out how things work there…I have to admit though that I prefer to use other sites.

Nov 3, 2011
3:29 am
#65 crescele :

I have made an account before but never really visited it ever since. I am still using other social networking sites esp facebook. But I know that google+ will gain its full popularity anytime soon!

Nov 4, 2011
11:37 pm
#66 Clint Butler :

I was actually in the beta group for Google+, which really isn’t saying much since there were about 10 million people in the beta. I checked it out and found that there were many different aspects that were pretty cool. However, I don’t really think the world needed another social site. Google would have better served with just releasing Google Hangouts on its own, as well as the Google +1 button.

Nov 16, 2011
1:30 am

I have had my google+ account for a couple of months and it has been given me better results than facebook, why? I don’t know, the only thing that I know is that I have more friends, more contacts, and is easier when searching and adding people as well

Author Nov 16, 2011
12:58 pm
#68 Shari Weiss :

I’d love to know more about how you use Google Plus AND how you measure your success with it

Nov 16, 2011
7:50 pm

Rob, while I see what you’re saying about FB being familiar, it is about due for replacement. With the recent and ongoing bad press regarding information storage and manipulation, added to the fact that FB is essentially not that interesting a gadget, it’s days are numbered. With the public attention span getting shorter and shorter, it’s time to start looking around. For that reason, I think Google + is worth keeping an eye on, even if we don’t decamp en masse just yet.

Really interesting post, thought provoking. Thanks putting it up.

Nov 21, 2011
12:57 pm

Its interesting that Google+ is now allowing businesses to create pages on there for promotion. However, I think until the critial mass are on Google+ it will be difficult for it to beat Facebook. However, it is logical to think that Google will be using activity on there when looking at search engine rankings.

Nov 27, 2011
1:50 am
#71 David Mark :

I have been a Facebook user, but I do not like the changes they have made lately. I will definitely move to Google+. Does anyone else feel the same way?

Author Nov 29, 2011
5:27 pm
#72 Shari Weiss :

David, I actually hadn’t been using Facebook a lot, so the changes didn’t upset me, and now I plan to use the site more. Google + is still not catching my attention. Let me know exactly why you like it.

Nov 29, 2011
5:58 pm

I am really glad I found my way to your blog, I was in the not sure basket, but now I know in 2012 google+ is where I am going to be.


Dec 3, 2011
12:16 pm
#74 Prepper :

Google Search is the key way that any business gets found in the world nowadays. So logically they would try to deeply integrate Google+ information into Google search. I expect that integration to be much deeper than any “social” search integration with FB or Twitter. Thus I think it would be crazy for us not to have brand pages on Google+, if only as an insurance.

Dec 4, 2011
1:41 am

I eagerly awaited Google+ and it did live up to my expectations. The benefits of being part of it are tremendous. You’re right, if someone who does business isn’t in it, I would recommend for them to read this article so they will know why they should join Google+.

Author Dec 5, 2011
5:51 pm
#76 Shari Weiss :

Roy, I’m not certain I should have published your content — but I chose to so I could make one point.. . . that you must not have read my article because it was not “me” who recommended that business people need to be on Google Plus now,

Author Dec 5, 2011
5:54 pm
#77 Shari Weiss :

Prepper, yes, I would agree that being on Google Plus will no doubt boost your SEO

Dec 10, 2011
9:50 am
#78 Matthew :

What I am more concerned with is that we the public donot create another monster like Paypal. Google is already at the point where there command of the internet is vitually a monopoly. Now with the introduction of google plus to competing with face book would probably make them an established monopo. So I say to all you internet used to becareful that you make the right choice on who to support.

Dec 11, 2011
9:43 am
#79 John Stephen :

Well i think Google Search is the key way that any business gets found in the world nowadays. So logically they would try to deeply integrate Google+ information into Google search. I expect that integration to be much deeper than any “social” search integration with FB or Twitter.

Dec 11, 2011
5:47 pm
#80 Roberta Bailey :

I still feel somehow fb is better than g+. Google has been losing advertising revenue to Facebook so it’s launched a campaign and Google+ to “capture the wave”. I have been a Facebook user, but I do not like the changes they have made lately.

Dec 16, 2011
2:38 am


Great post. I do agree it would be wonderful if they come out with their iphone or BB app.
Thanks for the share.

Dec 17, 2011
7:03 am

I felt facebook is better than Google+. But to overcome the addiction of fb, I’m using G+ and twitter more nowadays than fb. G+ helps me a lot to avoid fb. After using G+, I like more now than fb:)

Dec 19, 2011
5:30 pm

Who’s using Google+ and why? Who should get on now and why? Who ought to wait?includes the information that i was looking for.

Dec 19, 2011
5:37 pm
#84 w3t :

i think all geeks are on google plus … all big names … :)
it should be social networking site

Dec 19, 2011
5:41 pm
#85 maybelline :

In the starting google plus is faster than fb … but now its working same as orkut …too slow

Dec 21, 2011
6:26 pm
#86 payday loan :

t’s like some of the Twitter alternatives that came out a few years back (ie Plurk). Technically, it is superior. Google+ has a better feature set, is easier to use than Facebook, and at least right now seems a little more ‘open’. But without a user base, it won’t matter.

Jan 17, 2012
12:55 pm

Thank You Shari
I just started using it I’m still in the learning stage
it can be very confusing, And there seems to be a lot of people using it, I’m still on the fence about it.

Jan 19, 2012
1:57 pm
#88 jony :

businesses in Google+ embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook.terrazzo flooring

Jan 20, 2012
2:49 pm

Ian i totally agree with you we are using it to but you seem to find there is very little of the public on there. It just seems to be business but then again Facebook started off with only university uses at first so we will just have to wait and see.

Jan 23, 2012
11:59 pm

Real food for thought, here, Shari.

I think Google + is worth the effort, but i think that effort needs to be measured at this point.

Certainly, one of the best reasons to get involved is the integration of Google + with the omnipresent Google Search.

Jan 24, 2012
10:20 pm

I have not been this excited and motivated by a post for quite some time! Keep up the great job. Keep on inspiring the people!

Jan 27, 2012
2:26 am
#92 Vineet Mehra :

Till the time Facebook is there, Google + will never be popular….. “As Simple as that”

Feb 6, 2012
3:48 pm
#93 Joey :

I agree with Vineet Mehra. Facebook is the leader and and Google are powerless.

Feb 10, 2012
9:49 am
#94 Doris :

I like it is that the people in my circles who are posting are really smart people..Thanks for sharing this post..

Feb 11, 2012
11:56 pm
#95 Matt Steffen :

I have always believed that Google wants a Facebook and Facebook wants a Google. Google is trying so hard to have a Facebook (Google+), and is almost BEGGING people to try it. God help Google when Facebook unveils a search engine. Game set and match! I run a New Jersey Marketing Company, interesting post!

Feb 15, 2012
11:17 pm
#96 Wei Nen :

Its gonna hard for google+ to compete with facebook.

Feb 22, 2012
9:36 am
#97 Cheryl Thomas :

Good post. I like G+, it has more features than FB and easier to use than FB. Thanks for sharing this post

Mar 13, 2012
9:08 am
#98 shikha sahu :

hello cliqe,

No comparision between google and facebook. I just wanna say that.

jessica wills

tucson wedding photographer

Mar 20, 2012
2:09 am

Good review. .I think I’ll wait a little longer till the dust settles. I view FB as a necessary evil so I’d love to see this work with Google. Thanks!

Mar 22, 2012
1:52 am
#100 Shfee :

Hi, I wish to thank you for all the good work you have done by compiling so much and putting all this info for freshers to this field like me to use.
great info keep rocking .

Apr 10, 2012
1:41 pm

To be honest, i haven’t tried Google+ yet. But, after what i have read here, it looks very interesting. I am a facebook fan but i do not like twitter.
I am pretty sure that Google will get feedback from its users (they always do that) and in a year or two it will be the leading social network.

Apr 10, 2012
4:56 pm
#102 Marcus :

Very useful information , especially for some one like me who is venturing into blog posting.

Apr 26, 2012
2:23 am

I have a Google+ account but I have not really spent time to learn about it and how to use its other features. Based from what I read on this post, it seems like a good alternative to FB.

Apr 30, 2012
4:11 am
#104 David Guetta :

I have also G+ account.And i like this because in this we change our snap like Photoshop.

Draw Something Cheats

Apr 30, 2012
8:58 am

Have to agree with Leora here, i think google+ is very useful for marketers, it gives you your own unique and personal circle of people who when you post a relevant comment of what is going on with you/your business people are more then likely going to be interested in what you have to say, instead of generic posts to the public.

May 2, 2012
5:30 pm

Google+ is getting more fans slowly.. Google is winning all market and i am sure they will not allow Google+ to shutdown for any reason.

May 21, 2012
7:19 pm
#107 Earn Days :

Maybe the question is not who should get on Google Plus, but rather who should get off! It usually takes browsing to page two in order to get to the better comments.

Jun 4, 2012
8:31 am
#108 Carey Jordan :

I’ve been using it a fair amount. The only problem: They’ve got to reach critical mass before non-marketers care about it. And marketers won’t really care about it until the non-marketers do.

Jun 6, 2012
3:24 am
#109 alex :

I think the biggest appeal to g+ is the whole lack of meaningless information overload. And the stupid information for that matter. Which is most probably thanks to the lack of people participating in it. I really like it so far.

Jun 11, 2012
11:17 pm
#110 Taylor :

I’ve been putting off signing up to Google + for a while but with the recent change in Google local, I’m gonna have give in. I love rating restaurants and whatnot but it looks like you need a Google + account to do that now.

Jun 22, 2012
3:18 am
#111 highcloud12 :

Please do not underestimate the things that we see now in this world. Google is not a search engine any longer. It is HUGE MONOPOLY that grows like a lightning, it won’t stop till the entire Internet is… Google. Too much money is there, too much. More than in most of highly developed countries. So, it will be a norm for Future Google to control economy and politics of vast areas of this planet, to control lives of billions of people. Well, Google does it RIGHT NOW. We are all slaves of Google, we DEPEND ON its ranks and indexes. Google changes some scripts of its bots and WHAT HAPPENS then? Fear! We all TREMBLE in fear. We can loose our money, job, and consequently, families, houses, businesses… everything. Because Google can make us rich and it is able to push us into the hole of poverty. And it is just the very beginning. The positive side is globalization. Yes, it IS positive. If there are no borders, there are no extra expenses on wars and armies, on millions of bureaucrats of customs, etc. An open world is much cheaper to its citizens than a world of 200 separated territories. And the risk of wars is minimum. That is good. All the rest is totally bad and wrong. But we are nobody to decide. Google is. It will decide how to keep us on the surface, how to treat us. That is the REAL future we are witnessing the dawn of.

Jun 25, 2012
12:18 am
#112 maryembatool :

I joined Google+, because it is the giant search engine. I figure I will be left behind if I didn’t join. I haven’t used it much, but plan to at least play around with it.

Jun 27, 2012
8:00 am
#113 Dany :

I like Google Plus, a little more than Facebook but it still has problem with post images preload. Also it seems it helps the ranking.

I think everybody that have a site should have facebook, twitter, google plus + youtube page and widgets. They help on building stable fans for traffic and on SEO.

Jul 4, 2012
6:32 am
#114 Jason Krueger :

When you think Google+ as a social networking platform only than it surely has to go a long way, so that we can say that it really is able to compete with facebook, which has a great design, fantastic UI, and lot’s of features but when you think Google+ i terms of your business needs than it surely has lots to offer.Features like Hangout, Google Reader and Circles and Google Drive will make lots of things easier.Also Google Search Results also shows Google+’s in top search results, So It’s really important for businesses.

Jul 14, 2012
6:08 pm

I have also G+ account.And i like this because in this we change our snap like Photoshop.

Jul 27, 2012
10:46 pm

I’ve been using +1 service to promote my blog since many days and guess what, it perfectly worked for me in social promoting :)
by the way nice and informative post..luved it

Aug 1, 2012
12:45 am
#117 milad :

i do agree . google recently has added +1 impacts on search queries on its webmaster tools. which means you should use it for blogging. thanks for great article

Aug 16, 2012
7:14 am
#118 Tomasz :

Spot on with this write-up, I truly suppose this website wants way more consideration. I’ll probably be again to read way more, thanks for that info.
Tomasz recently posted rar password unlocker

Sep 12, 2012
5:42 am

I think google+ is a great social platform both for marketers and non-marketers. Plus, it has great features.

Sep 13, 2012
7:50 am
#120 Trav :

I don’t think there’s any doubt that if Google is serious about getting further embedded into social media that they will be anything short of hugely successful. They have importance and finances which equate to staying power in attacking whatever objective they desire.

Sep 14, 2012
2:04 am

Google+ contains a lot of good features that makes sharing easier. However, if you aim to reach a wider range of audience, Facebook remains as the leading social networking site.

Sep 16, 2012
8:35 pm

I just think that google plus is nothing more than a google answer to facebook, however it is necessary to have a google plus account because goole use this as part of their algorithm as i know.

Sep 18, 2012
2:30 pm

I am presently in google+. Though it contains very useful features that can be employed in marketing your products or brand. However, the only downside that I can see in this network is that it is saturated with marketers. Normal users are not very active in participating in this platform.

Sep 26, 2012
7:17 pm

Howdy superb blog! Does running a blog like this require a
massive amount work? I’ve virtually no expertise in programming however I was hoping to start my own blog in the near future. Anyways, should you have any recommendations or tips for new blog owners please share. I know this is off topic however I simply wanted to ask. Thanks a lot!

Oct 1, 2012
10:09 am

I joined google plus and really enjoyed using. It has a lot of nice features. However, from a marketer’s perspective I cannot say that it a great platform for reaching out a wider range of audience because most of the people I stumble into google+ are marketers and business owners like me. Well, maybe this can be great for b2b marketing.

Oct 11, 2012
4:32 am

I’m using Google+ quite a lot now, although at the moment I’m not totally sure why or what I get out of it! Something to persevere with though I think, I do notice more and more customers and contacts signing up.

Oct 11, 2012
8:21 am
#127 carey ken :

It’s like some of the Twitter alternatives that came out a few years back (ie Plurk). Technically, it is superior.

Oct 11, 2012
9:07 am

and at least right now seems a little more ‘open’. But without a user base, it won’t matter.

Oct 14, 2012
1:10 pm

Google is the search engine out there and important for every internet business so i think one should try to use every possible angle to rank high. Problem with google + is, that it does not have a big active user mass, probably the most accounts are from marketers.

Oct 15, 2012
4:42 am
#130 Jean Velez :

Till now I change the Google + to facebook.

Oct 15, 2012
4:44 am
#131 laptop akku :

I disagree with what Ian wrote about it not mattering to marketers – Google is the most powerful search engine out there. I totally agree with u.

Oct 23, 2012
1:52 am

Google+ has a lot of features which can be helpful for marketers. This is helpful to widen up the connections and in stretching out the angles for customers. However the number of users is less than the users of Facabook and people may find much easy access to market as they use Facebook.

Oct 26, 2012
11:03 pm

Google plus can has a lot of useful features and has the advantage for marketers. This may not have the same number of users like Fb or Twitter but you could work to invite friend or colleagues to use this and make connections.

Oct 29, 2012
5:01 am
#134 Joe Clark :

Hi Shari

I must say that Google+ is the future of SEO! Google is tweaking it in a way which is attracting webmasters to get into Google+ and have some +1s for their blog posts.

I have some big hopes with Google+. :-)

Nov 13, 2012
8:23 am
#135 Sonny :

I like the fact that your friends +1 of your business page on Google+ can influence SEO for their friend circles. For that fact alone i think its worth it for every business to be on Google+

Nov 16, 2012
10:43 am
#136 Andrei :

I use it just to promote the business. It’s good for SEO as it comes for google social platform but that’s about it. There is not such interaction on FB (even if I have 3 times +1 than likes on FB) so it’s pretty quiet, not a lot to do on it…Maybe later, in a couple of years, it will become better as more and more people join, but for now, that’s about it from my point of view…

Nov 22, 2012
5:53 pm
#137 Nadeem :

I think that the SEO properties of google+ is being over emphasized. People make it sound as if once you have google plus, then your SEO issues are half solved but it is barely scratched.

Jan 3, 2013
1:22 am

Google+ is definitely a good place to promote your business online, or do some other stuff as well. Hangout is the best and unique (yet) thing about Google+. I really hope, some more people start using it now.

Jan 8, 2013
10:56 pm
#139 Lucy Dark :

Good article. Everyone uses Facebook, but Google+ can be effective as well if used right.

Jan 13, 2013
2:01 pm

I´m total newbie to whole social media thing. I have to say that I have underestimate power of social signals when it comes to promoting your content on the web. But now I share my posts on google plus, facebook, twitter and pinterest as well.

Jan 26, 2013
7:51 am

I have a personal account on Google+ however I just created one for my companies as I could really see the value of it based on articles like these that are enumerating how business owners can benefit from it. It won’t really take that much time to create one so I highly suggest everyone to do the same.

Feb 6, 2013
4:48 am
#142 christina :

Nice tips shari.Really nice post..I like it and your post is very helpful for new blogger

Feb 11, 2013
1:10 pm

Google + is the way forward for bloggers. Because Google as a search engine gives priority to those who use its social network!

Feb 14, 2013
6:30 am

I really think that Google+ is going to continue to influence SEO moving forward. With Google being the number one Search Engine, businesses and service providers just can’t ignore their social media site.

Mar 24, 2013
6:12 am
#145 Daniel :

I think it’s important to build credibility before offering our products to them to gain the trust of others. Because trust is the essence of sales success..
Nice post..

Apr 27, 2013
11:18 am
#146 Darek Kargul :

I think Google+ is a great place to promote your business even though I’m not using it. But Google+ is owned by Google so obviously it has the advantages to help SEO users to get their business rankings.

May 2, 2013
2:52 am
#147 Pitt Goumas :

Google+ is good but it can never compete with other social networks we have like Twitter and Facebook.

May 14, 2013
7:18 am
#148 Lavindra :

I think that the SEO properties of google+ is being over stressed

May 15, 2013
2:07 am

Google+ for business has continued to be a growth market for businesses and for search engine optimization.
Google+ has definitely succeeded where their previous attempts at harnessing social media have failed. Remember Google Buzz or Google Wave?
Google Plus reached 100 million users faster than Facebook (which took what, four years?) and Twitter it took even longer to eclipse 100 million. Google may have finally created the social network they were hoping for.

Jun 16, 2013
1:54 pm
#150 Ben Edgson :

I signed up for google+ for google authorship to my site, I think it’s going to draw me in to use it soon. Still not really posted to it :)

Jan 17, 2014
1:08 pm
#151 michael :

I find it pretty good for SEO. Since I have a fair amount of subscribers on my YouTube channel where I mainly promote my business. My YouTube, Google+ and website are all linked through authorship. It works well for me overall.

Jan 26, 2014
7:09 am
#152 Steph Riggs :

The social media marketing experts are considering G+ as the top social media for future which will have great values for your business to increase the scope of its customers and profit. That’s why its time to get registered on G+ and update your customers and millions of people whats going on in your industry. By the way its pretty good to read your post about Google+ benefits for business and providing a solid reason to use it.

Feb 4, 2014
9:52 am
#153 Matt :

Thanks for the insight. I finally came around and created a Google+ account and found that it has increased my connections and buzz around my business. I think everyone should consider getting on to it (even those who don’t use Facebook).

Mar 14, 2014
11:53 am
#154 Jb :

More and more people are leaning towards Google+ as they implement new technology and new product which will enhance the user experience.

Apr 25, 2014
5:17 am
#155 Sagar :

Nice and informative post

Social media has become one of the important platform for online marketing. Google+ has become on of the best social networking sites.

Exceptionally pleasant review about Google+ I truly like that you have given others a chance to express their ideas. I only began with Google+. Not certain what to consider it yet be that as it may, we’ll see. I acknowledge articles like this to better comprehend the pros and cons. I figure that is exactly how things go in web promoting. I’ll anticipate seeing where Google+ will go.

Great post i hope this post would help many people especially beginners .

Thank you for sharing.

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