8 Ways to Generate Sales from your Website

Filed in Social Media Marketing 52 comments

Patrick Schwerdtfeger 978x1024 8 Ways to Generate Sales from your Website

“Unfortunately the vast majority of websites do not do a good job converting visitors into paying customers. The key is to plan strategically BEFORE designing your website.” — Patrick Schwerdtfeger

Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. His programs consistently get strong reviews and leave attendees burning to put their new strategies to work.

I first met Patrick when he discussed social media basics to a group 0f 70+ San Francisco Bay area consultants. He was so popular the group invited him to return to talk about How to Win Social Media Victories. You can view videos from both those talks by clicking on the links.

Patrick’s easy-to-read and implement strategies have been outlined in his book WebifyYour Business Internet Marketing Secrets for the Self-Employed in which one chapter offers an 8-step action plan for using your website more effectively.

Here is your 8-step Website Action Plan

1. Understand that your website is your Sales Department.

2. Generating website traffic is Marketing.

3. Think about first-time visitors to your site.

4. Identify exactly what you want them to do.

5. Answer the following three questions for your site visitors in five seconds.

6. Why am I here? Tell them what you do.

7. Where do I look? Offer a few clear choices.

8. What do I do? Tell them what to do next.

Think about all the steps BEFORE you start building your website. It’s a lot easier to build a new site than fix an old broken one.

FURTHER READING:

Simple Answers to Six Basic Social Media Questions

PatrickSchwerdtfeger: Author and Speaker

What’s the Future of Social Media: How many of these FAQ’s can you answer?

 

Website Designers in Demand even with the ease of blogging software

 

Business will rebound when firms learn new marketing resources

10 more easy ways to improve your website

 

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Posted by Shari Weiss   @   19 June 2011
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Comments
Jun 20, 2011
1:38 pm

Enjoyed your article – short and to the point. Great advice!

Author Jun 20, 2011
2:08 pm

Marquita, are there any of those steps that are particularly meaningful to you — or that you have had experience with?

Jun 21, 2011
9:27 am

Hi Shari!

Amazingly simple and a compelling action plan kind of article here!

I think this is exactly what the vast majority people fail to address, and by the time their site’s up, they’re already thick in the action to do much about the original strategy of having it in the first place.

Strategic planning would involve everything from the demographics to the psychology of visitors, which would be pretty intimidating for newbies.

Fortunately, we’ve got Patrick!

Yasser

Jun 22, 2011
10:36 am
#4 carolyn conner- redmond :

Is it true everytime you click on a website the person who owns it makes a profit? If so, how much of a profit?

Jun 22, 2011
10:46 am
#5 Dana Whitfield :

I liked this article, it wasn’t on going and straight to the point. I never really grasped the concept of how people convert their websites from visitors to customers but this article gave a lot of insight on how they do it.

Author Jun 22, 2011
10:48 am

WOW, Carolyn, I for one wish that were the case!
That doesn’t work for me, but it certainly works for some people who have a lot of readership traffic and publish advertisements on their sites.

Jul 4, 2011
9:32 pm

good post, a good guide for those who are just starting up their sites. Brief yet concise.

Thanks for this.

Jul 6, 2011
1:23 pm

Hi Shari,

Really great info and advice there!
Action plans are what everyone is looking for and this is simple and effective.

Thanks,
Kevin

Jul 19, 2011
6:35 pm

I like the point about identifying exactly what you want visitors to do. In my case, I want them to sign up for my list so that I can continue to build a relationship with them. Providing value and building relationships – that’s the objective.

Author Jul 20, 2011
12:18 pm
#10 Shari Weiss :

Yes, Eldon, your comment reminds me of a favorite quote from Ralph Waldo Emerson: “We are all looking for someone to tell us what to do.”

Aug 17, 2011
4:58 pm

Yes, that is some great advice. People need to learn how to get a really good call-to-action on their web sites to increase their conversion to sales. Maybe adding a video to the web page telling the visitor what they can do in order to help them along. I’ve done that with a few of our web pages to hold the person’s hand so they can figure out what to do and follow by example.

Author Aug 19, 2011
9:52 pm
#12 Shari Weiss :

Robert, you’ve hit the nail on the head! Videos are the NEXT BIG THING, Really Big Thing!!!!

Aug 25, 2011
3:07 pm

Hey Shari,

I love Patrick’s three questions; Why am I here? Where do I look? What do I do next?

I notice that on a lot of sites that I visit I don’t get a clear picture of what the author of the site is trying to accomplish.

Keeping these three questions in mind when building your “Sales Department” both the website owner and the reader will benefit greatly.

I may have to return to watch Patrick’s videos as well!

Thanks for sharing Shari,

Kevin

Author Aug 26, 2011
7:41 pm
#14 Shari Weiss :

Questions, i.e., the right questions help us in so many ways. And the great thing about sharing questions like these is that we can think how these particular issues may work into our personal, individual or company strategies.

Aug 31, 2011
11:11 am

Right on man this article hits all the key points what you need to do to bring is customers in this electronic age! its all about finding your customers needs first by researching through social networking and then tailoring your message to there needs.

Author Aug 31, 2011
6:57 pm
#16 Shari Weiss :

Isn’t it amazing that the word research has lost the stigma we all gave it back in high school and college.

Oct 3, 2011
9:10 am
#17 Theuns :

Hi Shari

Thanks fot this good info.

It does make a lot of sens I Need to look at the videos you are talking about it is always good to learn from people that know the how to’s.

Make it a great day.

Regards
Theuns

Author Oct 5, 2011
12:26 pm
#18 Shari Weiss :

That’s one of the reasons for tribes like ours — to continue learning from one another!!

Oct 15, 2011
2:29 pm

Whatever our profession its really important to plan well our strategies so that we can execute our goals in perfection. Running a website, I feel, is like running a business since bloggers plans different types of methods to attract readers.

Oct 21, 2011
9:02 pm
#20 Joel :

Researching and planning everything out is so important.
When I researched the most used keywords for my niche and products, it increased my sales and traffic almost straight away.

Thanks for this article.

Nov 21, 2011
1:04 pm

I completely agree that its important to make sure that everything is planned before building a site as it can be a lot of work and expense trying to fix a site that isn’t optimised for example. Many people do not realise the importance of planning these things in advance.

Dec 1, 2011
10:50 am

Researching about what people look for is so important. People tend to get lazy in that department but it can only help you in the long run. Thanks for the advice! Simple and to the point :0)

Dec 12, 2011
12:03 am
#23 Eugenia Day :

That’s one of the reasons for tribes like ours — to continue learning from one another!! Right on man this article hits all the key points what you need to do to bring is customers in this electronic age! Amazingly simple and a compelling action plan kind of article here!

Dec 13, 2011
1:19 pm

Shari,
I love Patrick’s questions. I am in the process of building multiple sales pages and just answering those questions help to convert my prospects.

Dec 16, 2011
7:25 am

Hey,

What an informative article there. Great way of putting down some important points, great suggestion there.
Thank you for an amazing share.

Dec 19, 2011
7:15 pm
#26 ivy :

gosh, has not considered this matter before with my website.

Jan 19, 2012
2:54 pm
#27 Alison :

Carolyn
it’s true some sites can make a lots of cash from people clicking on them but most make a few bucks (if that) a day. The secret is having lots and lots of these sites making a few bucks a day. When I’m not working at DateGinger I run a bunch of information sites, like medical information, recipes, home improvements and so on and each site makes between £1 and £10 a day in clicks. There are people that make way more.

Feb 16, 2012
4:50 am

Great tips! but for me, being aware on what’s your purpose in building up a website could lead to an easier way to profit out of it. Google adsense is the fastest and easiest way to make money but getting sales depends on the traffic and quality of the content you offer to the visitors.

Mar 11, 2012
10:57 pm

Hi Shari! Thanks for this useful steps. It gave my sales strategy a direction. However, any thought about the returning visitors? New visitors are easily bait. But the satisfaction of the returning visitors is a different story.

Mar 19, 2012
4:49 pm

Great Post! This is a great action plan. I think it gives the bigger picture for a web based business and indeed sometimes its just easier to start over with a new website and get things right. Thanks for sharing.

Mar 20, 2012
12:22 pm
#31 Henry G :

I’ve always struggled coming up with a solid case for social media marketing. I’m huge on testing and I just don’t see consistent results. I’m not saying it can’t be done. I just know I need to do a lot more research and work in this area for myself, because I don’t see it going away any time soon.

Mar 28, 2012
3:02 am

Having a website is such a relief and great help in terms of business and getting potential client. Social media plays a big role as well as LinkedIn. Thanks for the important tips to consider.

Apr 14, 2012
9:01 am

Really good. One tip someone gave me is to put a kid in front of the web site and see if they can find their way around easily. If they get confused, you need to clean it up.

May 15, 2012
4:40 am

This is a nice 8 step plan to generate sales. I feel that sometimes when we get traffic and we don’t get sales, we should do some testing and tweaking to find a way that works. :-)

May 18, 2012
9:42 am
#35 nikki hill :

Very funny! I 100% agree that your site is your sales Department and you need to put up a good store that is entertaining,good products and easy to but.

Jul 26, 2012
1:39 am

That is so true that it is simple but the fact is “lot of people avoid doing what is necessary!”. You have to work on lead generation every day in order to keep the flow of leads constant.

Aug 5, 2012
12:42 am
#37 milad :

Sure generating traffic is marketing . but how ? how can i do that ? Seo ? it will take 6 month to learn . . thanks for sharing

Sep 11, 2012
11:32 pm
#38 Maximo@CFNM :

Good day! Do you know if they make any plugins to protect against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on.
Any suggestions?

Sep 16, 2012
5:52 pm

Thanks for the article. I am attempting to start up a proofreading website myself but I didn’t know how much SEO was required. This is very useful.

Sep 22, 2012
1:21 am

Hi Shari,

Great, solid set of tips there!
I think, to make sales we should include a Powerful Marketing Word to tell the visitor to call-to-action like “At this price, This offer is only available until 30 Sept!!”. This course will encourage visitors to buy. :D

Oct 2, 2012
12:25 am

#6 is my favorite! One of my clients has the largest business of its type in the state. When we started Internet marketing for them there was nothing at all on their home page that said what they do and the name of their company was no help there either. It took a year, yes a full year, to get them to add copy to their home page about what they do. Before that we were able to get them ranking #1 (from no ranking at all) for their main keyword but I really think their bounce rate could have been better if it hit you in the face on their home page about what they actually do.

Oct 4, 2012
8:54 am
#42 bikes :

Hi Shari! Thanks for this useful steps. It gave my sales strategy a direction. However, any thought about the returning visitors? New visitors are easily bait. But the satisfaction of the returning visitors is a different story.

Oct 10, 2012
12:52 am

Having a solid online marketing plan is crucial in getting more website traffic that will eventually turn to lead and sales.

Oct 11, 2012
4:16 am

Website is crucial in increasing your business’ sales today. In order for you to create higher sales, it is crucial that you create a sound marketing plan. Promoting your website across the web is very important in attracting the awareness of your target audience.

Oct 14, 2012
1:21 am

It is not enough that you just launched a website only for the sake of having a website. As a prudent business owner, you need to understand the ultimate use of website to the success of your business.

Oct 20, 2012
6:54 pm

2. Generate website traffic:

–we all wish it was that easy, but action plan is better than no plan and taking action is the thing that separates the doers from the fakers.

Oct 21, 2012
2:28 pm
#47 Jason :

I’d add a more concrete example to this list: split testing. You will NEVER get it right the first time, and for maximizing the number of conversions or sales on your website you really should consider trying a few variations of your sales pitch.

Oct 27, 2012
1:55 am

Launching a website is not as easy as having and operating an social media account. Thanks for the tips, it added up to my knowledge. The content of website is very important so that people would like to keep visiting it and get information from it.

Dec 22, 2012
10:10 am

Certainly you are right, probably about 90% of Internet marketers have troubles with making money from websites or blogs. Actually with websites it is much easier that with blogs, but I think the offline business principles apply successfully for online business.

Feb 14, 2013
6:45 am

It takes so much time to build a good website, but your important points on number 6, 7, and 8 are really crucial. If you finally get someone to land on your page, you have to make sure they questions of, Why am I here, Where do I look, and What do I do are all answered easily and effectively. Thank you Patrick.

May 2, 2013
3:00 am
#51 Pitt Goumas :

I agree with the writer from personal experience. A lot easier to make a new site than fix an old one.
Great post! Thanks for sharing!

May 13, 2013
2:03 am
#52 Melisa :

I think google+ is a great social platform both for marketers and non-markers. Plus, it has great features.

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