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28 February 2011

So you want to GET STARTED in Social Media? Here are 7 Steps:

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In honor of the new students beginning a 12-session Social Media Basics course with me, here is an article with information on What to Do First: This post is designed for those of you who .. a – Understand that there is a New Normal. and/or b -Have profiles on one or more social media […]

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25 February 2011

Is the New Technology the END of Marketing? Just ask Owen

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“In a world that is moving from PC-centric to a world completely mobile, it’s hard to keep up,” wrote Owen Greaves in a recent post. Owen is a Futurist, who loves making this paradigm shift less painful when it comes to media and commerce on the Internet. While many people may say that the world’s […]

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5 February 2011

How NO INTERNET is Re-Defining the News

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The beauty of our Social Media Revolution is that every one of us can become a publisher . . . and spread our opinions, insights, and wisdom. Though we’ve only had two weeks of classwork for the online Social Media for Journalist course, several of the students have shown their passion, intelligence, and leadership in […]

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21 January 2011

What’s one difference between a blogger and a journalist?

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Bloggers do like I’m doing right now — write my thoughts just after they come to me. Journalists research . . . and then write. OK, now that we got my “answer” to the title question out of the way without any introductory fanfare, let’s chat for a moment about the context of this post: […]

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18 January 2011

What should you talk about at a networking event? [Briefly Stated]

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The next time you have the opportunity to meet and mingle with “strangers,” why not come prepared.  Plan to ask questions, not sell anything. In today’s business world where selling is being replaced with engagement, your best bet is to find new clients through genuine conversation. Ivan Misner, founder and chairman of BNI, the world’s […]

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15 January 2011

Do you have an ONLINE PRESENCE or merely a website?

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The terms web (or online) presence and website are often used interchangeably but they are very far from being the same thing. Web presence is the collective existence online of a company or individual. A website is one example. So began an excellent article by my blogger colleague Michael Cohn, who serves clients by building […]

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2 January 2011

Social Media Resolutions: a Checklist for Newbies

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Many of my friends and business acquaintances are coming around to recognizing the inevitability of “The Social Network” as key to their future business success. Whether it’s the Facebook movie and Mark Zuckerberg as Time’s 2010 Man of the Year or the predictions of everything going mobile, the time to Get Connected is NOW. So […]

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28 December 2010

Make IT Happen in 2011 — Eleven for ’11: Tips, lessons & predictions from end-of-2010 blogs

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Just in case you are preparing your New Year’s Resolutions, you might want to check out predictions and suggestions for 2011 in these Eleven blog posts: 1) http://yhoo.it/igHzCA Predictions for small business: paring down to the essential social media platforms based on proven successes and strong metrics; corporate blogging; more cloud computing 2) http://celestinechua.com/blog/healthy-living Ok, we’ll […]

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25 December 2010

To YELP or not to YELP? What’s your stance? Maybe you should change your mind . . . or not

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How do you feel about Yelp? Inquiring minds want to know. I asked that question all over the Net — on Twitter, Facebook, LinkedIn, and even Yelp itself. And I got an earful PLUS a hilarious discussion on the Yelp TALK feature. [Check it out, especially the “goggle” chat. If you are not now a […]

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23 December 2010

Twitter is like a Text Message to the World, Free Social Media Monitoring Tools & other SM Marketing insights [Briefly stated]

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STATS on Social Media Marketing — from Hubspot slide show 90 Trillion emails sent in 2009 500 million active Facebook users 126 million blogs 10+ billion Tweets sent on Twitter since 2006 2 billion videos are streamed each day on YouTube Social Media Marketing: enables others to advocate for your business through compelling content Social […]

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21 December 2010

Do you want to be an A-List Influencer?

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A year and a half ago I met Steve Rubel at a panel discussion I blogged about: Beyond the Hype – Roadmap for Social Media’s Future. Steve is the Director of Insights for Edelman Digital, a division of Edelman, the world’s largest independent PR firm — Steve is very, very influential. He was considered an A-List Blogger […]

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20 December 2010

Ask 14 Questions for Success in 2011 [Briefly stated]

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Here’s some help to start planning for 2011 — from an article by Social Media Consultant Pam Moore, who regularly publishes great information on her Marketing Nut blog. Pam defines a Business Model: A business model describes the rationale of how an organization creates, delivers, and captures value – economic, social, or other forms of value. She lists 10 […]

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