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18 January 2011

What should you talk about at a networking event? [Briefly Stated]

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The next time you have the opportunity to meet and mingle with “strangers,” why not come prepared.  Plan to ask questions, not sell anything. In today’s business world where selling is being replaced with engagement, your best bet is to find new clients through genuine conversation. Ivan Misner, founder and chairman of BNI, the world’s […]

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15 January 2011

Do you have an ONLINE PRESENCE or merely a website?

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The terms web (or online) presence and website are often used interchangeably but they are very far from being the same thing. Web presence is the collective existence online of a company or individual. A website is one example. So began an excellent article by my blogger colleague Michael Cohn, who serves clients by building […]

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2 January 2011

Social Media Resolutions: a Checklist for Newbies

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Many of my friends and business acquaintances are coming around to recognizing the inevitability of “The Social Network” as key to their future business success. Whether it’s the Facebook movie and Mark Zuckerberg as Time’s 2010 Man of the Year or the predictions of everything going mobile, the time to Get Connected is NOW. So […]

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28 December 2010

Make IT Happen in 2011 — Eleven for ’11: Tips, lessons & predictions from end-of-2010 blogs

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Just in case you are preparing your New Year’s Resolutions, you might want to check out predictions and suggestions for 2011 in these Eleven blog posts: 1) http://yhoo.it/igHzCA Predictions for small business: paring down to the essential social media platforms based on proven successes and strong metrics; corporate blogging; more cloud computing 2) http://celestinechua.com/blog/healthy-living Ok, we’ll […]

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25 December 2010

To YELP or not to YELP? What’s your stance? Maybe you should change your mind . . . or not

Post Thumbnail of To YELP or not to YELP? What’s your stance? Maybe you should change your mind . . . or not

How do you feel about Yelp? Inquiring minds want to know. I asked that question all over the Net — on Twitter, Facebook, LinkedIn, and even Yelp itself. And I got an earful PLUS a hilarious discussion on the Yelp TALK feature. [Check it out, especially the “goggle” chat. If you are not now a […]

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23 December 2010

Twitter is like a Text Message to the World, Free Social Media Monitoring Tools & other SM Marketing insights [Briefly stated]

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STATS on Social Media Marketing — from Hubspot slide show 90 Trillion emails sent in 2009 500 million active Facebook users 126 million blogs 10+ billion Tweets sent on Twitter since 2006 2 billion videos are streamed each day on YouTube Social Media Marketing: enables others to advocate for your business through compelling content Social […]

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21 December 2010

Do you want to be an A-List Influencer?

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A year and a half ago I met Steve Rubel at a panel discussion I blogged about: Beyond the Hype – Roadmap for Social Media’s Future. Steve is the Director of Insights for Edelman Digital, a division of Edelman, the world’s largest independent PR firm — Steve is very, very influential. He was considered an A-List Blogger […]

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20 December 2010

Ask 14 Questions for Success in 2011 [Briefly stated]

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Here’s some help to start planning for 2011 — from an article by Social Media Consultant Pam Moore, who regularly publishes great information on her Marketing Nut blog. Pam defines a Business Model: A business model describes the rationale of how an organization creates, delivers, and captures value – economic, social, or other forms of value. She lists 10 […]

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16 December 2010

Brands are “failing” to engage properly online . . . and you should forget about geo-location: LeWeb conference highlights

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When Parisian student Cyril Renaud spent a year “abroad,” we at San Francisco State University were fortunate that he enrolled in one of my marketing classes early in 2009 —  both he and I were just beginning our immersion into All Things Social Media. Cyril is now an international business student at  The American Business […]

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14 December 2010

Why do people read blogs? To find personal opinions and insights on topics they care about

Post Thumbnail of Why do people read blogs? To find personal opinions and insights on topics they care about

When deciding if you, too, should become a blogger, then tons of questions come to mind — and one of the first should be “Why do people read blogs?” After all, if you are going to spend time and energy writing on the Global Whiteboard, you do want readers. So your blog plan needs to […]

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10 December 2010

What Social Media “Myths” would you uncover or debate? [briefly stated]

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4 Social Media Myths that fooled Marketers ARTICLE HIGHLIGHTS: Articles declaring that “email is dead” overlooked data regarding mobile email Some consumers are more likely to buy if they “like” that brand, but that brand loyalty doesn’t necessarily translate to ROI Don’t worry about who quits Twitter — it might not be relevant MY COMMENT: […]

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6 December 2010

10 Lessons I learned about blogging from writing my first 6-part series: Saying NO to New Business

Post Thumbnail of 10 Lessons I learned about blogging from writing my first 6-part series: Saying NO to New Business

Writing my first 6-part series on this blog was like doing lab work for a college class. Post #1: Saying NO to a prospective client may be the Best Business Move Post #2: Avoid future problems by saying NO Now Post #3: Investigate client/project before saying Yes — or making it a NO. Post #4: Three main reasons to […]

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