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28 December 2010

Make IT Happen in 2011 — Eleven for ’11: Tips, lessons & predictions from end-of-2010 blogs

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Just in case you are preparing your New Year’s Resolutions, you might want to check out predictions and suggestions for 2011 in these Eleven blog posts: 1) http://yhoo.it/igHzCA Predictions for small business: paring down to the essential social media platforms based on proven successes and strong metrics; corporate blogging; more cloud computing 2) http://celestinechua.com/blog/healthy-living Ok, we’ll […]

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25 December 2010

To YELP or not to YELP? What’s your stance? Maybe you should change your mind . . . or not

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How do you feel about Yelp? Inquiring minds want to know. I asked that question all over the Net — on Twitter, Facebook, LinkedIn, and even Yelp itself. And I got an earful PLUS a hilarious discussion on the Yelp TALK feature. [Check it out, especially the “goggle” chat. If you are not now a […]

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23 December 2010

Twitter is like a Text Message to the World, Free Social Media Monitoring Tools & other SM Marketing insights [Briefly stated]

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STATS on Social Media Marketing — from Hubspot slide show 90 Trillion emails sent in 2009 500 million active Facebook users 126 million blogs 10+ billion Tweets sent on Twitter since 2006 2 billion videos are streamed each day on YouTube Social Media Marketing: enables others to advocate for your business through compelling content Social […]

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21 December 2010

Do you want to be an A-List Influencer?

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A year and a half ago I met Steve Rubel at a panel discussion I blogged about: Beyond the Hype – Roadmap for Social Media’s Future. Steve is the Director of Insights for Edelman Digital, a division of Edelman, the world’s largest independent PR firm — Steve is very, very influential. He was considered an A-List Blogger […]

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20 December 2010

Ask 14 Questions for Success in 2011 [Briefly stated]

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Here’s some help to start planning for 2011 — from an article by Social Media Consultant Pam Moore, who regularly publishes great information on her Marketing Nut blog. Pam defines a Business Model: A business model describes the rationale of how an organization creates, delivers, and captures value – economic, social, or other forms of value. She lists 10 […]

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16 December 2010

Brands are “failing” to engage properly online . . . and you should forget about geo-location: LeWeb conference highlights

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When Parisian student Cyril Renaud spent a year “abroad,” we at San Francisco State University were fortunate that he enrolled in one of my marketing classes early in 2009 —  both he and I were just beginning our immersion into All Things Social Media. Cyril is now an international business student at  The American Business […]

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14 December 2010

Why do people read blogs? To find personal opinions and insights on topics they care about

Post Thumbnail of Why do people read blogs? To find personal opinions and insights on topics they care about

When deciding if you, too, should become a blogger, then tons of questions come to mind — and one of the first should be “Why do people read blogs?” After all, if you are going to spend time and energy writing on the Global Whiteboard, you do want readers. So your blog plan needs to […]

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10 December 2010

What Social Media “Myths” would you uncover or debate? [briefly stated]

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4 Social Media Myths that fooled Marketers ARTICLE HIGHLIGHTS: Articles declaring that “email is dead” overlooked data regarding mobile email Some consumers are more likely to buy if they “like” that brand, but that brand loyalty doesn’t necessarily translate to ROI Don’t worry about who quits Twitter — it might not be relevant MY COMMENT: […]

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6 December 2010

10 Lessons I learned about blogging from writing my first 6-part series: Saying NO to New Business

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Writing my first 6-part series on this blog was like doing lab work for a college class. Post #1: Saying NO to a prospective client may be the Best Business Move Post #2: Avoid future problems by saying NO Now Post #3: Investigate client/project before saying Yes — or making it a NO. Post #4: Three main reasons to […]

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4 December 2010

How to use LinkedIn to help you say NO to “problem” client – Final post in series

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“Call me insane, but I’ve always assumed that like myself, clients are human and therefore capable of ‘occasionally’ being confused, misinformed, or simply WRONG. With this mindset I believe that saying ‘No’ to the client is perfectly acceptable just as long as you’re considerate about how you go about it.” – from one of 49 […]

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2 December 2010

Saying NO is easy in “cultivated” relationships — 5th in series

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The final two “chapters” in my Saying NO series will be based on input from LinkedIn members who helpfully contributed responses to my question: How do you say NO to a client or customer? I’m writing a blog post on Saying NO to Customers/Clients. Do you have any tips or experiences on WHEN to say […]

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1 December 2010

Three Main Reasons to Say NO to New Projects – 4th in series

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The subject of turning down new business has “hit a nerve.” So many people have weighed in on this topic that I wanted to share as many opinions as possible — hence this series, which began with Saying NO to a new client may be your Best Business Move. My friend Mike Van Horn, whom […]

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