Social Media is all about seeing what others are saying
“The snowstorm is over. Everything is white. So now what?”
How do we make social media relevant to company executives? Everyone hears the buzz, but many companies do not understand today’s marketing environment, and they don’t know where to start.
That’s where programs like Social Media Academy fill the void — teaching business leaders all over the world to look, listen, and learn how to implement successful social media strategies.
I’m enrolled in this year’s first 7-week Social Media Academy Leadership session and will be sharing regular reports on what I’m learning.
Company leaders must rise above the “local noise” and buzz about social media, so they can take a global view. Different types of companies have different needs. Whatever the company, though, it is important to understand that Social Media is not a campaign, but it is a State of Mind. It is about empowering employees, not just about having everyone Tweeting all day.
Thirty-forty years ago, people had different levels of trust. They’d go to vendors and take their word for it — and their products. People no longer ask experts; they ask their friends.
“I want to see what others say: that is Social Media.”
Now 60-80% of purchases are made because of recommendations. Businesses need to be part of the Recommendation Chain. Social Media is where customers meet customers for experience, skill development, and failure prevention. When a company builds a product or service that people are asking for . . . How COOL is that!
Lay the foundation for your social media strategy– plan by understanding the dynamics of the market before diving in. There is no rush: Look, Listen, and Think before acting.
Social media is personally empowering. It is not just for the elite; anyone can do this. Take care of your connections and leverage them.