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3 November 2010

Social Media Marketing is not an Automatic WIN

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Why isn’t your Marketing 2.0 working? That was the title of a great blog article I just read by Mark Gibson, a certified inbound marketing professional with 29 years of international sales, marketing and business success. Mark’s post addressed common concerns expressed by many Baby Boomer entrepreneurs and managers, some of whom believe Social Media […]

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29 October 2010

New LinkedIn Profile Feature Adds Skills, Publications, and More

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As more and more small, medium, and large organizations are learning that Social Media Is Not A Fad, their leaders and employees are understanding the power of LinkedIn to increase the chances they can be found online as the “Go-To Source” for products, services and expertise. I depend on my friend and fellow blogger Suzanne […]

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17 October 2010

Planning Your PR Strategy Using LinkedIn

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If you want to network with public relations professionals all over the globe, then clearly LinkedIn is the place to find them. Simply search the Group Directory for the terms “Public Relations” in “Professional Groups” and you will discover dozens of PAGES of potential groups to join. I’ve chosen a half dozen of these groups […]

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15 October 2010

Social Media Viewpoints from “Across the Pond”

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Many of my regular readers know that after a year-and-a-half blogging about Social Media, this past summer I began to publish  DRIVING MISS SHARI to “profit” from a recent accident which lost me my driving privileges for 55 days and “Become Rich & Famous on the Web.” Right at the beginning of that process, I […]

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9 October 2010

Include Customers & Partners in Framing Social Media Strategy

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One of my most significant social media mentors has been Axel Schultze, CEO of Xeesm Corp and Social Media Academy, who was one of the first New Media notables to speak to my SFSU marketing students early in 2009. Axel has experience in a wide number of industries which you can check out on his […]

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30 September 2010

Is This How YOU Use LinkedIn?

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Does LinkedIn “work” for you? The sad truth is that it probably does not . . . because you haven’t learned the power of this online business networking platform. More “LinkedIn Truths” are continually revealed to me by (a) reading articles from experts, (b) putting their advice into action, and (c) being amazed by what […]

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24 September 2010

Farmville is the Training Ground for Tomorrow’s Entrepreneurs

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Mike Maynard is my newest BFF. We met “playing” LinkedIn: I ask questions, and Mike answers. When I started my new blog DRIVING MISS SHARI [DMS], the first post ended with the question “Who or what drives you?” What the heck, I thought, I’ll ask it on LinkedIn and see what happens. MIKE MAYNARD: I’m […]

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25 August 2010

Are Blog Carnivals Worth the Trouble?

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What’s a blog carnival anyway? I read about them in a chapter of Patrick Schwerdtfeger’s book Webify Your Business and so I signed up for one. But it didn’t seem like there was much going on, so I posted the question on LinkedIn: Who’s had experience with Blog Carnivals? The Best Answer came from Stevie […]

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13 August 2010

Twitter for Business by the Numbers: 7 Ways to Tweet-For-Profit

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Twitter Power for Business is an awesome LinkedIn group if you want to hobnob with folks who understand and use the power of  the ultra-popular microblogging site to (a) listen, (b) converse, (c) promote, and (d) build profits. This blog recently featured “What to Tweet to Stand out from the Masses” and I am currently working […]

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6 August 2010

Talk to your Social Media Person, BNI-ers: Dr. Ivan Says

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My business communication adventure has veered onto an exciting new HighWay with my introduction and initiation into BNI, the largest business networking organization in the world. It all started when I read a LinkedIn request for a SOCIAL MEDIA TRAINER to join the 1st Advantage chapter of BNI in Marin County, California. And the rest, […]

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4 August 2010

WordPress is Fast Becoming WORLD-Press for Websites & Blogs

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WordPress is The Bomb! You read a lot about WordPress on this WordPress blog and you’ll be reading lots more. I’m convinced that WP is the easiest and best way for most of us to do our online publishing, and so does freelance website designer Todd E. Jones. A blogger and a social media nerd, […]

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28 July 2010

You Don’t Have to Have Perfect SEO to Rank #1 on Google

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Patrick Schwerdtfeger is a Social Media Phenomenon. He speaks about building online business presence — and WOWS audiences all over the world. I’ve been fortunate to have reported on two of these presentations: Social Media Victories and How to Win Them, Basic Social Media Strategies. “Today’s professionals understand the internet offers tremendous business opportunities but […]

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