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23 October 2009

Web designers more in demand now — even with the ease of blogging and pre-made themes

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Migrating from wordpress.com to wp.org was one tough challenge — and then finding my ideal template was an even bigger one. Thank heavens for all the support available online — especially via the LinkedIn Q&A feature. [See previous guest post.] One question led to another once Australian problem solver James Hilton offered me his expertise […]

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18 October 2009

Why re-invent the wheel? Maria Marsala wrote GREAT post on LinkedIn Q & A: THX, Maria, from me & my readers :-)

Post Thumbnail of Why re-invent the wheel? Maria Marsala wrote GREAT post on LinkedIn Q & A: THX, Maria, from me & my readers :-)
 Guest Post,LinkedIn         5 comments

I was talking with my brother Chuck yesterday about how many features LinkedIn offered that so many people were still unaware of — AND one of the big ones was the ANSWERS [and Questions] section. Chuck said I should write a post about it, and VOILA, one already written appeared in my mailbox. It would […]

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14 September 2009

Our Future Around Facebook and Twitter — guest post from Gen Y-er Zahid Lilani

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I couldn’t wait. Sharisax Is Out There has been featuring a series of reviews on the book Putting the Public Back in PR, but one of my most conscientious SFSU students wrote this wonderful article on Gen Y and social media. Without further ado, here is Zahid: Social Media has changed the way we communicate […]

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16 August 2009

Advertising or Entertainment via Online Video — What’s the difference?

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 Guest Post         3 comments

Many “fortune-tellers” are saying that the Future of Advertising is on YouTube, and some of my PR students from this semester agree. In fact, surveys show that Online Video is the Focus of Digital Marketing for 2009. Two reasons: Videos build brand awareness and enhance customer engagement. Here is the third in a series of […]

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14 August 2009

No guarantees, but here are tips to “Go Viral”

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 Guest Post         8 comments

The great thing about the Viral Video Phenomenon is that you don’t need a professional film crew. Let your imagination be Director and your “sense of fun” do the scripting. Although it is virtually impossible to create a Web marketing program that is guaranteed to go viral, according to David Meerman Scott and other pundits, […]

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13 August 2009

Viral Video — Advertising left Madison Avenue for Your Avenue

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 Facebook,Guest Post         2 comments

Who knew that back in Feb 2005 three former Pay Pal employees would introduce a video-sharing website that would be gobbled up by Google a year-and-a-half later and now seems very likely to herald a powerful new way for people to sell products and services? What’s viral and how do you do it? My Public […]

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5 June 2009

The NEW Marketer at Work: A day in the life of Justin Fong

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 Guest Post,Twitter         1 comment

Justin Gets a PR gig More than 100 marketing students in the College of Business at San Francisco State experienced All Things Social Media from classroom activities, influential guest speakers, and their own individual research. Justin Fong was one of a half dozen students who had a double-dose, taking both my PR and my Advertising […]

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8 May 2009

Marketing student compares Facebook & LinkedIn for class back in 2009

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**GUEST POST** San Francisco State University senior Roxanne Cobbs has been an active member of this semester’s public relations class — and has functioned as a very responsible leader for two small groups, the 2nd of which investigated the topic of “Facebook for Business.” Roxanne’s group put together an excellent power point presentation, and she […]

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1 May 2009

The Original TWEETER — Jack Dorsey — comes to SFSU

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 Guest Post,Twitter         16 comments

Jack Dorsey is a REGULAR GUY whose idea is revolutionizing the way the world communicates **GUEST POST** Cody Ramlan is a San Francisco State senior whose taken several courses with me and has, like me, caught the Social Media Fever. Agreeing to guest “host,” he told me that he now intends to take his future […]

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