Blogging,Facebook,Guest Post,LinkedIn,Personal Branding,PR 2.0         7 comments

Migrating from wordpress.com to wp.org was one tough challenge — and then finding my ideal template was an even bigger one. Thank heavens for all the support available online — especially via the LinkedIn Q&A feature. [See previous guest post.] One question led to another once Australian problem solver James Hilton offered me his expertise [...]

 Guest Post,LinkedIn,LinkedIn 202,Personal Branding         5 comments

I was talking with my brother Chuck yesterday about how many features LinkedIn offered that so many people were still unaware of — AND one of the big ones was the ANSWERS [and Questions] section. Chuck said I should write a post about it, and VOILA, one already written appeared in my mailbox. It would [...]

 Facebook,Guest Post,Personal Branding,Twitter         17 comments

I couldn’t wait. Sharisax Is Out There has been featuring a series of reviews on the book Putting the Public Back in PR, but one of my most conscientious SFSU students wrote this wonderful article on Gen Y and social media. Without further ado, here is Zahid: Social Media has changed the way we communicate [...]

 Future of advertising,Guest Post,Social Media Marketing         3 comments

Many “fortune-tellers” are saying that the Future of Advertising is on YouTube, and some of my PR students from this semester agree. In fact, surveys show that Online Video is the Focus of Digital Marketing for 2009. Two reasons: Videos build brand awareness and enhance customer engagement. Here is the third in a series of [...]

 Future of advertising,Guest Post,Social Media Marketing         8 comments

The great thing about the Viral Video Phenomenon is that you don’t need a professional film crew. Let your imagination be Director and your “sense of fun” do the scripting. Although it is virtually impossible to create a Web marketing program that is guaranteed to go viral, according to David Meerman Scott and other pundits, [...]

 Facebook,Future of advertising,Guest Post,Social Media Marketing         2 comments

Who knew that back in Feb 2005 three former Pay Pal employees would introduce a video-sharing website that would be gobbled up by Google a year-and-a-half later and now seems very likely to herald a powerful new way for people to sell products and services? What’s viral and how do you do it? My Public [...]

 Facebook,Guest Post,Social Media Marketing,Twitter         13 comments

Today’s post is a guest article from Shijia Yu, a 35-year-old mom in my Business Communication class at San Francisco State. Shijia is married, has a four-year-old daughter and lots of housework so her computer time was quite limited until she got the assignment to study Twitter for Business: None of my friends and family [...]

 Guest Post,Personal Branding,PR 2.0,Social Media Marketing,Twitter         1 comment

Justin Gets a PR gig More than 100 marketing students in the College of Business at San Francisco State experienced All Things Social Media from classroom activities, influential guest speakers, and their own individual research. Justin Fong was one of a half dozen students who had a double-dose, taking both my PR and my Advertising [...]

 Facebook,Guest Post,LinkedIn,Year 2009         2 comments

**GUEST POST** San Francisco State University senior Roxanne Cobbs has been an active member of this semester’s public relations class — and has functioned as a very responsible leader for two small groups, the 2nd of which investigated the topic of “Facebook for Business.” Roxanne’s group put together an excellent power point presentation, and she [...]

 Guest Post,Twitter,Year 2009         16 comments

Jack Dorsey is a REGULAR GUY whose idea is revolutionizing the way the world communicates **GUEST POST** Cody Ramlan is a San Francisco State senior whose taken several courses with me and has, like me, caught the Social Media Fever. Agreeing to guest “host,” he told me that he now intends to take his future [...]