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25 July 2009

Managing MY Online Presence: A Road Map

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Where do I WANT to go? NOT Where am I going? I’m remembering the quote I often tell students: “If you don’t know where you are going, any road will take you there.” Back on July 1, I started to think about “managing” my online presence, i.e., putting some routine in place primarily to help […]

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18 July 2009

Yes, Thomas, we do have to throw out those OLD RULES of PR

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When one of my new PR students read last week’s post listing David Meerman Scott’s NEW RULES for PR & Marketing, he suggested that the old rules were still useful. Perhaps some “old rules” may be, but not the ones DMS pointed out. Here below is my response to Thomas’ comment: Thomas, have you ever […]

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13 June 2009

What to TWEET about — Part Two

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 Blogging,Twitter         15 comments

Best Practices for Using Twitter Since Twitter will be changing all our lives, according to Time magazine’s recent cover story, I was thinking about how my use of Twitter differs from other Tweeple — and whether anyone could really publish a Best Practices for Using Twitter. Don’t most of us think we are right most […]

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30 May 2009

10 Reasons Why Baby Boomers Like Me Should Embrace Social Media

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The Future is NOT just “in the future.” The Future is NOW! Just after New Year’s, a friend told me she was spending three hours a day on Facebook. “How could you be wasting so much of your life!” I’d asked her — genuinely concerned that she was “stupid” for getting caught up in all […]

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23 May 2009

What should U TWEET: Twitter 101 Lesson 4

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What’s so cool about Twitter is that there are NO rules: it’s like the “Wild West” where anything goes — as long as you use 140 characters or less. Q: Why devote an entire post to this subject? A: The 19th century poet and philosopher Ralph Waldo Emerson said that “We are always looking for […]

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19 May 2009

Twitter 101: Be Choosy when selecting first Tweeple to Follow

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 Blogging,Twitter         18 comments

The REAL, intrinsic, not-so-secret value of social media in general — and Twitter, particularly — is the desire to help others by sharing information. Expertise, whether in the form of “raw knowledge” or super-research skills, is on the Net for the taking and, of course, the giving. Lesson TWO: How to find people to “follow” […]

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15 May 2009

Personal Branding is Powerful Strategy in Social Media

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 Blogging,Twitter         8 comments

The last class of the semester will not be the end of studies for many SFSU marketing students. What a wild ride – Jumping off the PR 1.0 trail and on to PR 2.0! And I’m happy to report that many of my 90+ students will be continuing our trek down Revolutionary Road. Below is […]

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13 May 2009

Blogging is New World Pathway

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 Blogging         5 comments

“Write your own blog post everyday, but spend twice as much time reading other people’s blogs — and comment” We had Sleepy Blogger, aka Robyn Tippins, come to PR class at San Francisco State, Tuesday, May 12, on the second last day of our exciting adventure into the World of All Things Social Media. In […]

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25 April 2009

Commenting on other blogs will build traffic on yours

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Popularity has a price: You’ve got to do some Work Some of my students have started blogging, and one student asked me today [actually in a comment on my first post]: “How can I get my blog noticed?” Interestingly enough, that question was answered in a blog posting today, April 25, from Problogger.net, one of […]

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23 April 2009

Follow Me Along Revolutionary Road

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 Archive,Blogging,Facebook,Sharisax Is Out There,Twitter         Comments Off on Follow Me Along Revolutionary Road

How does one tell a story from the middle, i.e., in medias res. You just jump in, I suspect, and start paddling.

As a journalist for more than thirty years and a marketing instructor for more than a decade, I’ve had a variety of valuable experiences learning to write, to sell, and to teach. But nothing has so excited and energized

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