Blogging,Social Media Marketing,Twitter,Twitter Basics         15 comments

Best Practices for Using Twitter Since Twitter will be changing all our lives, according to Time magazine’s recent cover story, I was thinking about how my use of Twitter differs from other Tweeple — and whether anyone could really publish a Best Practices for Using Twitter. Don’t most of us think we are right most [...]

 Blogging,Facebook,Personal Branding,Social Media Marketing,Twitter         24 comments

The Future is NOT just “in the future.” The Future is NOW! Just after New Year’s, a friend told me she was spending three hours a day on Facebook. “How could you be wasting so much of your life!” I’d asked her — genuinely concerned that she was “stupid” for getting caught up in all [...]

 Blogging,Facebook,Personal Branding,PR 2.0,Twitter,Twitter Basics         31 comments

What’s so cool about Twitter is that there are NO rules: it’s like the “Wild West” where anything goes — as long as you use 140 characters or less. Q: Why devote an entire post to this subject? A: The 19th century poet and philosopher Ralph Waldo Emerson said that “We are always looking for [...]

 Blogging,Personal Branding,Social Media Marketing,Twitter,Twitter Basics         18 comments

The REAL, intrinsic, not-so-secret value of social media in general — and Twitter, particularly — is the desire to help others by sharing information. Expertise, whether in the form of “raw knowledge” or super-research skills, is on the Net for the taking and, of course, the giving. Lesson TWO: How to find people to “follow” [...]

 Blogging,Personal Branding,Social Media Marketing,Twitter         8 comments

The last class of the semester will not be the end of studies for many SFSU marketing students. What a wild ride – Jumping off the PR 1.0 trail and on to PR 2.0! And I’m happy to report that many of my 90+ students will be continuing our trek down Revolutionary Road. Below is [...]

 Blogging,Blogging 202,Personal Branding,Social Media Marketing         5 comments

“Write your own blog post everyday, but spend twice as much time reading other people’s blogs – and comment” We had Sleepy Blogger, aka Robyn Tippins, come to PR class at San Francisco State, Tuesday, May 12, on the second last day of our exciting adventure into the World of All Things Social Media. In [...]

 Blogging,Year 2009         21 comments

Popularity has a price: You’ve got to do some Work Some of my students have started blogging, and one student asked me today [actually in a comment on my first post]: “How can I get my blog noticed?” Interestingly enough, that question was answered in a blog posting today, April 25, from Problogger.net, one of [...]

 Blogging,Facebook,Personal Branding,PR 2.0,Sharisax Is Out There,Social Media Marketing,Twitter         Comments Off

How does one tell a story from the middle, i.e., in medias res. You just jump in, I suspect, and start paddling.

As a journalist for more than thirty years and a marketing instructor for more than a decade, I’ve had a variety of valuable experiences learning to write, to sell, and to teach. But nothing has so excited and energized