I met Magan online last week when she wrote this fabulous blog post on PROpenMic, a social network for PR students, faculty and professionals. I loved her creative approach to the practice and wanted to share it with my audience.
Magan is a senior at University of Georgia. As a PR major, she is in love with all things New Media and is working for a special certificate in that area of study. Her favorite color is lime green and her favorite foods are salads and French Fries [of course lots of salad so she can eat the fries, I imagine 🙂 ]
ABC’s of PR
by Magan Jenkin
Since I am a senior this year I thought it would be fun to go back to the basics and remind myself of my ABC’s, only this time within the world of PR.
A- Audience, Always make sure any all plans, press kits, news releases, etc are aimed at your target audiences.
B-Business etiquette, the best way to learn is to OBSERVE- Guest speaker Joan Collins
C-Create social networking accounts i.e. Twitter, Facebook, PROpenmic, Blogging, etc.
D- Develop plans and strategies that will be most effective
E-Elements of a Crisis- Surprise, Lack of information, Loss of control, Outside scrutiny, Time pressure
F-Focus Groups, a great way to gather information on your audience
G- Google yourself to make sure your Web presence is a positive one.
H- Hear, Keep your eyes and ears open for any internship opportunities that may present themselves.
I- Interview a working PR practitioner, an assignment I was able to do in in my 5920 class. I learned so much from Melissa Libby from Melissa Libby and Associates
J-Join PRSSA, UGA’S Public Relations Student Society of America
K- Key Message, always make sure your key message is clear and directed to their right audience
L- Look for AP mistakes in any print material you are sending out
M- MBO, Management by Objectives, process of agreeing upon objectives within an organization so that management and employees agree to the objectives and understand what they are in the organization.
N-Networking, an important skill to develop to help build strong relationships.
O-Opinions, get to know the opinions of your target audience and the local media. By investing time with the media the more likely they are to run your releases.
P- Press kits, puts forth key information about its business or product in a convenient, cohesive marketing package with the goal of attracting further attention.
Q- Questionnaires are a great way to conduct research on your target audiences.
R-Relationships with Journalists- very imporant to develop and maintain healthy relationships with journalists
S- Southwest Airlines, a truly unique airline who has mastered Public Relations
T- TQM, Total Quality Management, business management strategy aimed at embedding awareness of quality
U-University of Georgia’s Grady College, Public Relations is the hardest major to get into. Remember how all your hard work and be proud of your accomplishments.
V- Vs, Public Relations Vs. Journalism, an on going battle between the two majors, and jobs. Either way both professions need one another and its a good idea to develop healthy relationships.
W- Willingness, always have the willingness to participate and be effective.
X- X-Factor, when applying for internships or jobs show your potential boss that you are of value and will bring something different to the table
Y-You can do anything. Stay positive and be confident in all your work.
Z- Catch some zzz’s, sleep is very important in any profession it provides a practitioner with energy!
