ABC’S of PR: One Student’s Wide Angle View

Filed in Guest Post 0 comments

Magan JenkinsI met Magan online last week when she wrote this fabulous blog post on PROpenMic, a social network for PR students, faculty and professionals. I loved her creative approach to the practice and wanted to share it with my audience.

Magan is a senior at University of Georgia. As a PR major, she is in love with all things New Media and is working for a special certificate in that area of study. Her favorite color is lime green and her favorite foods are salads and French Fries [of course lots of salad so she can eat the fries, I imagine šŸ™‚ ]

ABC’s of PR

by Magan Jenkin

Since I am a senior this year I thought it would be fun to go back to the basics and remind myself of my ABC’s, only this time within the world of PR.

A- Audience, Always make sure any all plans, press kits, news releases, etc are aimed at your target audiences.

B-Business etiquette, the best way to learn is to OBSERVE- Guest speaker Joan Collins

C-Create social networking accounts i.e. Twitter, Facebook, PROpenmic, Blogging, etc.

D- Develop plans and strategies that will be most effective

E-Elements of a Crisis- Surprise, Lack of information, Loss of control, Outside scrutiny, Time pressure

F-Focus Groups, a great way to gather information on your audience

G- Google yourself to make sure your Web presence is a positive one.

H- Hear, Keep your eyes and ears open for any internship opportunities that may present themselves.

I- Interview a working PR practitioner, an assignment I was able to do in in my 5920 class. I learned so much from Melissa Libby from Melissa Libby and Associates

J-Join PRSSA, UGA’S Public Relations Student Society of America

K- Key Message, always make sure your key message is clear and directed to their right audience

L- Look for AP mistakes in any print material you are sending out

M- MBO, Management by Objectives, process of agreeing upon objectives within an organization so that management and employees agree to the objectives and understand what they are in the organization.

N-Networking, an important skill to develop to help build strong relationships.

O-Opinions, get to know the opinions of your target audience and the local media. By investing time with the media the more likely they are to run your releases.

P- Press kits, puts forth key information about its business or product in a convenient, cohesive marketing package with the goal of attracting further attention.

Q- Questionnaires are a great way to conduct research on your target audiences.

R-Relationships with Journalists- very imporant to develop and maintain healthy relationships with journalists

S- Southwest Airlines, a truly unique airline who has mastered Public Relations

T- TQM, Total Quality Management, business management strategy aimed at embedding awareness of quality

U-University of Georgia’s Grady College, Public Relations is the hardest major to get into. Remember how all your hard work and be proud of your accomplishments.

V- Vs, Public Relations Vs. Journalism, an on going battle between the two majors, and jobs. Either way both professions need one another and its a good idea to develop healthy relationships.

W- Willingness, always have the willingness to participate and be effective.

X- X-Factor, when applying for internships or jobs show your potential boss that you are of value and will bring something different to the table

Y-You can do anything. Stay positive and be confident in all your work.

Z- Catch some zzz’s, sleep is very important in any profession it provides a practitioner with energy!

Print Friendly
Be Sociable, Share!
Enjoyed reading this post?
Subscribe to the RSS feed or Email and have all new posts delivered straight to you.
Posted by Shari Weiss   @   6 December 2009
Tags : , , , , , ,
No comments yet. Be the first to leave a comment !
Leave a Comment




Previous Post
Next Post
EXULT designed by ZENVERSE  |  In conjunction with Reseller Hosting from the #1 Web Hosting Provider - HostNexus.