ABC’S of PR: One Student’s Wide Angle View

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Magan JenkinsI met Magan online last week when she wrote this fabulous blog post on PROpenMic, a social network for PR students, faculty and professionals. I loved her creative approach to the practice and wanted to share it with my audience.

Magan is a senior at University of Georgia. As a PR major, she is in love with all things New Media and is working for a special certificate in that area of study. Her favorite color is lime green and her favorite foods are salads and French Fries [of course lots of salad so she can eat the fries, I imagine šŸ™‚ ]

ABC’s of PR

by Magan Jenkin

Since I am a senior this year I thought it would be fun to go back to the basics and remind myself of my ABC’s, only this time within the world of PR.

A- Audience, Always make sure any all plans, press kits, news releases, etc are aimed at your target audiences.

B-Business etiquette, the best way to learn is to OBSERVE- Guest speaker Joan Collins

C-Create social networking accounts i.e. Twitter, Facebook, PROpenmic, Blogging, etc.

D- Develop plans and strategies that will be most effective

E-Elements of a Crisis- Surprise, Lack of information, Loss of control, Outside scrutiny, Time pressure

F-Focus Groups, a great way to gather information on your audience

G- Google yourself to make sure your Web presence is a positive one.

H- Hear, Keep your eyes and ears open for any internship opportunities that may present themselves.

I- Interview a working PR practitioner, an assignment I was able to do in in my 5920 class. I learned so much from Melissa Libby from Melissa Libby and Associates

J-Join PRSSA, UGA’S Public Relations Student Society of America

K- Key Message, always make sure your key message is clear and directed to their right audience

L- Look for AP mistakes in any print material you are sending out

M- MBO, Management by Objectives, process of agreeing upon objectives within an organization so that management and employees agree to the objectives and understand what they are in the organization.

N-Networking, an important skill to develop to help build strong relationships.

O-Opinions, get to know the opinions of your target audience and the local media. By investing time with the media the more likely they are to run your releases.

P- Press kits, puts forth key information about its business or product in a convenient, cohesive marketing package with the goal of attracting further attention.

Q- Questionnaires are a great way to conduct research on your target audiences.

R-Relationships with Journalists- very imporant to develop and maintain healthy relationships with journalists

S- Southwest Airlines, a truly unique airline who has mastered Public Relations

T- TQM, Total Quality Management, business management strategy aimed at embedding awareness of quality

U-University of Georgia’s Grady College, Public Relations is the hardest major to get into. Remember how all your hard work and be proud of your accomplishments.

V- Vs, Public Relations Vs. Journalism, an on going battle between the two majors, and jobs. Either way both professions need one another and its a good idea to develop healthy relationships.

W- Willingness, always have the willingness to participate and be effective.

X- X-Factor, when applying for internships or jobs show your potential boss that you are of value and will bring something different to the table

Y-You can do anything. Stay positive and be confident in all your work.

Z- Catch some zzz’s, sleep is very important in any profession it provides a practitioner with energy!

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Posted by Shari Weiss   @   6 December 2009
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