Tag Archives: Job Seeking

Blogging

Use your Blog to become the GO-TO Source for Information

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hills and treesLots of people considering social media strategies for business and personal reasons [like job seeking] may not fully appreciate the value of blogging.

  • the TIME
  • the SKILLS
  • the COMMITMENT

Is Blogging Worth all That?

Absolutely, according to Dean Guadagni, Social Media Marketing/Director at Inner Architect and source for two of my previous articles — Networking Tips and LinkedIn Profiles.

Dean recently conducted a workshop on the value of blogging for a Group of Marin Professionals. He began with his own experience:

“My own career really took off after I started to blog. It created a platform for me to position myself.”

“All consultants should have a blog,” Dean advised.

“Blogs are the Hub or Centerpiece of your online presence.”

He listed TEN BASIC REASON YOU SHOULD BLOG:

  1. Publishing Platform
  2. Control your Message
  3. Delivery system for your Messages
  4. 24/7 Online Network
  5. New Skill Development
  6. Increased Perception through Web 2.0 Sources
  7. Visibility
  8. Reputation Management [your silence allows your critics to win]
  9. Build Google Presence
  10. Research required increases your Expertise

Here is my representation of a diagram Dean offered to represent the BLOG ECOSYSTEM:

Blog ecosystem

Dean also described six common myths that hold people back from blogging:

  • Length: Some people think you have to write a lot. But the truth is that blog articles can me any size that a writer wants or needs to share the message.
  • Daily consistency: Mistaken impression that bloggers all write every day. Some may, but most don’t. [See previous article with report on how often people blog.]
  • Fear: Natural human feeling: “You’ll get over it,” Dean said.
  • Resistance to new technology: Much easier than people think.
  • What to say?: “People wonder what’s new that they can say. Probably not much, but it’s how you say it. What is your differentiating factor?”
  • Who will read my blog?: Good question — No One unless you promote it.

For help in starting your own blog . . . from scratch, check out my two earlier articles:

How to start a blog – step by step

Choose a design for your blog

BONUS: Here are six of the most popular type articles:

  1. How-to’s
  2. Top Ten Lists
  3. Case Studies
  4. “Best of” Lists
  5. Interviews
  6. Breaking News

JUST DO IT — and when you have, please send me a link!

FURTHER READING:

Blogging Basics