Tag Archives: Blogging Basics

Blogging

Why do YOU blog?

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My college English students are all experimenting with blogging, and many of them want to know why. Here is guidance from previous posts on this blog:

What is a blog and WHY should I do one?

Why do people read blogs?

What should your first blog post be about?

Should you set up your own blog?

What do I blog about?

Use your blog to become the GO-TO source for information

To blog . . . or not to blog: that’s a good first question

For some briefer opinions, check out the responses contributed to the community of bloggers on LinkedIn’s group: THE BLOG ZONE.

Brittney Wilson posted this question to the group:

Why Did you Start Blogging?

I am interested to know what made each of you decide to get online and start blogging?

For me it was lateral violence, or bullying, which is a terrible phenomena in the nursing profession in which “nurses eat their young”. I needed to share my experiences with someone other than my husband, and blogging allowed me that outlet.

Here are some of the reasons offered by group members:

Ilias Chelidonis • For me was to put my thoughts and experiences in order, you need to express yourself about all the things you’ve been through, your mistakes and successes,blogging is probably the only mean to do that.

Hao Nguyen • I’m a PR student and I started up a blog quite recently (February this year) and for me, I guess it was a way to keep in touch with the industry by connecting with fellow PR students / professionals.  So far I’m very pleased with the direction my blog’s headed and I’ve learnt so much more about PR just through reading and blogging.

Rebecca Barth • After Extreme Couponing aired, I was suddenly the most popular gal around. You see, I had been couponing for years, and suddenly, when friends saw the money that they could save, they wanted to know how to do it, especially since they know I don’t spend more than about 15 minutes a week (unlike the folks on the show, though I am sure they are super passionate about what they do!). I was starting to sound like a broken record (if you are old enough to know what one of those is!), so I put it all together on a blog. I am loving it!  — The Undercover Couponer

Nicole Nixen • I recently started a blog (seriously – it’s not even a month old) to keep me motivated in writing both fiction and non-fiction pieces. It is my way of applying pressure on myself to carve out time each day to this endeavor. I use the blogs to bounce off ideas I have for current projects and in the coming weeks, to post pieces of current drafts in progress.

Robyn Davis • My blog may be a bit different from others listed here, as it is a “business” blog instead of a personal blog. I started my blog to highlight my work experiences (for potential clients, etc) but, this year, I’ve expanded my blogging to include weekly article-style posts about sales, marketing, and exhibiting as a whole. It has been a great experience that, I hope, has been helpful to other professionals and I am currently in the process of moving my blog from Blogger to a self-hosted Word Press blog. This has been a challenge, but I’m looking forward to coming through on the other side even better off 🙂

Jayna Locke • Thanks for launching this topic, Brittney. It’s so interesting to see all the different reasons people start a blog.

I have had several blogs, but I started my main business blog to share what I have learned about content marketing, and also to give current and potential clients confidence in my expertise. It has been very worthwhile. I have several new clients for whom I write keyword enhanced press releases and blogs, which are my among my favorite projects.

One of the unsung benefits of blogging, in my opinion, is the self-discovery. It’s what you learn along the way. If I had the time, I would write a blog about each of my areas of interest.

Sandy McDonald • My passion for blogging started with a conviction that the world could be changed after we started an online grassroots charity aimed at warming and comforting children made vulnerable and orphaned by HIV/AIDS and poverty in South Africa. This was more a site than a blog (http://www.knit-a-square.com). Just a simple idea, ask the world’s knitters to send 8″ squares to SA to made into blankets. The response was truly amazing and took over our lives. My husband and I had to learn about the orphan crisis and this lead to http://allfororphans.com

Then reality slapped a caveat on our full time unpaid work and we had to get back to earning a living. So I started http://whyyoumustblog.com wanting to pass on what I had learned in creating community online. That morphed into working with small business or owner businesses to build their businesses online. I do have a great interest in helping people move quickly through the learnings it took me ages to understand and to save them time, money and effort.

So do any of these reasons resonate with you? Or are yours completely different? If so, please give my students more to consider.

 

Sharisax Is Out There

One-Shot Social Media Lessons Don’t Do The Trick

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Summer Social Media University: Are you ready to dive in?

**this month’s classes already underway, but email me if you’re interested in future classes: sharisax@aol.com

After a year of offering social media classes and consulting sessions to local business friends, I have concluded that “One-Shot” experiences may fire up students, but without scheduled follow-ups, the lessons are soon lost.

This coming month, I’ll be offering basic social media training in LinkedIn, Blogging, Facebook, and Twitter for local small business owners AND virtual assistants — check out my previous article “Please Do My Social Media For Me.”

Here’s the Curriculum:


Social Media trainers: What other basic courses would you suggest? Any other tips?

Blogging, Guest Post, LinkedIn

Avoid These 9 Blogging Blunders: Guest Post by Suzanne Vara

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“Blogging is a way to share your thoughts, knowledge and information like never before.  We blog for many reasons which are  unique to us as people, but yet share a community that is a part of us.” — Suzanne Vara

Suzanne Vara is one of my new online friends/collaborators/role models, whom I mentioned in a recent article about How To Choose A Blog To Read.

Suzanne and I participate in many of the same LinkedIn groups and have built a very supportive relationship, which includes reading and commenting on each other’s blogs and group discussions — truly one of the great values of the Social Web.

Her online marketing agency, Kherize5, Builds  Big Brands for Small Business and her blog offers consistently great advice and guidelines for reaping great rewards through social media marketing. We have such similar interests and goals that I look forward to each one of her posts.

Today’s article on my blog actually ran a few days ago on Suzanne’s, but her thoughtful insights regarding some commonly discussed blogging tips is definitely worth passing along to new bloggers — and experienced ones as well.

How to Improve your Blog — or start a new one

Guest Post by Suzanne Vara

As a new blogger who is trying to gain new readership we look for new ways to get as many eyes (readers) and fingers to the keys (comments) to drive us to continue to write.  Seasoned vets who have been blogging for upwards of 8 years still look for new avenues as technology changes.

Technology is a tool that we utilize to gain new eyes and fingers but the means by which we determine how, what and why we will blog have not really changed over the years.  The same fundamentals that were incorporated to be a success still hold true today:

  • Provide useful and valuable content
  • Acknowledge those who read and comment with a comment back
  • Reach out to other bloggers
  • Comment there as we are all in this together.

Pretty basic but yet there seems to be a disconnect at some point as we get busier or feel that we are not gaining traction as we believed we should.  This is not to say that veering off course from time to time is disastrous but falling off the radar is in a sense waiving the white flag of setting unrealistic goals and expectations of yourself.  Blogging is not always easy as the what if no-one reads or am I a great writer or do I really have the time to commit to this do come into play as the post itself is just a part of blogging.

Everyone makes mistakes and how we identify and correct them builds that confidence and a better blog.

9 Blogging Mistakes to Avoid

1. Inconsistency: In the beginning new bloggers have the energy and set out to post every day, even 2x a day. Great strategy if you have planned for it and reasonably set aside time to keep up with this.  As a new blogger it is advantageous to have 20 or so blogs posted when you start to promote.  Set a schedule of when you will post so that readers expect it and do return to see what is next.  Being inconsistent leads to lack of trust as you were supposed to be here but you were not.

2. Lack of Focus:  As a new blogger trying different things to determine where you fit in is what is so unique to a new blogger.  An opportunity to establish yourself and determine  your niche.  Meet the expectations of readers to develop a loyalty. It is inviting to then try and branch out from your niche and expand.  There is opportunity to do so but not always on the main blog.  Seek new ways to expand on your style with guest posting or publishing on other sites.  Grow within yourself while maintaining focus on what you are trying to accomplish with the main blog or in some cases multiple blogs.

3. Burnout:  Blogger burnout is an excuse, an enabler, a way to throw your arms up and admit defeat. There is always something to post.  A quote, an opinion on another blog, a post why you feel burnt out.  The ideas are endless.  Physical limitations are a factor and being unable to even pull a post from the “can” is completely understandable (life happens) but outside that it is setting a standard for not being committed to yourself and audience.

4. Boxed Comments:  We hear over and over again to comment on comments to our blog and comment on other blogs, and we all do, so this is not a mistake in that aspect. But, what happens when the comment is “Great post, found it useful.”  Commenting back at first thought is the “Thanks for reading and finding this useful.”  Expand on that by seeing if they have a blog and refer to their blog in your comment back.  Thank them of course but also include how you liked a certain post as it relates back to yours. What happens if they do not have  a post that relates to yours, either respectfully thank them as above or ask them a question of some sort that relates a post of theirs.

5. Fear of First:  First to post or first to comment. Why?  If you find something and see that no-one else has written about write about it.  Being the first to comment on a blog is an opportunity to be able to share your thoughts without influence of others. After you comment share the post as it  meant enough to you to comment so why not share?

6.   Complacency:  Developing your niche and readership that meet your personal goals is wonderful but not a time to sit back. What happens when you do not meet your goals or even expansion.   Complacency is convenient and assumes loyalty.  That warm jacket is nice but yet decreases in size each year.

7. Closure: Closure as it relates to the lack of putting a piece of you and who you are into the post. When providing tips or relating a strategy, throw in what has worked for you (ie this blog) something you want to or are learning more about or something personal that connects people to you. Going outside a comfort zone is not always easy but yet it is welcomed.  Whether we deem ourselves as an introvert or extrovert, we all are a part of both. We tell people what we want them to know whether this be sharing knowledge from people we admire or exposing things about ourselves.  ie every so often my son becomes a part of this blog. As a mom first instinct is to shelter and protect but yet he is a big part of my life and actually inspires my writing though his curiosity of learning all that he can.

8. Lack Luster  Headlines: Think linkbait.  The headline is the what gets the article read. The content can be so valuable but if the headline is not enticing enough to read, many overlook. Headlines for some are the easy part where with others we struggle. Look at others that enticed you to read and incorporate.

9. Blinders to Community Expansion: This somewhat goes back to complacency, the expansion of your community is almost endless.  Commenting on blogs is great but not looking at the blogs of other commentors or the blog roll of people you read is not expanding upon your community.  The opportunity exists but time does not always but at the same time, we make time for what is important to us.

As a blogger who is blogging for the betterment of the business, exposure of the business or just to share thoughts we all have our reasons but all make mistakes.  The way to get around the mistakes is to acknowledge them and improve.  So, tell me how you are improving instead of identifying with the mistakes you have made?

Learn anything new here?

Tell us in a comment below.

One of the new tips for me was #4 “Boxed comments.” You can read my comment about that on Suzanne’s original post here.