Creating your own group on LinkedIn is one of the advanced strategies [Video 5] that the professional site’s members can implement to build their reputations and accomplish other business goals.
A “not-so-advanced” technique, and one that is extremely important and valuable, is participating in groups. LinkedIn allows users to join as many as 50 groups, and another 50 subgroups.
But once you have joined a group — especially if you are new to groups — you may not automatically know the etiquette and accepted behaviors . . . unless the group has a manager like Stephen Coates who wrote the following guidelines for posting on the eMarketing Association Network’s group page.
1) Posts must be by real people with real names – pretend names will be removed from the group. Real persons must have a surname.
2) Discussions must be relevant to eMarketing (no wineries, face cream or handbags)
3) The title must be brief (1-2 lines with no blank lines or underlines etc.) with the bulk of the information in the additional details section of the post.
4) The following are not permitted in any tab:
5) Redirection URLs (tiny.cc, bit.ly etc.) are not permitted. Why? because although a few might lead to a site with malware and no one knows until it’s too late and they’re used when multiple people flog the one site but want to hide it.
6) Any URL must be accompanied by some explanation of what’s there (eg. “read by blog” or “take this survey” must include a few sentences summarising the blog topic or survey objective).
7) Posts must be posted only once, the deleting of old posts notwithstanding.
8- As 6/5/10 is the 6th May in the entire world except the USA and the 5th of June in the USA, dates are to include the Month by name (6 May or May 6).
9) Posting multiple posts with different titles and text but all of which contain the same message from different persons are equally unacceptable.
10) Ads for services must not hide that they are ads, must clearly state the product or service being advertised and must not be titled with a leading question.
11) Business opportunities (in the discussions tab) must state:
12) Only actual jobs that pay a salary or contract ($per day or per hour) are to be posted in the job board.
13) Posts must state:
14) “I’m looking for a job” posts belong in the jobs tab.
15) Jobs posts must be removed when the job or the search for one has been fulfilled.
16) Event notices are to be put in the news tab and they, too, are to be removed when the event has occurred, unless there is significant IP such as conference proceedings on the site referenced.
17) Comments must be relevant to the post and not be used to flog an unrelated site, product or service.
18) Personal insults will be deleted and may lead to the person being removed from the group.
If your post has been removed:
Many of the group members who commented on Stephen’s guidelines suggested that All groups post such suggestions, and Stephen agreed to allow me to re-publish his.
What do you think? Would this be helpful for all groups? Are there some other guidelines you might suggest? Does your group publish such guidelines?