Tag Archives: Robyn Tippins

Get FOUND on the Web — through Online News Releases

Get FOUND in the Web
Get FOUND in the Web

Part I: SEO

PRWeb and Vocus sponsored a webinar on “How to Use Online News Releases to Drive Social Media Campaigns” : so I thought I’d “ruminate” over the material by “taking notes” as a blog post. That way, we all can get smarter.

Steps to SEO

A. Identify a profitable target key phrase

B. Create content page around your target key phrase

C. Build backlinks with key phrase and content relevancy

Where should key phrases go on your content pages?

(a) Title tag; (b) Meta description tag; (c) Meta keyword tag; (d) header; (e) body copy; (f) ALT text

NOTE: Robyn Tippins told my PR class that it’s not just the key words. You also need related words, or Google may think you are spamming.

In addition to key words, Google uses “backlinks” i.e.,  clickable words or images that take you to other sites like the two in this sentence.

NOTE: Not just any old links will work, though. Google judges the the quantity, quality, and relevance of the links.

HINT: Links with .gov and .edu add authority, and that’s a good thing

ARTICLES ARE A GREAT WAY TO GET BACKLINKS

And here are some recommended sites to submit your stories to:

Forums and Blogs also offer great places for relevant backlinks, but you need to take care: Participate in a MEANINGFUL way, which means Adding Value and Making Friends.

Note from Google

Google’s Matt Cutter posted a webinar and transcript further explaining SEO and how you get more “Google Juice”:

The more PageRank you have, the faster you are likely to be found, the deeper we [Google] will crawl in your site, and the more often we will visit your pages to see if they have been refreshed.

PageRank at a 50,000 foot view is this: it is the number of people who link to you and how important those links are.

So PageRank is not just getting as many links as you can. It is also how important they are. So having high quality content can really make a big difference.

Now it’s time to check out some of the sources listed above.

  1. Why not research one of the article publishers and see if you’d like placing your content on that platform?
  2. Read one of your favorite bloggers and leave a thoughtful comment.
  3. Check out a forum that discusses issues of interest to you; you can simply Google your area of interest with the word “forum,” i.e. “car forums” or “writer forums.”

Then, of course, JUST DO IT — Write your comments.

Next post: Part II of Notes on PRWeb’s webinar: Online News Releases are one of the most important SEO tools out there.

Blogging is New World Pathway

“Write your own blog post everyday, but spend twice as much time reading other people’s blogs and comment”

We're Listening

We had Sleepy Blogger, aka Robyn Tippins, come to PR class at San Francisco State, Tuesday, May 12, on the second last day of our exciting adventure into the World of All Things Social Media.

In addition to being a very popular and influential blogger and mother of four children, Robyn is Community Manager for Yahoo Developer Network. I read about her in a chapter of What No One Ever Tells You About Blogging by Ted Demopoulos.

Since she lives in the Bay Area AND a student group planned to tell the class about blogging, Sara Peterson (student in the group) and I Tweeted and Emailed. It worked for Jack Dorsey — and it worked for Robyn Tippins.

WOW, did it work!

The students loved her “down home” story — at 21, Robyn started a cloth diaper business from her home in Georgia, and the rest is history for another post. But what impressed Sara and so many of the students is how Robyn decided to make things happen, and she made them happen!

Here are some of the comments students wrote after her presentation:

“It was cool to learn how Robyn created a business on the Internet at such a young age, and now she works for Yahoo.” — Stephanie Mereau

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“Once you get out there, people start to refer to you and this is how you become influential.” — Mita Mahida

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“No job is Too Small!” — Alice Ng

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“It’s important for your blog to create a niche so that the right people can read the right blogs and leave the right comments for the benefit of the overall conversation.” — Stephen Giusti

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“Word of mouth has a lot to do with success in the blogging world as it is for business in general.” — Rafael Silla

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“Paid advertising on your blog can hurt you rather than help you because of all the clutter and distraction.” — Ann Marie Pawlicki

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“Research is essential — it makes you credible and relevant.” — Marie Belhomme

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“Key words and meta tags make it easier to find your blog.” — Gabriela Acevedo

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“Spend more time visiting other blog than writing your own.” — Theresa Rix

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“Moderate comments: know what your strategy will be.” — Brian McGuinn

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“Get your ideas out there and personalize some of your posts to keep yourself real.” — Orly Macabi

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“All in all: One of those classes that makes it all worthwhile.” — Shari Weiss

What works for your blog?

Next post: Personal Branding using Social Media

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