I’m planning a Twitter workshop for some of my BabyBoomer friends, who are finally getting the idea that Twitter isn’t going away — and maybe they ought to jump aboard sooner rather than later.
There’s a whole lot of confusion out there: note the “Digital Divide” that Janis Johnson and I discussed in my last post Social Media has a PR problem.
How often do I tweet?
When do I tweet?
What do I tweet — business? personal?
HELP!
And, of course, the “help” abounds all over the Internet. I like my two posts
A recent “tutorial” brought to my attention by my student and colleague Zahid Lilani was a video featuring Social Media Thought Leader Chris Brogan discussing Social Media 101
In the last few minutes devoted entirely to Twitter, Chris describes his own Tweeting strategy:
He promotes other people’s stuff 12 times for every once he does his own.
He replies to Everyone [I think he says more than 80% of his Tweets are replies.]
Chris called Twitter “His Serendipity Engine” through which he’s met scores of people he’d never have met any other way.
NOTE: Super Tech Geek Robert Scoble said yesterday that Chris does Twitter wrong simply because he talks so much about other things and other people, and Robert wanted to read more about Chris.
But my post has had a “secret” agenda, which is now going to be revealed:
I wanted to mix personal with business.
So here are the latest photos of my “Buckeye Family”:
Brian, Karen, Tyler
After all, People prefer to do business with People — when they have the chance.
This BabyBoomer does. But nowadays Saturday morning seems to be a great time to catch up on a lot of web stuff that’s going to get me thinking about the FUTURE . . . of marketing, advertising, PR, media and our lives.
So I figured I’d share some of what I liked this morning:
1) Seth’s Blog: “Fidelity vs. Convenience” – Seth commented on a new book that shows us that successful new products/services must EXCEL [x10] vs. their competition in either Performance [fidelity] or Convenience, e.g. movie theater vs Netflix.
2) Future of Advertising slide show by Paul Isakson: One of my favorite quotes tells us that Revolutions Happen When Society Changes Its Behaviors, Not Its Tools.
3) Ad Age story on how Advertising Will Change Forever: The OLD ways do take a long time to “die,” but the future is clearly digital and social.
4) Viral Video: The Ulltimate Word of Mouth. 17-year-old sparks huge sales of Web Cams – Logitech paid $0 for advertising.
5) 21 Tips for Twitter from Forbe’s Mag: (a) short & direct; (b) coupons; (c) viral; (d) customer service; (e) focus groups — to name a few. You can even let customers know their deliveries will be delayed. And don’t forget Employee Recruitment is another use, i.e., publicizing open positions.
6) Creating Newsletters that Work: 5 steps: (a) Plan; (b) Don’t sell too hard; (c) Offer value; (d) Be consistent; (e) Make it interactive.
7. Nourishing Web Relationships: I actually read this blog post a few days ago, but Adam Singer’s “The Future Buzz” is my favorite blog, so I wanted to include this. I love his take on current — as well as “evergreen” — ideas and strategies. As a teacher of public relations, I do know it truly is All About Relationships. Do check out The Future Buzz.
8. A Brief and Informal Twitter Etiquette Guide: I like DM’s for 1-to-1 plans, rather than: broadcasting personal business to everyone. And . . . not every DM or @mention requires a reply. We don’t return every phone message, do we?
9. Five Ways Traditional Media are Using Video: This idea is my understanding of the Future of Advertising, so I was really interested. What I read, however, was a bit disappointing . . . for me. It shouldn’t have been, though, when I thought about it. The Mashable article simply outlined the ways that traditional media are using video . . . to advertise their “wares”: e.g., magazines with private online video channels and publishers using online videos to promote literary works.
10. Social Media Marketing slide show: Pretty basic, but good principles, examples, and tips. Shows what Wal-Mart has done wrong by trying to “control” the process. Also points out how offline activities translate online for entrepreneurs: large and small.
TEN social media marketing slices is a pretty filling meal for one post. But I think I’ll try this again. Let me know what you think. What was most interesting to you. What other sites have you read lately that you’d suggest?
If you enjoyed this article, please consider leaving a comment or sharing it with your followers on Twitter! You can also subscribe by email for more cool interviews and articles from Sharisax is Out There.
