Today’s Twitter Lesson: How Microblogging Builds Community
Social Media is all about People: Connecting, Engaging, Listening and Helping One Another. Twitter technology can do all that!
ONE: 32 million Twitter users according to WSJ article Ten Ways Twitter will Permanently Change Business. [As of Dec 2009 68 million Tweeters]
TWO: Twitter creator Jack Dorsey has told us Twitter WILL one day [probably sooner rather than later] be as ubiquitous as email.
THREE: The only question, then, is HOW to use this amazing and “simple” technology to ReShape and ReVive Business in America [and all over the Globe]?
The BEST ANSWER is by Reading, Listening, Talking, Thinking, and DOING!
(A) Try search.twitter.com — put in “twitter for business” and VOILA! real-time URL’s to check out
(B) Study the Tweet Streams of progressive companies like @wholefoods, @jetblue, @homedepot, @SouthwestAir and “team” members at places like Dell, e.g. @ChrisBatDell
(C) For more company Tweeple, use Twibs or one of the other listings in Lee Odden’s 12 Directories
Twitter will help marketers get measureable results
Because Twitter updates in real time, you can reach an audience on the spot. It’s a great platform for asking for assistance, getting opinions, and answering questions. Much less expensive than a focus group — and so much more personal.
Twitter builds communities, and this will be especially fruitful for retailers — both local and global — as companies have the opportunity to tell customers about attractive sales and new products.
Use Twitter to engage with customers and create advocates. It really is all about People Helping People.