
“To be or not to be . . .” “To DO, or NOT to do . . .” I got a “dressing down” the other day when I asked a question on various social media platforms. This was my message: “ARE PRESS RELEASES DEAD? I would like to publish an article on my blog,” I [...]
Why is it that 2/3 of small businesses fail within the first two-three years of operation? One of the major causes for a company’s collapse is inadequate planning upfront, according to business consultant Les Ross, whom I first met this spring when he WOW-ed my SFSU advertising students with his Internet Marketing presentation. Many students [...]
Everyone wants to work for — or own — a successful company. And we are all looking forward to a positive turn for our global economy. The news, whether from the beleaguered mass media or the intrepid bloggers and Tweeters, continues to depress us with seemingly insurmountable challenges from foreclosures to furloughs to bankruptcies. It [...]