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20 November 2009

Do we need an Emily Post for social media etiquette?

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“To be or not to be . . .” “To DO, or NOT to do . . .” I got a “dressing down” the other day when I asked a question on various social media platforms. This was my message: “ARE PRESS RELEASES DEAD?  I would like to publish an article on my blog,” I […]

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25 June 2009

Give your Ideas the Power to Grow your Business

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 Interview         5 comments

Why is it that 2/3 of small businesses fail within the first two-three years of operation? One of the major causes for a company’s collapse is inadequate planning upfront, according to business consultant Les Ross, whom I first met this spring when he WOW-ed my SFSU advertising students with his Internet Marketing presentation. Many students […]

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19 June 2009

Business will rebound when firms learn and use today’s new resources for marketing

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 Interview         12 comments

Everyone wants to work for — or own — a successful company. And we are all looking forward to a positive turn for our global economy. The news, whether from the beleaguered mass media or the intrepid bloggers and Tweeters, continues to depress us with seemingly insurmountable challenges from foreclosures to furloughs to bankruptcies. It […]

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