While it’s true that we are clearly in the “early adopter” stage of Social Media for Business, that does not mean that your gut feeling is wrong: SOCIAL MEDIA/INTERNET MARKETING is the Way We Will Do Business.
So the sooner your organization hops onboard, the faster you will be able to build the customer-concentric community that will inevitably lead to a more profitable business.
Here are some ideas on how to convince your boss that he’ll learn a whole lot on social media platforms like Twitter and Facebook:
Ten Step Program
1. Listen and hear what people think about your company and your industry.
2. Discover that fear of public opinion is unjustified; your community simply wants transparency and authenticity.
3. With thousands of bright minds online, you’ll get lots of ideas and help formulating solutions for problems in your marketplace.
4. Honesty and generosity cost little, but reap Huge Rewards.
5. Garner “brownie points” just for being “out there.”
6. Experimenting is fun, necessary, creative, and guaranteed to produce positive results.
7. Successful companies will all be customer-centric.
8. Prospects will become customers; customers become loyalists; loyalists are your new influencers. You can’t buy that kind of advertising.
9. Get the jump on the competition. Everyone will be “out there”‘ get out sooner.
10. Finally, realize that isolation from your community cannot be a model for profitability.
JUST DO IT!
And for those of you who have DONE IT, please add to this list of ways to convince the boss.
I enjoyed reading this blog. Social media will for sure help with independent businesses, and also worldwide businesses. Especially twitter because twitter you can communicate with anyone knowing their name will be mentioned they will see either your message, response or opinion on whatever. Any boss of a business should include their self with social media website that will help promote their business online and for the communities.
Its a great theory. But it might just be your reality that companies will be more customer centric
Your takeaways — good points on listening, observing and engaging
i like how u used the nike quote “just do it”.
I think all types of businesses should get out there with websites and blogs.It would let a lot of people know what they’re really about. If companies understood these ten points, maybe imore poeple would be successful and then more people will have jobs.
Jasmine, one success leads to another.
Its not just the large companies that should follow these ten points but even individuals can use them. These ideas don’t just give pointers to companies but to people who are uncomfortable with what their job is now. More people need to just accept the past and look towards the better possible future, move on and find something that they like to do and make a business out of it.
Keil, I couldn’t agree more. The past is the past and we can’t change it. But we can certainly learn from it . . . as well as learn how a very different future is opening lots of new doors for everyone. Thanks for your comment. 🙂