Tag Archives: Webify your Business

Sharisax Is Out There

8 Ways to Generate Sales from your Website

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“Unfortunately the vast majority of websites do not do a good job converting visitors into paying customers. The key is to plan strategically BEFORE designing your website.” — Patrick Schwerdtfeger

Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. His programs consistently get strong reviews and leave attendees burning to put their new strategies to work.

I first met Patrick when he discussed social media basics to a group 0f 70+ San Francisco Bay area consultants. He was so popular the group invited him to return to talk about How to Win Social Media Victories. You can view videos from both those talks by clicking on the links.

Patrick’s easy-to-read and implement strategies have been outlined in his book WebifyYour Business Internet Marketing Secrets for the Self-Employed in which one chapter offers an 8-step action plan for using your website more effectively.

Here is your 8-step Website Action Plan

1. Understand that your website is your Sales Department.

2. Generating website traffic is Marketing.

3. Think about first-time visitors to your site.

4. Identify exactly what you want them to do.

5. Answer the following three questions for your site visitors in five seconds.

6. Why am I here? Tell them what you do.

7. Where do I look? Offer a few clear choices.

8. What do I do? Tell them what to do next.

Think about all the steps BEFORE you start building your website. It’s a lot easier to build a new site than fix an old broken one.

FURTHER READING:

Simple Answers to Six Basic Social Media Questions

PatrickSchwerdtfeger: Author and Speaker

What’s the Future of Social Media: How many of these FAQ’s can you answer?

 

Website Designers in Demand even with the ease of blogging software

 

Business will rebound when firms learn new marketing resources

10 more easy ways to improve your website

 

Sharisax Is Out There

Why am I here?

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“What do you want your website visitors to learn about you?”

That question began chapter 18 — “Website conversations” — in Patrick Schwerdtfeger’s popular step-by-step guide for small business owners, commission salespeople, and service professional: Webify Your Business, Internet marketing secrets for the self-employed.

“Your website visitors need to find out if your website has what they are looking for . . . or not.”

Patrick suggests that you answer this question right away by including positioning statements “front and center” on your Home Page. He advises writing down statements like one of his: “Tactical Execution offers tested marketing strategies for small business.”

So I thought I’d follow his direction and list a half dozen Positioning Statements for SHARISAX IS OUT THERE:

  1. Sharisax Is Out There [SIOT] offers step-by-step lessons on how to accomplish basic tasks on popular social media platforms like Facebook and Twitter.
  2. SIOT discusses solutions that can help small, medium, and large businesses apply technology to reshape their organizations and take advantage of the evolving communication landscape.
  3. SIOT presents interviews with business professionals who are social media influencers and users.
  4. SIOT reports information provided during social media conferences and events.
  5. SIOT shares tips and other content from popular social media books.
  6. SIOT offers my own personal observations of the huge changes in our lives because of the paradigm shift –the New Normal in business and marketing.

Now it is your turn. Make a list of statements and then prioritize them in a logical order, i.e., What you want people to do first, second, third, etc.

“A conversation is taking place and you can script your side of it the same way some companies use scripts for customer service calls.”

You have complete control over your website, and you should take advantage of the opportunity, according to Patrick:

“Figure out what you want them to learn and then build a path for them to walk on. If you do, it will dramatically improve the conversion rate your website delivers.”