“What do you want your website visitors to learn about you?”
That question began chapter 18 — “Website conversations” — in Patrick Schwerdtfeger’s popular step-by-step guide for small business owners, commission salespeople, and service professional: Webify Your Business, Internet marketing secrets for the self-employed.
“Your website visitors need to find out if your website has what they are looking for . . . or not.”
Patrick suggests that you answer this question right away by including positioning statements “front and center” on your Home Page. He advises writing down statements like one of his: “Tactical Execution offers tested marketing strategies for small business.”
So I thought I’d follow his direction and list a half dozen Positioning Statements for SHARISAX IS OUT THERE:
Now it is your turn. Make a list of statements and then prioritize them in a logical order, i.e., What you want people to do first, second, third, etc.
“A conversation is taking place and you can script your side of it the same way some companies use scripts for customer service calls.”
You have complete control over your website, and you should take advantage of the opportunity, according to Patrick:
“Figure out what you want them to learn and then build a path for them to walk on. If you do, it will dramatically improve the conversion rate your website delivers.”