Category Archives: Business Communication

Business Communication

BUS 300 Students gather here Wednesday, Oct 29

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BUS 300 WedHi all:

Please follow all instructions below. Plan to be online from 7 pm – 9:30 pm

1) After viewing the video “What to do with Big Data” [12 minutes]

GO TO BUS300-Comments on Wikispaces.

You should have received an invitation with a link.

Register with YOUR NAME and a password.

Go to the PAGES on the right sidebar.

Each video/assignment has a separate page.

Write TWO comments the Big Data video: one will be what you learned from the “content” of the speech. AND . . .[you may need to watch a second time] describe the structure of the presentation and how well the various stages of the speech worked for you.

Each comment needs to be at least three sentences.

Finally, please choose two comments from classmates and respond to what they say.

Seth Godin2) CHECK OUT Seth Godin’s blog: http://sethgodin.typepad.com/

Find 3-5 blog posts to read and think about
Write a comment of at least three sentences about any two of them in Wikispaces site:BUS300-Comments
Topic: Seth Godin
Comment on at least two of your classmates comment.
3)

FINALLY, view this video and list at least THREE things you understand about communications from Kate’s satirical look at Wearable Technology
Write your own comment and comment on one classmate’s comment on Topic: Wearable Tech
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Archive, Business Communication, Sharisax Is Out There, Twitter

Press Releases and Advertising are Dead

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Social Media is Pushing Dramatic Changes in Marketing

There's light, new growth, beauty, and interconnection

TGIF. We’ll make this blog-lite, just in case you haven’t read my first post.

Yesterday’s adventure along the SM Revolutionary Road was anything but “lite” – information-wise. Three Bay Area social media players: John Harper, Dean Guadagni, and Pat Kitano visited my SFSU advertising and PR classes to provide all of us with a host of on-scene strategies they are currently implementing for their clients.

A few of the social media insights we heard:

  • The 100-year-old press release, the Hard Sell, is dead.
  • After celebrities Oprah Winfrey and Ashton Kutcher joined the Twitter Universe, its population grew 1.2 million – including a 12% growth in One Day!
  • Twitter is the perfect medium for broadcasting today, especially when building brands.
  • Speaking of branding, the Internet is an outstanding way to create and develop a personal brand. Resumes are passé. The paradigm is shifting in job search.
  • Google Alerts allow you to get an email notification every time your name [or any key word of your choosing] is mentioned on the Internet.
  • Information is going to be like the air around us.
  • We will be making chips from man-made diamonds so computers will get lighter and lighter.
  • Advertising, as we have known it, i.e., Madison Avenue strategies developed for the “New” medium of TV in the Fifties, just doesn’t work anymore.

More on all of these topics coming soon. In the meantime, check out (1) John’s April 23 blog post [and on-the-spot interview with me]: (2) Dean’s views and tips: and (3) Pat’s web explanations of how social media converges with mass media.

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