Chicken or Egg: Which came first?
If I write this blog article about how Jeff Bridges should win the Best Actor Oscar for his authentic portrayal of a washed up, alcoholic country singing legend in the semi-romantic film Crazy Heart –
(1) Will my article get lots of new readers after he wins?
OR
(2) Will he win because I wrote about him?
If you join LinkedIn and completely fill out your profile, enter regular updates, answer questions, and participate in LinkedIn groups –
(1)Will someone find you and offer you the Job of a Lifetime?
OR
(2)Will you connect to some really bright, supportive people who help you create the life you always wanted?
If you spend an hour a day on Facebook –
(1)Will you be found by your long-lost high school buddies [or significant other]?
OR
(2) Will you participate in ways to deepen your current relationships?
If you keep your Tweetdeck desktop application open throughout the day and check it periodically –
(1) Will you accrue 15,000 followers
OR
(2) Will you discover amazing information AND people you could never have found any other way?