Media Relations — by the Book

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Let’s continue chatting about some of the tips from David E. Henderson’s “Making News in the Digital Era.“   [overview of David's book provided in previous post]

“The practice of influential communications with the media comes from realistic knowledge of what makes appealing news, what is and is not a story identifying …

Facilitating Conversations: Talking the Talk – Part 2 of my glimpse into Putting PUBLIC Back in PR

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Crank up the conversation
Want to join the discussion of “How Social Media is Reinventing the Aging PR Business”?
I did yesterday when I began the day writing my take-aways from Part 1: “The True Value of New PR” — Putting the Public Back in PR by Brian Solis and …

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