And those valuable ties are growing deeper and wider . . . as we TWEET and BLOG and “FRIENDFEED“
According to CrunchBase, “Robert Scoble is an American blogger, technical evangelist, and author. He is best known for his popular blog, Scobleizer which came to prominence during his tenure as a technical evangelist at Microsoft.
According to my Public Relations students at San Francisco State, who were able to engage with him firsthand when he spoke with us Thursday, April 28, he is a true visionary who is leading the exploration of the Social Media Universe.
In closing this post, I’d like to leave you with a John Naisbitt quote Robert used in his 2006 book co-authored with Shel Israel, Naked Conversations: how blogs are changing the way businesses talk with customers:
“Everything never changes.
Something has changed and it impacts everything else.”
[Disclaimer: That video above was my first "sad" attempt at using the Flip camera. "I am always doing that which I do not know how to do in order to learn to do it."]
Next post: Jack Dorsey, Twitter creator visits SFSU
Well stated, Alvin. Regarding your first comment above about being noticed by being superengaged: I beleive all of our speakers have shown us how hard they are working and the dedication it takes to “make a name for oneself” — and that really goes for any field. There are leaders and there are followers. It takes work to become and remain a leader.
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In reply to Theresa, I can identify with your comment about not being able to build “my entire life on the internet without actually inspiring and meeting people.” For me the key would be balance, but I can understand how sometimes it is beneficial in today’s cluttered web that someone would have to push his or her network to the extreme of the spectrum in order to break away from the masses and stand out. To get read, you have to get noticed…To get noticed, you have to engage.
In addition, from Robert’s discussion, I also took away the importance of navigating through the clutter on the web. More clutter is created everyday, and it was interesting to hear that a solution, and one of great value on social media sites, is the filter tool. As users, and ultimately consumers, we all will benefit from the availability of the latest and most effective filter tools, using it to get past the clutter and find what we are actually interested in.
One final compelling comment made by Robert was how the CIA is having trouble in the areas of witness protection and creating new identities for people. With so much transparency on the web now, one can virtually search almost anything about anybody. I found it interesting how “fake” profiles have to be created in order to establish a new identity on social network sites, protecting key individuals who live under a guise. The ever-changing web 2.0 is creating new problems that will eventually have to be dealt with; such as privacy issues. Personally I have a problem with privacy invasion. I don’t want anybody snooping around in my private life. With that being said, it is extremely important that you be proactive about the information you put online. Remember, you’re building a reputation and establishing your own “brand” image over time. It will be fascinating to see what this social media “world,” advertising, and PR will evolve into a year from now…even 3 years from now.
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5:45 pm
Here’s one intro video of Robert Scoble’s appearance in the PR class: http://www.youtube.com/watch?v=XGr-PC2HZrI
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