Tag Archives: social media listens and responds

Twitter is like a Text Message to the World, Free Social Media Monitoring Tools & other SM Marketing insights [Briefly stated]

STATS on Social Media Marketing — from Hubspot slide show

  • 90 Trillion emails sent in 2009
  • 500 million active Facebook users
  • 126 million blogs
  • 10+ billion Tweets sent on Twitter since 2006
  • 2 billion videos are streamed each day on YouTube

Social Media Marketing: enables others to advocate for your business through compelling content

Social Media is like a Cocktail Party: Listen then Respond

Company blogs are digital publications that allow public responses and improve lead generation.

Facebook is a social network that connects people personally and professionally through connections, messages, photos, and videos.

Facebook Fan Pages let businesses interact with customers and prospects

Twitter is like a Text Message with a BCC – TO THE WORLD: Businesses use Twitter to converse with prospects, provide customer service, and drive website traffic.

Links are the Currency of the social web

Social Media Monitoring collects online mentions for measurement and response

Free social media monitoring tools:

BoardTracker Discussion Search

Social Mention Alerts

CoTweet

Google alerts

Co.mments

Paid social media monitoring tools:

Hubspot, Techrigy, radian6, crimson hexagon, scoutlabs

Download the Hubspot slides

FURTHER READING:

Hubspot: Inbound Marketing for mutual gain

Social Media Monitoring: Critical to Business Success

Simple Answers to Six Basic Social Media Questions