STATS on Social Media Marketing — from Hubspot slide show
- 90 Trillion emails sent in 2009
- 500 million active Facebook users
- 126 million blogs
- 10+ billion Tweets sent on Twitter since 2006
- 2 billion videos are streamed each day on YouTube
Social Media Marketing: enables others to advocate for your business through compelling content
Social Media is like a Cocktail Party: Listen then Respond
Company blogs are digital publications that allow public responses and improve lead generation.
Facebook is a social network that connects people personally and professionally through connections, messages, photos, and videos.
Facebook Fan Pages let businesses interact with customers and prospects
Twitter is like a Text Message with a BCC – TO THE WORLD: Businesses use Twitter to converse with prospects, provide customer service, and drive website traffic.
Links are the Currency of the social web
Social Media Monitoring collects online mentions for measurement and response
Free social media monitoring tools:
BoardTracker Discussion Search
Paid social media monitoring tools:
Hubspot, Techrigy, radian6, crimson hexagon, scoutlabs
FURTHER READING:
Hubspot: Inbound Marketing for mutual gain