The Future of Advertising: Payment, Entertainment & Information

Filed in Sharisax Is Out There 4 comments

How can organizations “conquer the forces changing business today”?

C-Scape, a new book by Larry Kramer, journalist-turned-digital entrepreneur/venture capitalist, offers case histories and insights to help businesses make more informed decisions on what to do next during these revolutionary/evolutionary times.

Discussing the future of advertising, Larry suggests three opportunities.

“Each offers the target audience something desirable — something entertaining, valuable or useful, or a combination.”

Marketing Beyond the Purchase Funnel: 3 Opportunities

    1. Offer consumers payment for their time and attention with some form of tangible reward.

    2. Converge ads with entertainment content.

    3. Provide useful consumer information.


Groupon offers one product or service at a high discount every day to site visitors.

AMC’s hit Mad Men refers to existing brands as part of the story line.

Larry’s conclusions on how ads must change:

“Businesses must realize that their idea of what makes for a great advertisement may be out of date.”

“The methods that will do the jobs advertising used to do must be drawn from the whole spectrum of content creation that traditional and new media have to offer.”

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Posted by Shari Weiss   @   14 November 2010
Tags : , ,
Nov 18, 2010
1:17 pm

Hello Shari,
This is a good post, and it is correct, time has
changed, and if companies are to be successful,
they need to review their advertising.
What worked in the past, does not necessarily work now.

Thanks for the info.
All best wishes,
Diane :)

Author Nov 18, 2010
2:10 pm

Diane, do you find any brands that are still advertising effectively? One way to verify that observation would be that you (a) remember the advertisement and more importantly (b) that you acted on the ad.

Jan 13, 2012
12:00 am

This is a true part which you explain in your post about advertising. I rally agree this one, that if a industry has become famous or successful then they should do some advertisement in their company. It will help a lot for their further betterment.

Jan 21, 2012
6:31 pm

Hello! Someone in my Facebook group shared this website with us so I came to check it out. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Exceptional blog and great design.

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