Justice Marshall aka @SocialNature on Twitter believes that relationships are the foundation of business and happiness, and that makes lots of sense as Justice and I are Tweeting one another — learning from one another — and supporting one another.
When Justice recently Tweeted about a conference he’d attended about the Art of Sales in response to one of my Tweets on the Art of Marketing, I asked him to Guest Post his findings.
Voila . . .
When Shari asked me to write a guest post on What I Learned at Art of Sales in Vancouver BC, 2009 http://www.theartofproductions.com/events-salesVancouver09.html it naturally made me ask myself “What DID I learn?”
I don’t generally take notes at these sorts of events (not my learning style) so I have to look inside my brain to see what stuck. And as I look inside, I notice an internal distinction between what I learned… and what I enjoyed.
I certainly enjoyed all four of the presenters. And interestingly, the speaker that I learned the most from was also the least interesting in terms of presenting style. He sat at the side of the stage and basically gave a slideshow. But his slideshow rocked. Max Lenderman — http://www.experiencethemessage.com/ — taught me something new about experiential branding, with visual examples and stories from all over the world.
Dipping their toes in
Along the way, I also get to learn about and influence their strategic planning process. In his presentation, Max showed me —
How some companies are creating remarkable branded experiences in real life that can be extended and deepened through digital mediums like social media.
His most striking examples were pop-up stores and unusual branded installations like the Charmin public restrooms in Times Square.
Smart brands worldwide are creating events and contributing and participating in the lives of people in ways that are way more far-reaching than being just about the features and benefits of any particular product.
So – What did I learn?