Tag Archives: evolving communication landscape

Sharisax Is Out There

Why am I here?

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“What do you want your website visitors to learn about you?”

That question began chapter 18 — “Website conversations” — in Patrick Schwerdtfeger’s popular step-by-step guide for small business owners, commission salespeople, and service professional: Webify Your Business, Internet marketing secrets for the self-employed.

“Your website visitors need to find out if your website has what they are looking for . . . or not.”

Patrick suggests that you answer this question right away by including positioning statements “front and center” on your Home Page. He advises writing down statements like one of his: “Tactical Execution offers tested marketing strategies for small business.”

So I thought I’d follow his direction and list a half dozen Positioning Statements for SHARISAX IS OUT THERE:

  1. Sharisax Is Out There [SIOT] offers step-by-step lessons on how to accomplish basic tasks on popular social media platforms like Facebook and Twitter.
  2. SIOT discusses solutions that can help small, medium, and large businesses apply technology to reshape their organizations and take advantage of the evolving communication landscape.
  3. SIOT presents interviews with business professionals who are social media influencers and users.
  4. SIOT reports information provided during social media conferences and events.
  5. SIOT shares tips and other content from popular social media books.
  6. SIOT offers my own personal observations of the huge changes in our lives because of the paradigm shift –the New Normal in business and marketing.

Now it is your turn. Make a list of statements and then prioritize them in a logical order, i.e., What you want people to do first, second, third, etc.

“A conversation is taking place and you can script your side of it the same way some companies use scripts for customer service calls.”

You have complete control over your website, and you should take advantage of the opportunity, according to Patrick:

“Figure out what you want them to learn and then build a path for them to walk on. If you do, it will dramatically improve the conversion rate your website delivers.”