What Social Media “Myths” would you uncover or debate? [briefly stated]

Filed in Sharisax Is Out There 5 comments
  • Articles declaring that “email is dead” overlooked data regarding mobile email
  • Some consumers are more likely to buy if they “like” that brand, but that brand loyalty doesn’t necessarily translate to ROI
  • Don’t worry about who quits Twitter — it might not be relevant


    Love this article! Well written and researched! The fourth myth particularly resonated with me regarding Social Media’s role in limiting “real” interaction/engagement, i.e. keeping us from personally meeting up.

    Nothing could be further from the “truth” as I see it. What immediately comes to mind is the superficiality of so many face-to-face conversations where people typically are afraid of revealing much about themselves and their real feelings.

    Online, a good number people [who aren’t scammers, and other evil-doers] seem to be motivated and enabled to engage honestly and thoughtfully. Then when they do make the opportunity to meetup face-to-face, there is so much to talk about in more depth — human being to human being.


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    Posted by Shari Weiss   @   10 December 2010
    Tags : , , ,
    Dec 10, 2010
    1:49 pm

    Hey Shari,

    I topic on Social Media makes us anti social is a good one.

    It is very easy to hide behind a computer these days. We forget that we are missing a crucial element to our businesses. The good old fashion person to person, knee to knee business is a crucial part of relationship building with our customers and potential business partners.

    In Success,
    Howie Perks

    Dec 11, 2010
    10:55 am

    Thanks a lot for pointing out this article. The part about “email is dead” was great… I tell myself I am just out of step and then along come the facts. Guess I’m not so far behind after all. Yeah, my suspicion is like the author’s statements like “the web is dead” (I heard at a recent conference) can be deceiving. Yes there are new technologies and those ahead of the curve can do well. But there is plenty of room for those in the old space who use it well. Saying email is dead or the web is dead is like saying I’m dead. Hey – we are all dying. But hardly dead!

    Author Dec 11, 2010
    11:55 am

    very cleverly stated, Richard.

    What I love about all of this is that we are all very much evolving, and to me, that is FUN! and PRODUCTIVE! and SATISFYING.

    Dec 12, 2010
    5:15 pm
    #4 Pat and Lorna Shanks :


    No matter what we deal with, it is always best to do our own research and get our own view of what’s going on. And it is so true that people feel a lot more secure in “saying” personal things through written interaction than face-to-face. There seems to be a perception of a smaller risk of negative feedback.

    ~ Pat and Lorna

    Author Dec 12, 2010
    9:50 pm

    I agree on both counts. RE: doing our own research. I’m actually working on a story about YELP, where lots of people post negative reviews that are often more “personal” than business, so more research is definitely in order.

    As to “smaller risk of negative feedback,” I’m reminded of the stories I’ve heard recently where 20-somethings typically dump their significant others via a Facebook message.

    A new world we are living in

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