I debated about using that title — and even asked my Facebook Friends for advice on the riskiness of a “risqué” headline. So we’ll see what happens:
Will I get more traffic?
Will I hear any backlash?
What will I learn from using a “racier” title than I might have?
What will YOU learn from the notes I took at George Kao’s latest free social media webinar?
Blueprint for starting your own online business
Is it possible to know with any certainty
— BEFORE you start anything
— if it will work?
George Kao asked this question as he began his December 16 webinar featuring Internet Entrepreneur Clay Collins, who has started a business called Project Mojave to share his “vision for a world where every person can be their own boss and secure a healthy income while offering their greatest gift to the world.”
My Take-Aways
Most marketers do not fully understand how to get the most from market research.
STEP ONE: Your first research should be to carefully describe your Idea Client:
- Develop a “Customer Avatar” – a picture of that ideal client.
- When you plan your marketing message, aim it at One Specific Person. The key is talking to one person; you will sound more authentic, and others will want to engage with you as well.
How do you put together this Buyer Profile [as David Meerman Scott has called it]?
- If you know where your demographic is, then go where they hang out. [i.e. Fish where the fish are.]
- Then ask them questions:
- What is your biggest fear?
- If you could ask anyone a question, WHAT would the question be and WHOM would you ask?
- What product would you buy from me if I was the only one who could make it?
- How much would you pay for it?
“At the end of the day, people buy on emotion: they ‘Justify‘ as they buy what they want”
said Clay Collins, who suggested you then double the sum that they said they’d pay.
STEP TWO: Design your business around Problems, Needs, or Questions
- If you can Answer a Question, you begin a relationship
- If you can Fulfill a Need, you definitely get someone’s interest
- If you Solve a Problem, you’ve got yourself a customer.
If you want to know where to find those problems, look to these areas:
- Relationships and sex
- Health
- Careers, jobs, making money
Clay:
“It’s all about Getting Laid, Getting Paid, and Not Dying.”
STEP THREE: Know the customer’s “Primary Driver”
- Most people are driven by one thing.
- Find out what it is: Ask them what they want and why. Then ask them the same question again . . . and again.
- Then Speak [i.e., your message] to their actual, real experience in a way that they can visualize the result.
*** So here are those original questions:
Will I get more traffic?
Will I hear any backlash?
What will I learn from using a “racier” title than I might have?
. . . AND THE MOST IMPORTANT . . .
What did YOU learn from the notes I took at George Kao’s latest free social media webinar?
