Now that social media is more popular than porn on the Internet, it’s time for everyone to jump on the bandwagon — and that definitely includes our university teachers.

That’s why Wiley Publishers invited noted social media expert Erik Qualman to guest lecture a webinar attended by 22 profs and lecturers the first day of December.

Welcome to the Social Media Revolution

Erik’s Socialnomics slideshow seen on YouTube by more than 1 million viewers:

Below is a listing of 15 soundbites I “live-tweeted” during the hour lecture:

1 – Socialnomics is defined as the exponential return for individuals, derived from social media.

2 – “Wasting time” on the Internet can actually make people more productive. Erik gave an example of checking email and Facebook on a SmartPhone while standing in checkout lines.

3 – Most people can spend less time finding information online than offline.

4 – The key to social media success is Doing rather than Deliberating.

5 – Social media spans time and space, allowing much greater opportunities for connection.

6 – The Pope uses many forms of social media, including Wikis.

7 – Google’s new WAVE is going to be the 21st century email.

8 – Winners in this new world: (1) Consumers get best products and services; (2) Best companies will reap best Word of Mouth.

9 – Social bookmarking site is a great way to do research AND see what is resonating with the public.

10 – Four steps to use social media: (a) Listen; (b) React; (c) Interact; (d) Softsell.

11 – Students can use blogs, wikis, and forums to bounce ideas off one another.

12 – When using/experimenting on the Web, ask for Forgiveness rather than Permission.

13 – We no longer search for news; it finds us. Soon products and services will find us.

14 – People can look at their updates and take a real assessment of their lives.

15 – How to get the most from Social Media: “Be social to learn social.”

For added reading, check out my article commenting on Erik’s 15 Social Media Maxims

and check out Top Ten Mistakes Made by Social Media Newbies