“Write your own blog post everyday, but spend twice as much time reading other people’s blogs — and comment,” That was just one of the valuable suggestions discussed by the Sleepy Blogger, aka Robyn Tippins, who visited my PR class at San Francisco State when we first started to learn about social media back in 2009.

Here are some of the quotes students remembered after her presentation:

“Once you get out there, people start to refer to you and this is how you become influential.”

“It’s important for your blog to create a niche so that the right people can read the right blogs and leave the right comments for the benefit of the overall conversation.”

“Word of mouth has a lot to do with success in the blogging world as it is for business in general.”

“Paid advertising on your blog can hurt you rather than help you because of all the clutter and distraction.”

“Research is essential — it makes you credible and relevant.”

“Key words and meta tags make it easier to find your blog.”

“Spend more time visiting other blogs than writing your own.”

“Get your ideas out there and personalize some of your posts to keep yourself real.”

What works for your blog?

Who are your favorite bloggers — and why?

[content taken from early post 5/2009 – but still very relevant today]