Tag Archives: Les Ross

Blogging, Facebook, Sharisax Is Out There, Twitter

Managing MY Online Presence: A Road Map

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If you don't know where you are going, any road will take you there
If you don

Where do I WANT to go?

NOT

Where am I going?

I’m remembering the quote I often tell students: “If you don’t know where you are going, any road will take you there.”

Back on July 1, I started to think about “managing” my online presence, i.e., putting some routine in place primarily to help me select where I wanted to make my Web contributions. So I wrote “How do you manage your Online Social Media presence?”

In essence, I was thinking aloud. What I accomplished — and, unfortunately, all I accomplished with that post — was to ask myself to set aside time in the morning to Go Online.

But I didn’t give myself a road map. Hence, “If you don’t know where you are going, any road will take you there.”

Road Map — by the numbers.

1) Step one on the road must be taking time to clarify Objectives. So I thought I’d imagine the possibilities:

a) Casual: Whenever . . . of course that’s not me. It’s really OK if that label describes you, someone who spends as little or as much time as happens to be there: checking out your Facebook page, email, Twitter account, etc. I.E., WHENEVER . . . [been there, done that]

b) Experimenter: We’re ALL experimenting here, and that is a good thing. But there’s a danger — lost opportunity and value when you never really “move off the dime.” Get out there and BUILD, don’t just keep trying new things. [been there, done that]

c) Reader: One of the greatest benefits of Twitter for me personally are all of the website references with Great Stuff. I could read and read and read. How many of us bookmark and bookmark and bookmark . . . and don’t even get to read? [been there, done that]

d) Novice Participant: Read some blogs that strike a chord and add your voice once or twice a week. Join some groups and occasionally check to see what group members are asking and answering. [been there, done that]

e) Active Contributor & Engager: This is who I WANT to be. And we all know that Today is the First Day of the Rest of Our Lives.

So what does an ACE [Active Contributor & Engager] do?

Here’s my new plan . . . and a new Number One since the Objective has been taken care of:

1) Make a list of WEEKLY goals {I believe I can hold to that) and check off my accomplishments EVERY Sunday night.

2) Prioritize those goals to make certain that the ones on the top of the list are done for sure.

3) Because my original intention, way back when I first posted on April 23, was To Become an A-List Blogger — and that continues to be my Long Term Goal — Blogging will be my top priority. One of my students got around to reading my blog last week — and liked it. He asked how often I write. My immediate answer to myself was NOT ENOUGH. So Priority Number One for me is to make certain FROM NOW ON to have 3-4 posts (or more) Every Week!

4) Next, because I really believe that Twitter will become all that its creators are envisioning, my goal will be 3-5 Tweets Every Single Day! I will continue to follow my own advice on What to Tweet.

5) Facebook is a HUGE priority, especially since my partner Les Ross and I are building our Social Media/Internet Marketing consulting business Performance Social Media, which recently set up a Fan Page. We’ll be including the opportunity for small and large companies to find social media interns through us, so I’ll be monitoring and updating both my Facebook Profile and my Facebook Page EVERY Day. That means NEW content on the Facebook page at least four days a week.

6) I may be running out of time for Daily Tasks, but I thinking checking in and updating LinkedIn is essential. So besides that commitment, I plan to contribute to at least two LinkedIn Group Discussions every week.

7) Finally, my new Road Map will highly suggest that I check out at least one New social media tool, strategy or app every week; by checking out, I do mean more than reading about it.

Good luck . . . to me . . . and everyone else out there who may want to follow my Road Map.

Let me know what you think?

Do these suggestions help you?

Do you have any others to suggest?

In the meantime, I’ll see you all “Out There.”

And, Jay [my student who asked about my blog], how’s this for a new post?

Next post: What I read Saturday instead of watching cartoons

Twitter

Performance Social Media FACEBOOK PAGE is up and running

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Catch up. Become a FAN of Performance Social Media and start to Make Sense of Social Media/Internet Marketing

Grow your business with social media strategies
Grow your business with social media strategies, tactics, and tools,

Forget the OLD Rules of PR.

Read below for David Meerman Scott’s NEW RULES for Marketing AND PR:

1) Marketing is MORE than ads.

2) PR is MORE than mainstream media.

3) YOU are what you Publish.

4) People want AUTHENTICITY, not Spam.

5) Participation NOT propaganda.

6) “Interruption” be GONE; instead: Content when people want it.

7) Focus on Long Tail, not Mass Audience.

8) Forget TV and maximize online presence.

9) Forget awards, forcus on winning business.

10) Public is back in PUBLIC Relations.

11) Content drives Action.

12) All sorts of social media platforms communicate directly with buyers.

13) On the Web: Marketing and PR are ONE.

You can read David Meerman Scott’s blog posts at WebInkNow.com.

Next post: Here are the Old Rules . . . for your consideration, or . . . for disposal šŸ™‚

Interview

Give your Ideas the Power to Grow your Business

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Thoughtful planning turns ideas into profits for small businesses, says Les Ross helps Why is it that 2/3 of small businesses fail within the first two-three years of operation?

One of the major causes for a company’s collapse is inadequate planning upfront, according to business consultant Les Ross, whom I first met this spring when he WOW-ed my SFSU advertising students with his Internet Marketing presentation.

Many students expressed their amazement at how web sites could be set up to operate on automatic pilot, maintaining customer contact and continuing to offer products and services for sale.

“Internet marketing allows the small guy to compete against the big guy — and not only compete, but outcompete — because there is no differentiation between a large business and a small one on the Web. Success is purely dependent first on the quality of the message and then on the follow-through. Product quality and customer service are essential.”

“The other remarkable thing is the ability to totally automate the entire sales and marketing process. It’s an effort to structure the system, but once in place, then it’s a process that builds on itself,” he explained.

Les has developed tools that allow a small business to grow under a structure that would easily allow its operational systems to evolve with growth. “Many small business owners put in basic systems and then when they reach a certain level, those systems cannot take them beyond that point, so the business stagnates or the owner must do a massive restructuring,” he said.

What typically is NOT planned for by many new companies?

They don’t understand their markets, according to Les.

“They run off with an idea that they think is so unique that no one has ever thought of it. And then, too late, they realize they are faced with stiff competition.”

In addition, many start-ups are inexperienced at financial planning and do not know how to identify the costs that their business will incur the first few years: “Coupled with inadequate marketing strategies, this is a recipe for disaster,” Les said.

Les is as excited as I am about marketing opportunities through social media platforms. That’s why he agreed to come speak to my class, and that’s why Les and I are starting a Social Media/Internet Marketing consulting business, which we are calling Performance Social Media.

“Some people think that you can only develop relationships face-to-face — and that you will never replace that experience. What they don’t realize is that the Internet offers opportunities to enhance your ability to offer information while you continuously build relationships.”

“With live exchanges, you have to manually follow up, and there is the danger that if you are overloaded, the necessary customer service actions for your ‘less important’ customers can be put aside.”

With an Internet marketing system, no customer ever falls through the cracks and feels ignored if you set up your system correctly to provide the information they want — it’s all on autopilot, according to Les.

Next post: In a PERFECT WORLD, how would you manage your Online/Social Media Presence?