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Social Media Tools Week begins: 11 tips to get you started

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The newest and most compelling Social Media tools from around the world — sponsored by Social Media Academy.

Social Media Tools Week – New Date 11/16 – 11/21

Highlights from the Welcome Keynote

Axel Schultze, Founder Social Media Academy

November 16, 2009

Educated purchasing decisions are changing business

  • Networks provide trusted sources of information.
  • Social media is where customers meet customers to share experience, to develop skills, to prevent failures.
  • 80% of purchases are based on recommendations, and social media is the Number One Recommendation Engine.

Two objectives: Be a part of the Recommendation Chain and Create a better Customer Experience

The best salespeople don’t sell — they build relationships

No opportunity is ever lost: someone will always take it.

CHECKLIST for what to do to get started:

  1. Look up your top 50 business contacts and find out where they have a presence in the social media landscape.
  2. Create your own accounts where you find your customers, prospects, partners, and influencers.
  3. Visit your sites regularly, at least every other day, if possible: Read posts; Comment; Care.
  4. LISTEN to what’s on top of their minds and think beyond your product sale.
  5. Be approachable and let your contacts connect with you.
  6. Share your thoughts and interests . . . and get Social.
  7. Take one of the reporting tools and begin to measure sentiments around your brand.
  8. Tell your colleagues what you learn from customers and prospects. Encourage them to listen and learn as well.
  9. Help customers with links; introduce them to existing customers and experts for your products and services.
  10. Stay focused on people who are relevant to you — otherwise you get distracted and will be spending all your time browsing.
  11. FINAL CAUTION: Do not waste time growing followers, editing videos, chatting with everyone who invites you. Rather, follow YOUR OWN business objectives.

. . . and tune in for more news and reports from Social Media Tools Week.

Blogging

Social Media Tools — are just “tools,” not the all-important-strategies

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Part 3: Putting the PUBLIC Back in Public Relations

Add air to molten glass
Add air to molten glass

If you think about the title of this post, I hope you’ll get the message that even though it’s the SM platforms, i.e. Twitter, Facebook, Friendfeed, etc. that get the “Buzz,” it’s HOW YOU USE THEM that is their true significance.

Because Brian and Dierdre devote a lot of ink to individual tools in this section of PPBPR, readers should note that some of the content will be outdated by the time they read it — the Web is so dynamic, and the Social Web is even more so.

But that is the Key Point of this section:

“Remember that these are merely tools to communicate with others; they’re not representative of the strategies and methodologies for observing and communicating with people.” — p. 153 PPBPR

Four chapters in Part 3: “Participating in Social Media”

Ch 11 – Technology Does Not Override the Social Sciences

Ch 12 – Social Networks: The Online Hub for Your Brand

Ch 13 – Micromedia

Ch 14 – New “Marketing” Roles

Valuable re-quote from The Cluetrain Manifesto:

These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking.

Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.

Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your call-is-important-to-us busy signal.

Same old tone. Same old lies.

My take-aways:

  • Conversations will go on — with or without you. Watch that the competition doesn’t get there first.
  • Negativity in the conversation can present opportunity, e.g., to change a perception.
  • Basic PR has not changed: YOU are the communication bridge between your company and the people you want to reach.
  • Social media helps uncover relevant online communities: LISTEN, OBSERVE and, then, ENGAGE.
  • Reach out to individuals not audiences.
  • Everything you do online today, whether it’s personal or on behalf of a company you represent, contributes to public perception and overall brand resonance.
  • Social networks are forcing PR practitioners to evolve — to step out from behind a cloak of anonymity.
  • “Socialize to Survive” : The days of focusing solely on Web stickiness, eyeballs, and click-throughs is waning. These are the days of immersion, conversation, engagement, relationships, referrals, and action.

NOW FOR SOME QUESTIONS: (especially for those of you who may want to consider discussing this chapter next Tuesday, September 15, at the 8 pm EDT/5 pm PDT meet-up of #smbookclub)

  1. As a “communication pro,” how do you [or anyone] keep on top of Networks and Apps?
  2. What platforms and apps have you chosen to use and why?
  3. What success stories have you had/or heard about that have impacted the way you feel about social media?
  4. How do you feel about “lifestreams” and/or posting updates on multiple sites simultaneously?
  5. Can discussions really take part in micromedia?
  6. Where would you like to see Social Media go from here?

I hope to hear your thoughts in comments below and/or next Tuesday during our book discussion.

Next Post: Description of Community Manager role as organization’s guide along Social Media Revolutionary Road