Tag Archives: Listening

Blogging, Interview

Just Starting Your Blog? — Meet Lyndit, Who Just Didit

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Lyndi Thompson is an M&M peanut-aholic and treehugger-wannabe, but she has also taken her nerdy HTML and CSS skills into the Blogosphere with her new blog lyndit.com.

I met Lyndit in Twitterville after she happened upon my article on 10 Mistakes Made by Social Media Newbies. Apparently Lyndit didn’t want to make any of them, and she even mentioned the article in her first post Listening — First Pillar of Social Media:

Whenever I am working with a new small business or even a larger company, my first advice to them is to listen. Listen to how people are currently talking about your business, products and competitors.

Listening is one of the core foundational skills that all people working within the marketing field must master. To effectively reach customers, we have to listen to them.

“Not listening enough at first to understand the workings and sentiments of a community” – 10 Mistakes Made by Social Media Newbies

I liked her personality right off and thought my readers might benefit from —

Lyndi Thompson’s Getting Started Blogging Story:

Q1: Lyndit [as she likes to be called], how did you get started in social media?

Lyndi: The precise moment that I went from a nerdy caterpillar into a social butterfly must have been when MySpace appeared on the scene. My geeky online coding skills had even the high school cheerleaders green-eyed with jealousy.

Seriously . . . over a MySpace page?

Soon after, I started helping small businesses create their own presence on MySpace.

Q2: Let’s talk about MySpace. I didn’t get techie until MySpace was on the way down . . . but, honestly, I think it’s a shame. I like the idea of being able to DESIGN your own space and not [like Facebook] have the same platform as all my “Friends.”

How do you feel about that?

Lyndit: MySpace was originally created for up&coming musicians to showcase their work. The flexibility of MySpace was appealing because you could customize your page to brand it exactly how you wanted.

But just think about it. Can you imagine that every time, you went to someone’s home, there was a different way to get in the door. Finding the bathroom might be like trying to make your way through a rowdy party.

Personal pages were littered with animated graphics, hundreds of quotes, videos, and tons of content. It became almost impossible to interact with the profile.

Facebook took the idea of interacting Front and Center with the Wall. Facebook appealed to me as a place for a different profile of a person. Gone were the spam-y friend requests and glittering distractions – just a place for me to interact with my friends and family.

Q3 Hmmm . . . I’m going to play with MySpace, but I’m happy to have the “back story.”

So Lyndit, why did you start your blog?

Lyndit: Developing a strong personal brand is definitely an asset that I wanted to invest in for the future.

What I was looking for was a place to serve as a sort of campfire – to share ideas and pass on stories that I’ve heard from marketing professionals. So my objective is to provide a place for me to share, listen, learn, engage, and be a true and genuine marketing professional.

Q4: How did you learn to start your blog, and what obstacles have you had to overcome?

Lyndit: For the past year, I had had the pleasure of getting my feet wet working with MazdasNW.com, a WordPress site on which I wrote blog posts and created banners for events. I really fell in love with the seemingly endless options that the WordPress community had created.

Initially, Blogger kept me satisfied with its simplistic editor, and I still recommend it for those who want an enjoyable, easy-to-use platform.
However, WordPress raises the bar, allowing more versatility.

On an almost daily basis, WordPress’s library of plug-ins and themes are increasing exponentially. If you can’t find a particular functionality, you just haven’t looked hard enough. By a simple installation of a plug-in, you cannot do a host of ecommerce functions including very complex accounts.

Q5: What do you think is the Number One struggle for new bloggers?

Lyndit: Creating space in our often jam-packed busy lives for writing, interviewing, finding photos, design and editing is a huge challenge. Stealing attention, focus, and energy away from the normal hustle and bustle of my life was essential to work on Lyndit.com.

I applaud all writers, artists, entrepreneurs and visionaries for following their passions, and I look to experts to find inspiration and encouragement — as well as comical ways to relate to the common mud puddles that bloggers sometimes seem to step in. Comedy is found in every corner of the creative world. We laugh together because we know it’s true.

Lyndit lives out “in the sticks” in Washington State. She is the proud owner of two border collies, a cat, a guinea pig, a dwarf rabbit, a horse, and a donkey. And even though she’s never lived outside the state, you’ll find her globally on Twitter @lyndit and lyndit.com
Guest Post

Every­one was a new­bie at one time when it comes to social media

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Putting together last week’s post “Ten Mistakes Made by Social Media Newbies” was a rewarding experience for me, especially because the article seemed to touch a chord with many of my friends — a lot of whom are resisting the New World of Communication.

Not all of them, though.

Below is a really detailed article comment written by Kimberly Noon, one of my awesome marketing students at SFSU. Her Gen-Y insights added a lot of her own experience to the conversation, and whe agreed to allow me to share her remarks as a Guest Post.

Here’s Kim:

Shari — I love this. I think you’ve nailed every­thing. As a very expe­ri­enced Social-Medialite, I think you’ve explained every­thing so well. A few comments…

Learn­ing the dif­fer­ent avenues of social media CAN be super over­whelm­ing. For new­bies, they should do exactly what you said. Fol­low the 4 steps and focus on one ele­ment at a time. Learn­ing one (twit­ter, face­book, etc.) will help you learn the oth­ers. For exam­ple, Twit­ter and Face­book have many of the same ele­ments and reach the same demo­graphic, hence once you learn one it will be “eas­ier” to learn the other.

Friends connect through Mafia Wars

Love the Mafia Wars ref­er­ence 🙂 My boyfriend works for the com­pany that sup­plies us with those games such as Far­mVille, Mafia Wars, YoVille, etc. The point of those games is to con­nect friends through gam­ing. Back in the day, this used to be done by hav­ing family/friend game nights and play­ing board games. It’s the same con­cept, only nowa­days, peo­ple are on-line the major­ity of their day and have less time to meet face to face. These games give peo­ple the oppor­tu­nity to play games with their friends/family (be con­nected) and still have the same kind of play­ful expe­ri­ence.

Also, if the games are THAT pop­u­lar there is prob­a­bly some­thing attrac­tive about them… and it’s just another way to be con­nected, which is the point any­way.. right?

One of the best ways to learn the tips and tricks of social media is LISTENING to your peers. Watch, lis­ten, explore, and learn.

Every­one was a new­bie at one time when it comes to social media. Most social media mem­bers are for­giv­ing and will offer help and sug­ges­tions. MOST, not all.

Be your­self when it comes to social media

Act­ing like some­one you aren’t is bad and it’s for a whole dif­fer­ent crowd — the cults of peo­ple who use social media as an “escape” from who they really are. The peo­ple who are there to be them­selves and con­nect with peo­ple they REALLY know (not imag­i­nary inter­net friends) see these “cult” peo­ple as creepy and spam-like.

Speak­ing of spam — DON’T spam. This will cause peo­ple to “unfol­low” or “hide” you, which defeats the pur­pose of being con­nected through social media. There are so many peo­ple on my Face­book page that post and repost every ounce of spam they come across. I “hide” these peo­ple from my Face­book page so I never see what they post. You don’t want to be one of these peo­ple 🙂

Lastly, social media out­lets are NOT your diary. Like you said, once you say some­thing, it’s out there and you can’t take it back. If you want to post some­thing, think about it first. If it’s some­thing only your diary should know, write it down there and don’t share it with the Web world.

Kimberly’s had her say; what’s yours?

Featured

10 Mistakes Made by Social Media Newbies

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Take the bull by the hornsA few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.

Bob asked me:

“What do Newbies typically do wrong?”

Putting on my Thinking Cap, I came up with a Top Ten list.

  • If you have not yet DIVED IN, then you can possibly avoid some of these errors.
  • If you’ve “only just begun,” maybe you’ll get a better understanding of why you’re not yet Getting It.
  • If you’re more experienced, please comment and add your own thoughts on how to help Newbies make their way more successfully down Social Media Revolutionary Road.

Top Ten challenges for newcomers to social media:

1. Trying to do too much too soon:

My suggestion to “students” — no matter what their age or discipline — is to understand that the learning process follows these four-steps: CONFUSION → SILENCE → FOCUS → EFFORT: In brief, anyone learning something new is going to be Confused, so accept it and Silence the associated fears, so that you can Focus on ONE THING [e.g., Facebook, Twitter, LinkedIn] at a time and put in the effort to learn it and use it.

My brother Chuck was quite overwhelmed by the whole social media landscape, but he was intrigued enough to get started. He took my advice, focused solely on LinkedIn and has built up quite a presence in a very short time.

2. Being close-minded and judgmental before you really know what’s what:

I’ll never forget last January when a friend told me she was spending 3 hours a day on Facebook, and I actually told her she was “wasting her life”

— OOOPS.

When I first was introduced to Twitter, I thought that’s “stupid”

— OOOPS.

Now some of my friends invite me to play Mafia Wars . . . hmmmm, what do I say until I know what the game is really all about?

Actually some people I respect actually play Mafia Wars, which means that some of my community members are “there,” which in turn means I need to know what it’s all about.

3. Not listening enough at first to understand the workings and sentiments of a community:

If you are reading any articles on Getting Started with social media, you are bound to see the advice on Listening as a Vital First Step. Some refer to Listening as “Conversation Mining.” But, as we all know, “Listening” is more than mere “Hearing”; not only do many people read over this suggestion, but they may never have developed good listening skills.

For a bit more insight into the importance of Listening, check out my two previous articles;

Listening is the first rule to business success

When communication adds up to a big fat zero

4. Not jumping in and getting going:

Listening is critical, but if you don’t get started, you have nothing to listen to. Learning social media is all about experimenting and taking risks. One webinar coach suggested that we “Ask for forgiveness, rather than permission.” A colleague somewhat skeptical of social media evangelists isn’t a proponent of this advice.

I’m somewhere in between, but you do have to get in there and try things out. Most social media community members are very supportive of Newbies. If some are not, well they are definitely in the minority. Just say you are sorry and move on.

5. Expecting IMMEDIATE Results:

This is particularly troublesome to me because it shows that the social media neophyte doesn’t understand that Relationship-Building is a process that takes time, patience, persistence, and passion.

6. Hiding:

Best Practice on social media is all about being Real, Authentic, Genuine, and Transparent. The first thing Newbies need to understand is that they need to be themselves if they are to find real success on social media platforms. This begins with a recognizable photo and not a default avatar. It continues with completing full profiles on any site they will be fully engaging on.

Stick around for #10 for the rest of this answer.

7. No time management or consistency:

My experience with beginners to social media — and any of the skill-building courses I’ve taught — is that with no practice of what they’ve learned, those early lessons are soon lost. Same goes for further down the road: You MUST make time to be successful. Yes, practice does make perfect [or close to, anyway].

And once you begin a blog, a Twitter account, a Facebook presence, etc., you need to post on a regular basis or you may lose the community members you have been able to gather.

8. Snake oil salesman:

Do not SPAM. Do not sell, sell, sell. Your intention may be to use social media to market your products and services, but Social Media Marketing is a different animal, and that animal is not a snake. It is all about building relationships, so that people in your communities will come to know you and trust you and then come to you for whatever it is you have to offer.

In her great new social media book The New Community Rules: Marketing on the Social Web, Tamar Weinberg quotes new media marketer Chris Heurer:

“If you are trying to sell something to the community, and that is your reason for being there, it will be obvious to those people and you will never be as successful as you can be.

If you are participating because you really want to contribute to the community, because you really want to share what you know, because you really want to be of service to the community and its members, you will sell to the right people BECAUSE of your sincerity and honesty.”

9. Negativity:

I advocate positive participation wherever and whenever you can on the Internet. Think twice or thrice before tearing into people on the Web. Once those words are out there, you cannot take them back — ever.

This is a good spot to put in a good word for good etiquette, so I direct you to my article “Do we need an Emily Post for Social Media?“

FINAL PIECE OF ADVICE . . . and I’m going to make this one a DO, not a Do NOT:

10. Goal of your online presence:

Position yourself as the GO-TO Source for information in your area of expertise.

Therefore, everything you post on the Internet, in whatever platform or tool you choose, should reinforce you as a Thought Leader and Influencer.

Throw your Hat in the Ring:

Just don’t stay on the fringes.

Join the conversation . . . and add your questions and comments.

Blogging

Social Media Tools — are just “tools,” not the all-important-strategies

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Part 3: Putting the PUBLIC Back in Public Relations

Add air to molten glass
Add air to molten glass

If you think about the title of this post, I hope you’ll get the message that even though it’s the SM platforms, i.e. Twitter, Facebook, Friendfeed, etc. that get the “Buzz,” it’s HOW YOU USE THEM that is their true significance.

Because Brian and Dierdre devote a lot of ink to individual tools in this section of PPBPR, readers should note that some of the content will be outdated by the time they read it — the Web is so dynamic, and the Social Web is even more so.

But that is the Key Point of this section:

“Remember that these are merely tools to communicate with others; they’re not representative of the strategies and methodologies for observing and communicating with people.” — p. 153 PPBPR

Four chapters in Part 3: “Participating in Social Media”

Ch 11 – Technology Does Not Override the Social Sciences

Ch 12 – Social Networks: The Online Hub for Your Brand

Ch 13 – Micromedia

Ch 14 – New “Marketing” Roles

Valuable re-quote from The Cluetrain Manifesto:

These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking.

Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.

Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your call-is-important-to-us busy signal.

Same old tone. Same old lies.

My take-aways:

  • Conversations will go on — with or without you. Watch that the competition doesn’t get there first.
  • Negativity in the conversation can present opportunity, e.g., to change a perception.
  • Basic PR has not changed: YOU are the communication bridge between your company and the people you want to reach.
  • Social media helps uncover relevant online communities: LISTEN, OBSERVE and, then, ENGAGE.
  • Reach out to individuals not audiences.
  • Everything you do online today, whether it’s personal or on behalf of a company you represent, contributes to public perception and overall brand resonance.
  • Social networks are forcing PR practitioners to evolve — to step out from behind a cloak of anonymity.
  • “Socialize to Survive” : The days of focusing solely on Web stickiness, eyeballs, and click-throughs is waning. These are the days of immersion, conversation, engagement, relationships, referrals, and action.

NOW FOR SOME QUESTIONS: (especially for those of you who may want to consider discussing this chapter next Tuesday, September 15, at the 8 pm EDT/5 pm PDT meet-up of #smbookclub)

  1. As a “communication pro,” how do you [or anyone] keep on top of Networks and Apps?
  2. What platforms and apps have you chosen to use and why?
  3. What success stories have you had/or heard about that have impacted the way you feel about social media?
  4. How do you feel about “lifestreams” and/or posting updates on multiple sites simultaneously?
  5. Can discussions really take part in micromedia?
  6. Where would you like to see Social Media go from here?

I hope to hear your thoughts in comments below and/or next Tuesday during our book discussion.

Next Post: Description of Community Manager role as organization’s guide along Social Media Revolutionary Road

Blogging, Featured

Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours

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Angela & Steve agree It's really all about one-to-one relationships

A few weeks ago,  I felt like I’d died and gone to Heaven.

That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.

For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens describe what’s happening “out there” . . . Now . . . and what’s likely in our Future.

EVENT DETAILS

Sponsored by The Next Bench, an official HP destination for innovation and computing enthusiasts.

Wednesday, Aug 19 – San Mateo, CA

Moderated by Tony “Frosty: Welch, Community Manager for The Next Bunch, responsible for Web, Community and Social Media Strategy.

Panelists:

Steve Rubel, SVP Director of Insights for Edelman Digital, div. of the world’s largest independent PR firm.

Richard Brewer-Hay, Senior Manager Social Media Strategy & Chief Blogger for Ebay

Michael Brito, Social Media Strategist at Intel

Angela LoSasso, Social Networking Manager at HP

Selected HEADLINES from the panel discussion:

THE ENTIRE WEB WILL GO SOCIAL

FISH WHERE THE FISH ARE

YOU DON’T KNOW WHAT YOU NEED UNTIL YOU NEED IT

IT’S ALL ABOUT STORY-TELLING

THE MORE YOU LOWER THE BAR, THE EASIER IT IS FOR THE WORLD TO GO ROUND

IT’S NOT ALL ABOUT CONVERSION — CONVERSATION IS CRITICAL

Selected quips from the conversation:

* Experts are looking to lower the bar.

* Being “Gracious” is vital to being IN with Social Media.

* The Social Media Revolution is like a fast-moving sushi train.

* The Four Basic Means of Measuring Social Media Value: (1) Reach; (2) Engagement; (3) Reputation; (4) Trial/Transaction

* The Top Ten websites from a decade ago had one social network site; today more than half are social media.

* Digital Embassy Strategy: Fish where the fish are — have Embassies in all the venues where your customers are

“People don’t buy products; they buy LifeStyles.”

* Companies are screwing up as they experiment with social media, BUT these mistakes don’t seem to hurt the Bottom Line.

* Innovation really matters: *****INNOVATE IN SMALL WAYS – Those who innovate and iterate in small ways are positioned to pull ahead when things go mainstream. When something becomes a winner, you’ll be there.

* Social Media is NOT YET MAINSTREAM!

“Those who innovate and iterate in small ways are postioned to pull ahead when things go mainstream.”

* Smart companies will take advantage of people with strong personal brands.

* Do not look at Social Media in a vacuum: Look at all stakeholders and determine where social media fits. Where’s the HIGHER PURPOSE?

* Social Media, conversation media, whatever you want to call it — it’s all about one-to-one.

* We’re on THE CUTTING EDGE: The Internet is always changing.

Frosty Welch, HP Panel Moderator
Frosty Welch, HP Panel Moderator
Michael, the Voice of Intel
Michael, the Voice of Intel

Richard, Ebay's Chief Blogger
Richard, Ebay

VIDEOS

for SOCIAL MEDIA ROADMAP

panel now posted onYouTube:

Steve Rubel opens #hpsmr panel discussing lifestreams

Richard Brewer-Hay says “Fish were the fish are”

Social Media Tools will change, #hpsmr panel agrees

Steve Rubel discusses “embassy strategy” for businesses

Michael Brito – Bloggers need passion

Starbucks and Dell listen to people

Richard Brewer-Hay: “Human Connection” at Ebay

Richard Brewer-Hay evaluates his Ebay web presence

Michael Brito’s “Twitter Manifesto”

Michael Brito: “A lot of what I say doesn’t matter”

“An entire generation growing up will never call 800 number”

Respect & Graciousness win points in Web 2.0

Michael Brito: Opportunities & Risks of Online Personas

Social Media Roadmap panel discusses personal brands

Richard Brewer-Hay says if social media works well, he will be irrelevant

Will Social Media Super Stars become irrelevant?

Steve Rubel & Angela LoSasso offer predictions for social media

Don’t miss the next in HP’s series. Just check with Frosty.

ALSO Do Not miss my report on “Does Marketing/PR Suck? And what to do about it” – a panel discussion featuring Guy Kawasaki, Louis Gray, Loic LeMuir, Renee Blodgett, and Steve Patrizi

Next Post: Notes about SEO from PRWeb webinar

Sharisax Is Out There

Network Your Way . . . to wherever you want to be

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They call it NetWORK for a reason

Making friends is first goal of networking
Making friends is first goal of networking

“People hire your awesome, amazing self,” said Dean Guadagni to more than 50 Marin Professionals at one of their recent weekly meetings. Dean’s hour-long presentation was a primer of Networking Tips for both face-to-face and online meet-ups.

Read on for some of Dean’s advice and a few lists of DO’s and DON’Ts:

“When  you attend a networking event, be prepared to listen and create open discussion,” Dean told the group of Baby Boomers in search of new careers.

Show genuine interest in people and their businesses, and you will create connections.

Six Steps to Engage Others

1. Build charisma: Make friends by being friendly. Start out with the attitude that you will make new friends, that you want to be there with the group.

2. Introduce and refocus: Once you;ve exchanged names, ask your new friend to describe him or herself.

3. Be quiet: Give the other person the chance to talk.

4. Concentrate: Listen carefully so you will understand the other person.

5. Follow up: Ask questions to find out more about your new friend.

6. Be attentive: Make eye contact and maintain it. Use appropriate body language signals to show that you are listening.

Now for some DON’Ts

1. Don’t focus on selling yourself, your services, or your products.

2. Don’t be the first in a pair to pitch your elevator speech [i.e., your mini resume].

3. Don’t “Work the Room” by flitting from one person to another merely to collect names.

4. Don’t sollicit advice from people you have just met; wait until you know them.

5. Don’t beg for introductions; focus on the person you are speaking to.

6. Don’t turn off your ears; practice active listening.

7. Don’t monopolize a conversation or no one will want to continue being with you.

8. Don’t forget to acknowledge the message of the host organization.

9. Don’t ignore your responsibility to do some homework and research whom you want to meet.

10. Don’t ask for value before  you give it: establish rapport from which to build upon.

Provide VALUE: Give before you receive

“If people do not want to connect with you, perhaps you are not adding value,” said Dean, who offered a quote from Jeffrey Gitomer:

Give something that others value, give it often, and give it without asking for anything in return.

“We all have valuable skills and knowledge to share. Identify the things that people would consider valuable and make a plan on how to deliver your expertise,” Dean explained.

Finally, a dozen “logistical” tips:

DO

1. Dress for success: first impressions are KEY.

2. Be early: networking time is increased and organizers are more available. this will make you $$$.

3. Name tags: wear them on your right lapel so people will see your name when they shake your hand.

4. Cell phones off or on vibrate: go outside the meeting room if you must talk.

5. Notes: write on the back of business cards to help you remember details.

6. Cards: bring enough for the event; if you don’t have a business card, make yourself a general introduction card.

DON’T’S

1. Problems: Leave them at home.

2. Disingenuous Schmoozing: Don’t just slap cards in hands and run off.

3. Alcohol: Avoid spirits and give yourself the advantage over all those who are drinking.

4. Interrupting: No one likes a little kid who needs to be in every conversation.

5. Underdressing: Be professional in your appearance; don’t give the impression you do not care.

6. Overpromising: Don’t say you will do things and then underdeliver.

One thing this Networking Post still needs is stories: Any readers have a networking anecdote to share? Here’s a “link” to LinkedIn’s Network capabilities. Also CBS Money Watch offered these cautions for online jobseekers.

Next post: Students examine 15 social media platforms

Sharisax Is Out There

Listening Redux: First rule to success in business

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The tip may be deeper than we think

My SFSU Business Communication students learn three rules to Business Success in their first class session:

(1) Listen Carefully

(2) Read Carefully

(3) Follow ALL Directions

The suggestion to students — and everyone — that active listening is a skill can be easily disregarded as many people simply hear the tip and move on.

That is, they get ready for the next “rule” without really understanding the implications, and the difficulty, of what it means to really listen.

An earlier post of mine When communication adds up to a big fat zero proposed that all the new technology and accompanying tools and tactics were of little value if strategic planners did not first begin by Listening Carefully to online voices in their community.

This advice reverberates through the web in social media blog posts countless times every day. Today, in fact,  a Brian Solis update on my Facebook stream pointed to PR 2.0 guest poster Michael Brito‘s rant against companies that listen but don’t act.

Rule Number One: LISTEN CAREFULLY

Last evening’s rigorous SFSU Business Communication class [we were learning to write business reports] was sweetened with an anecdote from one student who had really learned the power and rewards of LISTENING CAREFULLY at work that very afternoon.

New to his position in a downtown business, my student was invited to a meeting featuring a high level executive from headquarters. He [we’ll call him Adam, not his real name] had heard that this exec was noted for long, sometimes very dry speeches. But Adam was determined to pay close attention and practice all the “active listening” tips we had discussed in class.

“It was hard because lots of my coworkers were chatting and not paying attention, but just the same I wanted to focus on what was being said. I kept thinking about how important that was,” Adam told me.

The speaker did go on and on. And as hard as it was for Adam to keep his focus, he managed to do it . . .

And then the speaker stopped, looked around the room, and asked “Who heard what I just said?”

There was silence.

Adam cautiously raised his hand and repeated the last few facts related by the speaker, who acknowledged the response and asked Adam to stay behind after the meeting.

Adam was terrified, but not for long. After the meeting, the executive shook his hand, asked for his name and position, and said:

Good job, Adam. I’m going to be looking out for you. You are bound to go far in this company.

Adam was overjoyed and naturally was bursting to tell me. I was overjoyed and bursting to tell my audience — both Adam’s classmates and my blog readers.

What would our business and personal lives be like if we ALL made even small efforts to listen carefully when people were talking to us and with us?

Next post:   Networking Tips