A few weeks ago, I felt like I’d died and gone to Heaven.
That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.
For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens describe what’s happening “out there” . . . Now . . . and what’s likely in our Future.
EVENT DETAILS
Sponsored by The Next Bench, an official HP destination for innovation and computing enthusiasts.
Wednesday, Aug 19 – San Mateo, CA
Moderated by Tony “Frosty: Welch, Community Manager for The Next Bunch, responsible for Web, Community and Social Media Strategy.
Panelists:
Steve Rubel, SVP Director of Insights for Edelman Digital, div. of the world’s largest independent PR firm.
Richard Brewer-Hay, Senior Manager Social Media Strategy & Chief Blogger for Ebay
Michael Brito, Social Media Strategist at Intel
Angela LoSasso, Social Networking Manager at HP
Selected HEADLINES from the panel discussion:
THE ENTIRE WEB WILL GO SOCIAL
FISH WHERE THE FISH ARE
YOU DON’T KNOW WHAT YOU NEED UNTIL YOU NEED IT
IT’S ALL ABOUT STORY-TELLING
THE MORE YOU LOWER THE BAR, THE EASIER IT IS FOR THE WORLD TO GO ROUND
IT’S NOT ALL ABOUT CONVERSION — CONVERSATION IS CRITICAL
Selected quips from the conversation:
* Experts are looking to lower the bar.
* Being “Gracious” is vital to being IN with Social Media.
* The Social Media Revolution is like a fast-moving sushi train.
* The Four Basic Means of Measuring Social Media Value: (1) Reach; (2) Engagement; (3) Reputation; (4) Trial/Transaction
* The Top Ten websites from a decade ago had one social network site; today more than half are social media.
* Digital Embassy Strategy: Fish where the fish are — have Embassies in all the venues where your customers are
“People don’t buy products; they buy LifeStyles.”
* Companies are screwing up as they experiment with social media, BUT these mistakes don’t seem to hurt the Bottom Line.
* Innovation really matters: *****INNOVATE IN SMALL WAYS – Those who innovate and iterate in small ways are positioned to pull ahead when things go mainstream. When something becomes a winner, you’ll be there.
* Social Media is NOT YET MAINSTREAM!
“Those who innovate and iterate in small ways are postioned to pull ahead when things go mainstream.”
* Smart companies will take advantage of people with strong personal brands.
* Do not look at Social Media in a vacuum: Look at all stakeholders and determine where social media fits. Where’s the HIGHER PURPOSE?
* Social Media, conversation media, whatever you want to call it — it’s all about one-to-one.
* We’re on THE CUTTING EDGE: The Internet is always changing.
VIDEOS
for SOCIAL MEDIA ROADMAP
panel now posted onYouTube:
Steve Rubel opens #hpsmr panel discussing lifestreams
Richard Brewer-Hay says “Fish were the fish are”
Social Media Tools will change, #hpsmr panel agrees
Steve Rubel discusses “embassy strategy” for businesses
Michael Brito – Bloggers need passion
Starbucks and Dell listen to people
Richard Brewer-Hay: “Human Connection” at Ebay
Richard Brewer-Hay evaluates his Ebay web presence
Michael Brito’s “Twitter Manifesto”
Michael Brito: “A lot of what I say doesn’t matter”
“An entire generation growing up will never call 800 number”
Respect & Graciousness win points in Web 2.0
Michael Brito: Opportunities & Risks of Online Personas
Social Media Roadmap panel discusses personal brands
Richard Brewer-Hay says if social media works well, he will be irrelevant
Will Social Media Super Stars become irrelevant?
Steve Rubel & Angela LoSasso offer predictions for social media
Don’t miss the next in HP’s series. Just check with Frosty.
ALSO Do Not miss my report on “Does Marketing/PR Suck? And what to do about it” – a panel discussion featuring Guy Kawasaki, Louis Gray, Loic LeMuir, Renee Blodgett, and Steve Patrizi
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