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	<title>Sharisax Is Out There &#187; transparency</title>
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	<description>Join me on a journey down the Social Media Revolutionary Road</description>
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		<title>Handbook to guide your success in social media and more effective Public Relations efforts</title>
		<link>http://sharisax.com/2009/11/01/handbook-for-your-success-in-social-media-and-more-effective-pr/</link>
		<comments>http://sharisax.com/2009/11/01/handbook-for-your-success-in-social-media-and-more-effective-pr/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 18:02:15 +0000</pubDate>
		<dc:creator>Shari Weiss</dc:creator>
				<category><![CDATA[Book review]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[David E. Henderson]]></category>
		<category><![CDATA[Emmy Award]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
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		<description><![CDATA[As both a PR teacher and professional journalist for many years, I was blown away when I found the perfect new text: Making News in the Digital Era by David E. Henderson If elections were held today for Social Media Expert, David gets my vote. His 2009  narrative/guidebook is perfect for helping learners on all [...]]]></description>
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		<title>Convince your boss to GO SOCIAL</title>
		<link>http://sharisax.com/2009/09/03/convince-your-boss-to-go-social/</link>
		<comments>http://sharisax.com/2009/09/03/convince-your-boss-to-go-social/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 18:36:21 +0000</pubDate>
		<dc:creator>Shari Weiss</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Convince boss]]></category>
		<category><![CDATA[honesty]]></category>
		<category><![CDATA[listen]]></category>
		<category><![CDATA[profitable]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[solve problems]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[Twitter for business]]></category>
		<category><![CDATA[world of business]]></category>
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		<description><![CDATA[While it&#8217;s true that we are clearly in the &#8220;early adopter&#8221; stage of Social Media for Business, that does not mean that your gut feeling is wrong:  SOCIAL MEDIA/INTERNET MARKETING is the Way We Will Do Business. So the sooner your organization hops onboard, the faster you will be able to build the customer-concentric community [...]]]></description>
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